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Finnegan Pierson - ContactCenterWorld.com Blog Page 12

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7 Tips to Effective Communication With Your Customers

When it comes to running a successful business, one of the most important skills you can have is knowing how to speak effectively to your customers. Maintaining strong and positive lines of communication is the key to both acquiring and retaining customers to build your brand. To get a better understanding of some techniques you can employ to further develop this skill, take a glance at the tips listed below.

Be Warm and Friendly
Make sure you demonstrate courtesy when speaking with current and potential customers and that you make yourself easy to approach. To be effective at customer acquisition, you will want to ensure you are providing your customers with a warm, welcoming environment that they feel comfortable engaging in. Keep in mind the type of clientele you already have and are looking to attract when you determine how formal you should be when it comes to displaying courtesy.

Know Your Tone
Be aware of what sort of tone you’re taking when communicating with customers. Adjusting the way you phrase a question or the sort of emphasis you place into a sentence can alter the way you sound to others. Go out of your way to focus on maintaining a warm and friendly tone that sounds welcoming and positive at all times.

Use Concise Language
While it’s important to avoid being too abrupt when speaking to customers, you must also go out of your way to avoid carrying on for too long. Focus on making your statements easy to understand, simple and concise. This will make it easier for customers to understand you in addition to giving them more opportunities to reply, allowing you to have a more productive conversation in which you better understand customer wants, needs and thoughts.

Mirror Body Language
An excellent way to connect with your customers and help them feel comfortable is to mirror their tone and body language. Mirroring tone and body language is a common phenomenon that naturally takes place when two individuals are actively connecting with one another in conversation. It primarily consists of similar stances, such as one individual mirroring his or her conversation partner’s crossed legs when seated. This approach helps create a sense of camaraderie and unity, contributing to a natural air of comfort. Familiarize yourself with the technique and look to implement it casually when possible.

Talk Their Talk
You will want to make sure that both you and your employees are using language that customers are familiar with and comfortable with. When initially speaking with a new customer, avoid using excessive industry jargon and technical language. Go out of your way to use layperson language to be as comprehensible and inclusive as possible with your words. If a customer demonstrates strong knowledge of the industry your business is within, you may transition to mirror the customer’s language. By focusing on using layperson language by default, you will avoid intimidating or excluding customers.

Stay Positive
Focus on maintaining a positive attitude and vibe when speaking with current and potential customers. Look into providing positive and productive angles for conversations that take place. When a customer brings up a concern, focus your energy on seeking a positive resolution with willingness and enthusiasm. You will also want to use positive language when discussing anything from varied services to offered products.

Express Empathy
Show that you are compassionate and care about customer wants, needs and concerns. By expressing understanding of the passions and difficulties that customers may experience, you will help them feel validated and listened to. If a customer approaches you with a complaint, express your understanding of his or her frustration and take the time to acknowledge the different concerns and issues he or she may list. If a customer speaks to you regarding his or her wants and needs for a product, demonstrate your commitment to meeting his or her unique desires when discussing different products.
By using the tips listed above, you can improve your customer retention and acquisition numbers to help your company succeed in the long run.

