Now more than ever, people have choices when it comes to where they work. To remain competitive, businesses need to find ways to attract and retain talent in their market. Some businesses struggle with how to attract and retain talent as they hold onto age-old policies and procedures that stymie growth and don't nurture the type of work environment that today's talent is looking for. If you're a business owner or manager and are looking for ways to attract talent to your company, here are some helpful tips you can use to bring in-- and keep-- the right employees.
It's a common misconception that today's talent isn't looking for an employer where they can spend most of their career. In fact, younger talent can be extremely loyal to the right employer, but it takes some work on the employer's part to make employees want to stay. One thing that today's talent is looking for in an employer are programs that nurture growth. They want to have a clear career path and tools to help them get there. By implementing a professional development plan at your company, you can encourage your employees to take on additional career training to help them grow in their career. You may even want to consider developing a mentor program, where younger talent can learn from seasoned employees. By investing in your employees' career growth, it makes them feel valued and will increase the likelihood that they will stay with your company over the long term.
Today's talent is looking for a flexible work environment that will allow them to have a better work life balance. Companies that aren't getting on board with embracing flexibility are seeing less retention among younger employees and have a more difficult time attracting new talent. Give your employees the flexibility to work the hours that are best for them. This can be helpful for younger employees who may struggle with childcare or other home obligations that may prevent them from working traditional hours. Even if your company cannot allow for employees to make their own hours, considering a policy that allows them to work from home periodically can help retain today's talent. There is plenty of work from home tools that can keep your employees engaged and connected with the office even when they are working remotely.
Employees who work hard need time to disconnect so they can rest and recharge before heading back into the office. Companies that expect their employees to be available 24/7 struggle to keep talent, as their employees often suffer higher rates of burnout and eventually seek other employment. It's critical to your company's success to allow your employees to have downtime. They'll make less mistakes and be able to produce their best work when they feel rested, so whether you implement a policy that prevents them from answering email after work or encourage them to take breaks, finding a way to promote downtime is crucial. You should also consider adopting a generous time off policy that will allow them to take extended breaks from work throughout the year so they can really recharge their batteries.
These days, younger talent is seeking employment with a company with a generous philanthropy policy. If your company does little to give back, you may have a harder time attracting these community-minded individuals who believe in the greater good. In addition to offering philanthropic giving, you may also want to consider adopting a policy that allows your employees to have so many volunteer hours each year so they can also give back to their community in ways that matter most to them. Not only does this attract community-minded young talent, but it also looks great as a company that you're so willing to give back to your community.
You don't have to completely change your company to bring in new employees. With these ideas in mind, your company should be able to attract and retain today's unique set of talent.
Publish Date: May 5, 2020 6:56 PM