Creative Strategies Wedding Planners Use to Attract Customers
Many engaged couples have decided that wedding planners are the way to go as it relates to organizing their ceremonies. These are some of the most skilled and experienced workers when it comes to event planning activities. IBIS World reports that there are currently 1.2+M wedding industry workers in the US, which includes planners. Wedding planners provide such complex services, that they are sought out in most instances. There are creative strategies that these professionals use to attract their customers.
Responding to Market Needs
There are wedding planning businesses of different types and sizes that offer services that this market needs. Some of these because of their location receives a lot of traffic from customers and utilize help desk resources. There are others that couples find it easy to book services with planners for weddings.
Fundera reports that in 2018 the average wedding cost couples $44+K. This pricing includes everything from venue reservations to decorations and reception entertainment. Hiring wedding planners is one way to keep the costs at manageable levels. Keeping this in mind helps businesses to show that they are providing services that manage the planning activities. Business owners should also be familiar with the competition so that they can offer services that are essential to these events.
Selecting the Perfect Business Name
It is true that a name can serve as a marketing tool no matter how long you have been in business. Wedding planners often use some of the most common terms associated with the work that they do. This will certainly attract many couples to these services, in many instances. Being creative is yet another strategy that could steer your business to succeed in this popular industry.
The name of the business will eventually be the brand itself, so taking some time to consider this is important. It may even be necessary to conduct your own research, before incorporating your wedding planner business. Checking with the state that you are in is another critical step in this process. This ensures that the name you want is not already being used by another business owner. Be sure that the name is catchy and easy to understand because it will be used long-term to attract your customers. If this is going to be a niche offering, such as theme weddings find a way to incorporate this detail, too.
Along with marketing your physical location, the business name will also be used in another realm, as well. This will be your online branding name, so thinking about search engines and websites is just as important to the business. Names will be seen on signage, posters, flyers, business cards, and webpages. When you select the wedding planner business name, you should also choose a font design to use both online and offline. This consistency is critical to connecting with customers through name recognition.
Attending Networking Events
According to Entrepreneur, one of the best ways that event business owners can attract customers is to attend networking events. These may not be associated specifically with wedding planning theme events but could make critical connections with potential clients. These activities could lead to referrals and your meeting contacts with hotels, caterers, florists, and even musicians to enhance your services.
Planning Your Marketing Campaign
As a wedding planner, your creativity matters a lot and will likely make your services stand out. The way that you market what you offer to customers is paramount to getting business. It is critical to consider your marketing campaign as an investment that goes back to the business and towards its success.
The Balance Small Business encourages wedding planners to allocate marketing dollars in strategic ways. If you are an expert at planning ethnic weddings, destination weddings, or even green weddings, this needs to be included in your marketing goals. There are traditional ways to market, which can be done at your brick-and-mortar location. These utilize flyers, brochures, and postcards that are visually appealing and informative.
Websites deserve just as much attention in these marketing plans. The possibility of catching most people consistently will typically be through online marketing. This means being creative in terms of search engine optimization and the written content the internet provides about your services. Videos, photos, and blog posts are useful and trendy ways to market that don’t have to impact your budget significantly. Be sure to not use marketing funds to attend wedding theme conferences and tradeshows. These are often expensive and don’t provide planners with the rate of return that is needed.
When you start a wedding planner business, it is important to set financial goals realistically. Making connections with customers must be essential and the quality of services you provide. These work to grow businesses incrementally and set the foundation for future growth in this industry.
Publish Date: February 7, 2020 2:02 AM