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Guide to Improving Your Online Business - Finnegan Pierson - Blog

Guide to Improving Your Online Business

Becoming the best is the primary goal of countless online businesses. When competing against other well-established businesses, you are often at a disadvantage as there are things they may be doing right while you are not. Fortunately, there are a lot of ways that you can improve your online business. This may include specific strategies that you can implement. Here is a guide on ways to improve your online business. 

Be Truthful in Your Sales Copy

This may seem to be an obvious tip, but there are a lot of online businesses that err in not being honest. Not only is being honest in your sales copy critical to your reputation, but it also encourages your prospective clients to trust in your brand. You should strive to offer what you can deliver. Do not make claims you are unable to substantiate and may also misguide your clients. Today’s online consumers are often sceptics of marketing hyperboles, so try to be straightforward, approachable and truthful in all your sales copies, ranging from your email campaigns to your homepage. You should also know how to position yourself as a company. If you are a small company, take pride in that by being upfront with your prospects. Some consumers preferably seek out these smaller enterprises due to the individualized services they offer.

Monitoring Your Network

You should consider network monitoring as one of the ways to improve your online business. It is disheartening to get calls that your network is down. Information Technology often lacks the visibility needed to pre-empt performance glitches. This means that you may be in the dark until a user calls complaining that your system or website is lagging. Once an outage occurs, the more time it takes you to resolve it, the more losses you are likely to incur in staff time, end-user satisfaction and productivity loss. Your routers, virtual servers, applications and wireless devices require a constant network monitoring solution. Therefore, understanding what is network monitoring is vital for your business. Checking on your critical network technology ensures that you fix your issues quickly and run your online business smoothly.

Showcase Customer Testimonials

Customer feedback is an asset by itself in today’s social media environment. It can be used to show how your business satisfies its customers. Having a lot of satisfied clients is considered to be even more influential than having the best-written sales copy. They offer the most genuine opinions, reviews and testimonials that are often more appealing to prospects since it is in the client’s own words and perspective. You can post these testimonials on your product pages, pricing page, landing page or even home page. You can also include trust signals to establish a more pleasing perception of your brand in your prospect's mind. This may help in overcoming any hesitations or doubts they may have.

Provide a Reliable Money-Back Guarantee

In some instances, consumers decide not to make purchases from your online business to avoid a potential loss. Questions like why someone should buy your product or what, if it does not work, run through some of your clients’ minds just before clicking the purchase button. Even the smaller variety of purchases carry a certain level of the buyer’s remorse. You can simply overcome this doubt or objection by providing a bulletproof reimbursement guarantee. By striving to relieve your client from risk, you likely encourage them to buy more.

Respond to Client’s Questions or Objections

Making assumptions about prospective client’s knowledge concerning your business is a major pitfall among most online businesses. This often results in unanswered objections or questions that you often fail to address and may likely lose good standing with your clients. Consider every possible question your client may have about your product or business and provide its answer on your website. Do the same for the potential objections your client might have. It may seem impractical, but remember this additional information is also intended to help your client make an informed decision. 

By being honest in your sales copy, monitoring your network, showcasing testimonials, providing a money-back guarantee and responding to client’s questions, your online business stands the chance of significantly improving.

Publish Date: February 3, 2020 3:51 PM

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