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4 Critical Ways to Stay in Business - Finnegan Pierson - Blog

4 Critical Ways to Stay in Business

Operating a business is a richly rewarding task. However, there are a number of ways in which your business could fail, and it’s primarily up to you to make sure that it doesn’t. There are many ways that you can improve your odds of long term success; here are a few examples.

Facing a Crisis With Facts

There are a number of obstacles that may have a major impact on your business, and you need to be aware of possible problems in order to avoid them. These issues come in a variety of shapes and sizes, and they appear seemingly from nowhere, making it difficult to anticipate and prepare for them. However, there’s one place you can always turn to for advice, and that’s history. For instance, the Great Depression and, more recently, the Great Recession offer us some lessons to learn in order to prevent us from making the same mistakes again. Combing through the Salesforce history, for example, can provide you with examples of potentially catastrophic problems that may befall your business, as well as proven methods to counteract them. Simultaneously, those who have failed to work around these problems can also serve as potent learning opportunities for you and your business.

Keeping Up With Changing Demographics

Many, if not most, of the problems that will face your business can be seen coming, however. These problems can be solved much more easily, and the primary means by which you can avert disaster in these cases is to make changes within your business in anticipation. Markets and demographics can change immensely, but they tend to do so over larger spans of time. This makes them easy changes to track and prepare for. The market entails many things, such as the type of business you operate and the products and services that your business provides, and demographics are, essentially, the audiences to whom you market your brand. Changes in markets and demographics require changes to your business, such as changing up the lineup of products and services offered, as well as changing your marketing strategies. The long and short of it is that you need to observe decreasing interest in certain products and increased interest in other products in order to keep up.

Investing In Data

Data is an increasingly prominent topic in the business community. This is because data allows a business to stay on top of changing demands, as stated above, and it can also be used to engineer more effective marketing and advertising. Therefore, the more data you have, the more prepared you are. Data storage needs have increased dramatically as one simply has access to much more data than in recent decades. Physical storage is now woefully insufficient, driving businesses to invest in cloud storage. Likewise, computational demand can be alleviated with cloud computing, and this has also taken the business world by storm. These twin technologies are revolutionizing data infrastructure, and you need to take advantage of this revolution in your business in order to remain competitive.

Investing In Public Relations

Public relations, or PR, is a field of study that deals with the public image and public reception of your company and your brand. PR firms tackle a number of logistical problems that may be facing your brand at any given time. One prevalent example is that of press releases. A press release is a formal statement, often written, that is distributed to various press outlets in order to make it widely available, and this has a number of applications. Press releases can serve as announcements of new initiatives from your business, such as new products and services, and they can also serve as a response to any number of controversies that may arise as the result of public dissatisfaction with some part of your business’s images or practices. Having a dedicated and professional team of PR representatives ensures that your brand will have a fighting chance in terms of reputation.


Being aware of potential pitfalls is only the first part of ensuring your business’s survival. Taking the necessary steps to avoid them is key. With this guide at your disposal, you are better prepared to anticipate and avoid any problems you encounter.


Publish Date: May 30, 2020 6:39 PM

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