Publish Date: November 19, 2019 2:05 AM


5 Ways To Reach Out To Your Customers

Staying in contact with current and prior customers is essential. It can help you establish a loyal customer base and repeat business. Of course, finding reasons for and methods of contacting your customers isn’t always easy. These are five ways you can establish longer-term communication with your existing customer base.
1) Set Up A Mailing List
You likely have updates about your company and products that may be interesting and valuable to your customers. For example, if you release a new complementary product for your existing products, they may be interested in buying it. Additionally, they may be interested in current sales promotions, primarily if you sell something consumable.
Create a mailing list to send those updates to your customers. You may already have a lot of contact information stored in your lead management software. Just be mindful of how often your customers want to be contacted. Try to limit your newsletter to high-value information only. Additionally, provide a way to opt-out.
2) Request Reviews
If your customers like your products, they are likely to be willing to review them. Don’t just wait until they decide to do so organically. Instead, send a follow-up message to customers shortly after they make a purchase. Requesting reviews can dramatically increase the number you receive.
Significantly, this is a useful way to develop a long-term relationship. When your customers review your products, they are reminded how much they like them. Furthermore, it gives you a reason to contact them again after purchase. Getting the timing right on this can take a little fine-tuning. Too early and they won’t have tried your product. Too late, and they will have moved on already.
3) Use Content Marketing
Content marketing is a type of outreach that offers high-value content in exchange for customers’ attention. You can use this to create a lasting connection with your existing customers. For example, you could write a guide on how to use one of your popular products. That is precious information for your current customers.
Send some of this content to your customers using your newsletter. A list of impressive hidden functionality on your product is an excellent way to engage users, for example. It is precisely the type of outreach that customers appreciate. You can also share your content marketing on social and other channels.
4) Set Up a Referral Program
Create a program that rewards your customers for referring people to you. This works especially well if you have a subscription service or some other type of business that involves repeat sales. You could offer a 10% discount to the referrer and the referral, for example. This relatively small sales promotion is a nice incentive for your customers to talk up your products or services.
This type of program increases customer satisfaction and also gets your customers thinking about your brand. It is a little more passive than some of the other suggests in this list. However, it is another powerful way to build lasting customer relationships.
5) Share Testimonials
When you receive reviews and testimonials from your customers, don’t forget to share them. For example, you could create an Instagram post with a quote from a review. Alternatively, you could share them in a newsletter. On Facebook, you can create an ad built around reviews you’ve received on the platform.
Sharing reviews is an excellent way to show your customers that you read their words. One powerful way to use this idea is to pick some negative feedback, create a solution for it, and release a newsletter showing how you are addressing a common concern. That is a very effective way to show that you care about what your customers have to say.
These strategies will help you reach out to your customers and establish lasting relationships with them. That is a good thing if you want to build a strong base of repeat business.

Publish Date: November 18, 2019 12:39 AM


The Importance of Employee Recognition

When one of your team members completes a task with results that are above and beyond what you expected, it’s natural to offer praise. What may seem like a small commendation to you, however, may mean more to the staff member – and your company – than you know. When you’re determining whether or not to commend someone for a job well done, consider the benefits that employee recognition can have on the morale and productivity in your office.

Better Performance

Try to regularly show approval for your staff members and their efforts by finding employee recognition quotes as a way to convey verbal praise. Also by offering certificates of commendation or handing out monetary bonuses, for instance, the effort will pay off with staff members who vow to continue performing at their highest level. Workers who feel seen, recognized and respected will feel more a part of the company and may strive to make it more successful. They will also feel encouraged to keep working diligently to remain in the spotlight, earning additional acclamation.

Improved Teamwork

When seeking ways to encourage teamwork among your employees, use recognition as an incentive for them to put forth their best effort. Consider creating a team-based incentive that will enable them to receive prizes, bonuses or company-wide recognition for reaching a sales goal, completing a project-related task quickly or developing a solution to a work-based problem, for instance. As a result, staff members will not only feel empowered because they’re contributing to the company’s accomplishments, but will also feel greater camaraderie and collaboration that will benefit them on future projects.

Less Turnover

Even if your company offers the same salary and benefits for a comparable position, your employees may stick with your company over the years if you actively recognize them for their hard work. A staff member who receives praise from a supervisor, team lead or co-worker will feel more passionate about his job and the company he works for. Those who feel valued will be more engaged with their position and place of employ because they feel a greater sense of belonging and worth. In addition, they may subsequently offer praise to co-workers, leading to an even better workplace atmosphere. As a result, your business may see less turnover as content employees will not desire to seek better opportunities elsewhere.

More Customer Satisfaction

Companies that strive to improve customer satisfaction should realize that employees who are more engaged and happier with their jobs also inevitably lead to more satisfied customers. Treating your staff members like vital commodities – praising them for their efforts, listening to their feedback, creating recognition programs and giving them the privilege of being privy to company plans and developments before the general public, for instance – will turn them into valuable representatives. Not only will they feel happier and therefore be more cordial when speaking to clients, but they’ll also feel more invested in the company’s mission and driven to enhance each customer’s experience by delivering a better front-line representative.

