Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Here are some suggested Connections for you! - Log in to start networking.

5 Steps to Take Before Launching Your Website - Finnegan Pierson - Blog

5 Steps to Take Before Launching Your Website

Launching a brand new website can be quite exciting. You probably can't wait to start attracting visitors and helping your business make more sales. Not so fast. It's usually not a good idea to start up a new website without a clear plan in place. There are likely goals you need to set, marketing strategies you must implement and content you should write. In this post, you'll learn about how to prepare for your website launch and a list of things you should do to get started.

Research Your Target Audience

It's often best to know your target audience before you decide to launch your website. It only makes sense because these are the type of customers you want to attract. These are the type of people you want to purchase your product or service. It would probably be disastrous if you built a website that didn't resonate with your audience. Ask yourself the following questions about your audience to better gain a better understanding:

Sponsor message - content continues below this message

2022 '17th annual' Global Contact Center World Awards NOW OPEN

Enter your Center, Strategy, Technology Innovation, Teams and Individuals into the ONLY TRULY GLOBAL awards program - regarded by many as being like the Olympics for the Contact Center World! Join the best from over 80 nations and compete for the most prestigious awards out there!


Content continues ….

  • What do they like?
  • What are their interests?
  • What problems are they having?
  • What goals are they trying to achieve
  • What solutions can help them achieve those goals?

Refer to Your Business Plan

When you started your business, you likely had to learn a few things such as how to build a business plan or how to apply for a business license. Within your business plan, you probably wrote a list of expenses and allocated a budget for certain components of your business. Hopefully, you included your website in that list because it's going to cost money to build and maintain. The question is, how much are you willing to spend on your website? There are many things that will affect the cost of your website such as the hosting platform you choose, whether or not you plan to hire a digital marketing agency, the type of theme you want and the content management system (CMS) you plan to implement. Your business plan should include some of these expenses. This can guide you in making certain financial decisions about your website.

Check for Mobile-Friendliness

As mobile devices are becoming easily accessible, the number of people using them has continued to increase significantly. In fact, mobile devices account for approximately half of web traffic worldwide. This is so important for businesses that are building new websites because pages should load quickly, images should render clearly and text should be easy to scan on smaller devices. Having a mobile-friendly site can help you build trust with visitors and can ultimately, increase your rankings because people will likely stay on your page longer. Leads that enjoy a positive experience on your website will likely appreciate your efforts. Even if they don't make a purchase right away, they might keep your brand top-of-mind whenever they do need the type of services you provide.

Include a Contact Page

No matter your industry, your site's visitors should be able to contact you if they have a question or want to provide feedback. If there's no way to contact your business, you can lose out on many customers. Not having a contact page can make people feel like you're not available and can hinder them from trusting you. Before you launch your website, make sure you have a contact page that provides a way for visitors to share their information and get their point across.

Backup Your Site

Technology has made many strides over the years. But sometimes things can go wrong and you won't be able to avoid it. For example, someone could hack your site. To prepare for this type of scenario, you want to ensure you back up your site so that you don't lose important data.

Now that you're armed with a bit more information about starting up your website, use this knowledge to ensure your website's optimal performance.

Publish Date: February 10, 2020 8:15 PM

About us - in 60 seconds!

Industry Champion Award Leaderboard

Most active award (top 10) entrants in the past 48 hours! - Vote for Others / About Program
Submit Event

Upcoming Events

The most important day of the year for the CC & CX industry in the world!

We are proud to announce the winners of The 2022 '17th Annual' Global Top Ranking Performers Awards, The World's Most Prestigious Awards in the industry! Read More...

Newsletter Registration

Please check to agree to be placed on the eNewsletter mailing list.

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total = 1
session page-view-total = 1
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =