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4 Tips for a Better Sales Team - Finnegan Pierson - Blog

4 Tips for a Better Sales Team

Every excellent salesperson (or any person, for that matter) can always develop and grow in their profession.

That's why effective companies put so much effort into their employees' continuing education, encourage them to take time out of their days to read industry magazines, and allow them to put their ideas to the test — all in the hope that they'll utilize the material to improve their work.

Many salespeople have picked up a lot of useful information this way. Here are some top sales methods to help you improve your sales skills.


  1. Know Your Market

Above all, you won't be able to sell effectively until you know who you're marketing to and what the market environment looks like. It's not enough to know their name, title, business name, website, and email address. It's all about getting to the bottom of what makes them work.

What does a typical day in your prospect's life entail? What problems do they have to deal with? What are they doing to stay mentally strong?

Gaining this insight into your target will help you better grasp how your solution can benefit them and present your goods or services in a way that will connect with them.

You also need to know who else is trying to answer for your prospects' pain points outside of your organization, in addition to understanding their problem points. What is the competitive environment like? How does your approach fare in comparison? Investigate how your competitors sell and pitch, and then do something different.

You want to be different and stand out while responding to your prospects' needs (and want).


  1. Use CRM

Salesforce is a favorite CRM platform for many sales teams. Combining it with HubSpot can ensure complete transparency between marketing and sales. Your team can read a prospect's digital body language, which includes how they interact with your information.

Knowing which blog articles they've read, which pages they've visited, and which emails they've opened can help you better understand what they're interested in, what their specific needs are, and how they found out about you in the first place.

You can see how competitors are converting people on their site and provide customized input through your initial outreach that exhibits your awareness of their needs and illustrates how you can fix those difficulties if you notice someone reading articles about conversion tactics.


  1. Follow the Correct Leads

"It's really about the leads," says Ken Krogue, Founder & Board Member of Knowing what makes a lead a great match for your organization means avoiding wasting time on prospects who will never become clients.

Knowing who you're going after is the first step (i.e., identifying your buyer personas and ideal customer profile). You should then be able to figure out what they're having trouble with, what obstacles they're facing, and how you can tailor your messaging and offers to address their concerns.

When you concentrate on the correct leads, you'll see increased win rates, average transaction sizes, and client lifetime value. It's easier to close customers if you focus on the folks who are most served by your solution.

This way, you won't have to spend as much time marketing to them, and you'll have a better chance of closing them. All you have to do now is make sure your timing is correct and that they are ready for what you have to offer.


  1. Help Your Prospects

When you get a call from a salesperson, how frequently do they only talk about the newly designed features of the product they're selling? 

The truth is that features without context are useless. A prospect genuinely wants to know how what you're selling is going to fix their problem. 

Instead of focusing on your solution's characteristics, consider how those features can benefit your prospect. How are you addressing one of their problems or issues?

You'll have an easier time persuading prospects that your company can most effectively meet their demands if you can bring up the benefits.

Employing a few tips into your sales pitch can help take your business to the next level. 

Publish Date: August 3, 2021 1:53 PM

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