Top 5 Marketing Tips of 2021

Finnegan Pierson

Whether you are a new business owner who is just getting your company off the ground, or you're an experienced entrepreneur who has been in the game for decades, one thing is certain: marketing is more important than ever in 2021. Despite the increase in using technology, companies still need to strive to create human connections with potential and existing clients. Doing so means staying ahead of the digital marketing game with these top tips for 2021.

1. Create a Strategy for Your Marketing Needs

Ask any SEO consultants Toronto and they'll tell you that with every new year, you should reassess your marketing strategy to ensure it's still working for your business. Chances are there will be things you can tweak. Digital marketing is an umbrella that contains a range of types of advertising, all of which you need to be sure are working to meet your needs. They include pay-per-click advertising, search engine optimization, social media marketing, and of course, website development. Create a clear idea, as well as a clear budget, for each section of your marketing plan. Consider your audience when doing so as well. While every business requires each type of advertising, some industries rely more on website advertising while others focus more on social media. 

2. Focus on Creating an Inclusive Brand

Inclusivity is at the tip of everyone's tongues. Consumers are more interested than ever before in how your business is, including people of all races and ethnicities, all genders and sexualities, and all abilities. People from all walks of life, but especially younger generations and minorities, are focusing on putting their money into companies that make them feel seen. Hire models of all shapes, sizes, genders, and ethnicities and blog about topics that are important in the world today. More than 40% of shoppers are actively shifting their business to companies that show diversity, and nearly 30% will stop supporting a brand completely if it isn't diverse enough. 

3. Make Voice Search Work for You

As of November 2020, nearly 112 million people in the United States alone use voice searches to find information on the go, and that number is increasing by the day. If you haven't already done so, 2021 is the year that you need to optimize your content for voice searches on Google. One excellent way to do this is by creating a FAQ and formatting it in the same way someone would ask a question. For example, "Where is a clothing boutique near me?" or "What are the store hours for ABC Business?" are common types of phrases that will help your content rise to the top of search engine results pages. Keep in mind that speed is important as well. A website that doesn't load information fast enough won't get any traction. More than half of Google users leave websites that don't load nearly instantaneously.

4. Research Your Target Audience Often

Invest time in researching your target audience on a regular basis. Your demographic will likely change how it searches for information and engages with content over time. If you aren't changing with these consumers, you're probably losing their business. As a starting point for 2021, consider that women are more likely to use Facebook, more than 50% of college graduates spend time on LinkedIn, and 71% of people in the 18-29 demographic use Instagram regularly. Of course, that can change over time. After all, an increasing number of people of all ages use TikTok regularly these days, and who's to say what the next big social media buzz will be?

5. Optimize Your Visual Content

Images and videos are essential for bringing in business, but they only work when they're optimized properly. Consider that many people are now searching Google by taking pictures of what they're looking for, such as a particular handbag, and searching via the image. Optimized visual content should have alt text in the image descriptions, include target keywords in the file names, and always have high-definition images. 

Remember, what's important for digital advertising in 2021 may be different in 2022. The best idea to ensure your marketing is working the way you need it to is to hire a professional and sit down with him or her periodically to strategize.