Increased Respected for Leadership

Employees who receive positive reinforcement from their place of employment will feel more confident and appreciative of their company and supervisors overall. If you recognize a staff member for a job well done, he will feel respected and believe that he’s being treated fairly and positively. In turn, he will believe that his supervisors and team leaders are on the ball because they’re aware of how their employees are performing and are trustworthy because they can be relied upon to give credit to the workers who contribute to the company's achievements.

Whether you compliment a valuable employee’s performance formally or informally, the recognition can help your workplace be a happier, more industrious place. Routinely seek out opportunities to praise your staff members and encourage managers and team leaders to do the same. The extra effort will pay off in the long run, helping your business to be stable and successful for years to come.

Publish Date: November 15, 2019 1:44 AM


How To Create a Better Environment For Your Employees

Strive to create a conducive work environment for your employees to encourage and motivate them. Your employees perform best when they are happy and feel accepted. Make the workplace joyous to give your staff a sense of purpose and to get dedicated performances. As a manager, aim to nurture your team to motivate them to produce great project outcomes.

A healthy workplace environment reduces costs and improves productivity. You experience minimal cases of absenteeism. 

What Defines a Healthy Work Environment?

Healthy doesn't only relate to needing medical attention, but how the workplace looks, including the surroundings. Examine these four aspects when creating a healthy environment. 

  • Workplace culture
  • Supportive work environment 
  • Occupational health & safety
  • Healthy lifestyle practice 

How to Create a Better Work Environment  

Managing your employees requires setting the right tone. Aspire to have a positive work environment if you want your staff to be happy and motivated. Employees are more productive when the work environment is healthy.

Clear Communication

Effective communication between the boss and the staff is vital to a good working relationship. Your employees deserve to know what you want them to accomplish, and you should make it clear what you expect from them. Have fai communication between you and your staff. If problems arise, don't avoid them or pretend they don't exist. Address those issues head-on and clarify to your staff why it's an issue like when you have bad news. Create a negotiations training program to help your employees improve mediation skills.

Listen to Their Ideas 

Don’t ignore your staff as it makes them feel unappreciated or unimportant. Always encourage your staff to voice their opinions to show them that they are all on the same team and valuable to you. 

Recognize and Appreciate the Hard Work

It's good to reward your staff for a job well done. Recognition encourages them to keep doing great work and instills a notion that their hard work is appreciated or acknowledged.  The act encourages your employees to strive to get recognition too.  

Fair Employee Policy 

Regardless of the position or designation, ensure your staff knows what is expected of them and handle them without discrimination. Handle mistakes or failure to miss deadlines fairly without going hard on some staff while being lenient on others. Your staff needs to feel that they are all valuable to you, and you expect the same standards of performance from them.  

Team Building Activities 

Engage your staff in bonding activities to motivate and improve internal communication. Team building activities boost productivity and encourage workers to learn things about one another. Besides, it helps release work steam and creates a happy environment.  

Encourage Positive Thinking

Use positive quotes or pictures in high foot traffic areas, on the coffee machine, or copier to encourage and uplift the spirit of your staff. You need to make them feel loved and motivated to work harder. The quotes make the workplace an idea incubator as your employees take the words seriously and strive to be more useful.  

Share Your Gratitude  

During special events like end-year celebrations, Christmas celebrations, show your employees that you care about them by sending them personal messages of appreciation for their hard work. It makes them feel noticed and valued at the workplace. You can also engage in random acts of kindness by giving your staff a treat or inquiring about their day or evening.  

Work environments impact mood, performance, and drive. Create a friendly environment that gives your staff the confidence and pride to give their best every day. A productive environment is critical to the success of any business or organization. 

