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Software Basics You Need in Your Business - Finnegan Pierson - Blog

Software Basics You Need in Your Business

Do you own or want to own a business? Are you struggling to complete all of your tasks? Consider some software basics you need. Here are a few ideas to get you started.

Bookkeeping and Accounting

One of the most important types of software you need in your business is something to handle bookkeeping and accounting. If you don't know how much money you're earning or spending in business, you won't be able to grow and scale.

Popular options for bookkeeping software include QuickBooks, Freshbooks, and Wave. Each program has pros and cons, so consider what you need or want. Then, you can decide which program will suit your needs the best.

Project Management

Project management is another crucial part of any business. Whether you work directly with clients or not, you probably have multiple projects to work on at once. Project management software, like Trello or Asana, can help you organize your various tasks and projects.

You can create different boards and lists to categorize what you need to do. Then, you won't have to sit around and figure out what to work on. Instead, you can go to your project management tool and look at your upcoming deadlines so that you can get straight to work. You can break down projects into steps, so you can make it not look as daunting.

File Management

You need a way to manage all of the files that you use in your business. There are a few ways to do this, such as with the onboard storage on your computer or a cloud storage plan. You can also use a hybrid cloud.

What is hybrid cloud? It combines private and public servers, so you can enjoy the benefits of a private server without the full cost. You can access your files from anywhere, and you can use folders to separate and organize everything. The search feature makes it easy to find files quickly.

Website Builder

Another type of software your business needs is a website builder. Popular builders include WordPress, Squarespace, and Wix. These programs let you create a website and customize it with your brand colors and fonts.

Even if you have a physical location for your business, your website is crucial. A website lets you attract visitors and customers from all over the world. With a local business, it can attract people who use Google to find local businesses. Either way, your website is a way to market your business online.

Email Marketing

Email marketing is becoming more and more important for businesses. If you have an email list, you have direct access to people without the distraction of ads. When people check their inboxes, they can see and read your emails, and they can learn more about your business.

But you can't just email people with your regular email account. You'll need a business email and an email marketing program. That way, you can collect emails into a list, and you can send mass emails. And you can make sure to follow any legal requirements so that you don't get your business shut down for spam or other issues.

Social Media Scheduling

Social media marketing is another great way to reach your current and potential customers. Platforms like Facebook, Instagram, and Twitter are free, and you can grow your audience with hashtags and by interacting with other accounts. But social media can take up a lot of time for you or your employees.

A social media scheduling tool, like Later or Buffer, can help you save time. You don't have to worry about getting distracted just when you need to post something. And you can schedule posts for the entire week or month at once. Then, you can spend more time working on other tasks, so you can save time and money in your business.

Graphic Design

Another type of software to get for your business is graphic design software. Unless you want to outsource to a designer every time you need something visual, you should have a program like Canva or Adobe InDesign. You can use Canva or InDesign to create graphics for your website, social media, and emails.

Then, you don't have to worry about having photos for all of your posts. And you can customize your graphics to match your company's brand. You can also create or use templates to make creating graphics quick and easy.

Running a business isn't easy, but having the right software can help. As long as you have a few programs, you can save time and money while running and growing your company.

Publish Date: June 3, 2021 10:56 PM

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