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5 Ways To Reach Out To Your Customers - Finnegan Pierson - ContactCenterWorld.com Blog

5 Ways To Reach Out To Your Customers

Staying in contact with current and prior customers is essential. It can help you establish a loyal customer base and repeat business. Of course, finding reasons for and methods of contacting your customers isn’t always easy. These are five ways you can establish longer-term communication with your existing customer base.
1) Set Up A Mailing List
You likely have updates about your company and products that may be interesting and valuable to your customers. For example, if you release a new complementary product for your existing products, they may be interested in buying it. Additionally, they may be interested in current sales promotions, primarily if you sell something consumable.
Create a mailing list to send those updates to your customers. You may already have a lot of contact information stored in your lead management software. Just be mindful of how often your customers want to be contacted. Try to limit your newsletter to high-value information only. Additionally, provide a way to opt-out.
2) Request Reviews
If your customers like your products, they are likely to be willing to review them. Don’t just wait until they decide to do so organically. Instead, send a follow-up message to customers shortly after they make a purchase. Requesting reviews can dramatically increase the number you receive.
Significantly, this is a useful way to develop a long-term relationship. When your customers review your products, they are reminded how much they like them. Furthermore, it gives you a reason to contact them again after purchase. Getting the timing right on this can take a little fine-tuning. Too early and they won’t have tried your product. Too late, and they will have moved on already.
3) Use Content Marketing
Content marketing is a type of outreach that offers high-value content in exchange for customers’ attention. You can use this to create a lasting connection with your existing customers. For example, you could write a guide on how to use one of your popular products. That is precious information for your current customers.
Send some of this content to your customers using your newsletter. A list of impressive hidden functionality on your product is an excellent way to engage users, for example. It is precisely the type of outreach that customers appreciate. You can also share your content marketing on social and other channels.
4) Set Up a Referral Program
Create a program that rewards your customers for referring people to you. This works especially well if you have a subscription service or some other type of business that involves repeat sales. You could offer a 10% discount to the referrer and the referral, for example. This relatively small sales promotion is a nice incentive for your customers to talk up your products or services.
This type of program increases customer satisfaction and also gets your customers thinking about your brand. It is a little more passive than some of the other suggests in this list. However, it is another powerful way to build lasting customer relationships.
5) Share Testimonials
When you receive reviews and testimonials from your customers, don’t forget to share them. For example, you could create an Instagram post with a quote from a review. Alternatively, you could share them in a newsletter. On Facebook, you can create an ad built around reviews you’ve received on the platform.
Sharing reviews is an excellent way to show your customers that you read their words. One powerful way to use this idea is to pick some negative feedback, create a solution for it, and release a newsletter showing how you are addressing a common concern. That is a very effective way to show that you care about what your customers have to say.
These strategies will help you reach out to your customers and establish lasting relationships with them. That is a good thing if you want to build a strong base of repeat business.

Publish Date: November 17, 2019 7:39 PM

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