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How to Successfully Market an Instagram-based Business - Finnegan Pierson - Blog

How to Successfully Market an Instagram-based Business

In the world of social media, Instagram dominates growth and follower engagement. Recent statistics show that the platform has around a billion monthly active users. Your business may have a high-quality product or service, a well-optimized website ... and far fewer customers than you'd like. A well-run social media campaign is often the missing link, and Instagram is one of the best places to find passionate customers who fit a younger demographic — a group that values innovation and authenticity. Maybe you're intending to make Instagram the focus of your marketing efforts? Great! Here are some steps to get you started. 

Gather Your Assets

Professional-quality photos of you and your staff (as well as your business/product), appropriate stock photos, and easy-to-use graphics tools are all important to have on hand before you start promoting your business on Instagram. It's not too early to start identifying your unique aesthetic — carefully drawn from your website, existing graphics, and the business itself. A consistent "look" with high-quality photography will immediately differentiate your business from the competition. It's a good idea to gather your personal resources for the long game, too — sources such as Le-Vel Thrive Reviews can be helpful supports for your energy and vitality. 

Plan Your Strategy

Planning an effective strategy will make a significant difference in the success of your Instagram-based business. It's essential to do your homework first! Research your competitors, potential allies, and preferred customers. Get to know their strategies, communication styles, and needs. You'll likely discover a common theme that you won't necessarily copy, but will find inspirational. Once you've taken thorough notes, begin to create a series of varied posts around consistent themes. Providing the right content mix is especially important; sites like Social Media Examiner can offer practical tips on the topic. 

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Invest in Some Apps

So many apps, so little time! Most Instagram-based businesses utilize a few carefully-curated apps that actually save time in the long run. A few helpful ones include Linktree, which makes the "link in profile" work double-time for you, a followers app that tracks follows/unfollows, a graphics app that corresponds with your main software/online service, and a photo editing app that gives your account a consistent look and feel. 

Provide Value

Providing value to your Instagram followers is vital. While connection and promotion are important parts of an Instagram strategy, providing value is often overlooked, and may make the difference between growth and stagnation. Entertainment, education, and information are three aspects of providing value, and the exact mix and tone will vary according to the DNA of your business. Innovative use of Instagram Stories and Instagram TV are a great way to add value — and have a lot of fun, too! Instagram is increasingly becoming a more full-featured app as years go by. Leveraging all of its components improves the experience while adding value for both you and your followers.  

Remember Hashtags

Here's another area where doing your homework pays off. Researching the hashtags used by competitors and potential customers (and writing them down!) will enhance the reach of your posts. Take a look at how successful Instagrammers format their hashtags. Apps can be helpful here, too. In the past few years, the quality of hashtag-generating apps has increased — try one or a couple to see if they're worth your time. 

Integrate, Integrate! 

Even if you're planning to focus most of your marketing efforts on Instagram, it's crucial to connect the account to your website. Showing the actual feed is preferable (the footer is a great place to put it) — you'll quickly be able to tell if it's visually well-integrated. It's also a seamless way to attract visitors to your account. If showing the Instagram feed is not possible, a prominent icon link will direct visitors to your preferred destination. 

Successfully marketing an Instagram-based business takes planning, discernment, and perseverance. Following these intentional steps can help lessen feelings of overwhelm and improve your business's chances for success.

Publish Date: January 22, 2020 9:47 PM

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