It's no secret that some of the most efficient workers are those who love their jobs. A better environment means that your staff will not consider the workplace a burden, and they can do their best every day to make the business or organization successful. As an ambitious leader, try to build a good work environment. 

Publish Date: November 13, 2019 4:40 PM


How Big Data Is Helping Online Businesses

The global information network generates trillions of bytes of data every single day. In just one minute, 100,000 tweets are posted on Twitter, 300,000 users log on to Facebook, and Google gets over two million search queries. The  explosion of data can create challenges for many organizations as they struggle to maximize big data. Big data insights can improve the quality of patient diagnostics in a hospital, enable retailers to deliver a unique customer experience, help banks detect fraudulent activity before it happens, reduce warranty costs for manufacturers and dynamically compute insurance premiums based on driving behavior. 

 

Big Data Analytics

 

Big data analytics enables businesses to manage the entire big data life cycle covering data management, data analysis and information delivery. Online businesses can use big data to drive business outcomes and direct implementation efforts on areas with the highest potential value. The benefits span the entire spectrum of big data technologies, including environments, applications, data warehouses, business intelligence, analytics, and visualization. 

 

Data for Online Businesses

 

Let’s explore how big data solutions can work for a leading online home improvement retailer. The client's ability to provide a tailored customer experience was hampered by two constraints. The ability to uniquely identify each customer and the ability to capture and store web click history for more than six months. The cost and technical complexity of solving these two problems was prohibitive. 

 

However, the business was able to use big data to design and implement a cost effective solution based on analytics technology. To achieve these objectives, once the solution was implemented, the client was able to develop a single view of each customer as well as conduct instant web scraping. The result was a personalized user experience for every customer and improved cross selling through insight based targeted marketing. 

 

Cost and Time Reductions

 

Cost and time reductions are almost always going to increase profits. Hadoop and similar big data technologies offer huge improvements over the older tech, like data warehouses. There's a trend where big companies are using both the old and new tech together, and the result is lower costs. Just think about it. You can model and test millions of variations on a product and then simulate them instantly. The amount of time, money and effort saved is truly incredible. Big data analytics really turns up the dial on the efficiency of your business processes. For example, instead of replacing all the machines in a factory at an average breakdown interval, big data allows specific real-time checks to pinpoint specific machines or even individual components. Less downtime is less money spent. 

 

Targeted Advertising

 

Besides improving existing service, big data also creates many new opportunities. For the first time, offline companies, as online companies have done for years, are trying to use big data insights to create new products and services. Sports teams are using data about who attended their live games and who's traveled to be there. Also, what extra activities fans are doing before or after the game, like which fast food chain is the most popular? This kind of data is invaluable for targeted advertising to get in the heads of customers. Another example is analyzing social media posts. This lets you know how people feel about your brand or the quality of your service. 

 

Sell Your Market Insights

 

Another development is that companies can sell your market insights as trend data after stripping out all the personal information, so the data itself could be a valuable revenue stream. But these aren't the only benefits. Big data opens up dialogue with individual customers. You can tweak websites on the fly. It's easier to perform risk analysis, and your data is safer, not to mention initiatives like smart cities and personalized health care. 

 

Likely, your organization is already collecting big data. Harness it properly and you'll be in pole position to reap the rewards.

 

Publish Date: November 11, 2019 4:28 PM


4 Great Work-At-Home Gigs

4 Great Work-At-Home Gigs 

 

With the rise of the internet, it's easier now than it ever has been to get a job working from home. For many people who stay at home and work for other companies, call centers are the easiest and most familiar jobs to get. Unfortunately, however, these call-center-type jobs are still very restrictive when it comes to time and money freedom. You may have to buy your own headset to start out with and you generally must be available and undistracted for certain hours of the day. That means if you have kids at home, it's going to be difficult to work and give them your attention. Here's a list of 4 work-from-home jobs that are better than call centers. 

 

  1. MLM Companies

Multi-level marketing (MLM) companies have been around for decades and provide their independent contractors with millions of dollars annually. If you haven't heard of MLM companies before, the concept is simple. Each company has different products or services they promote. This is seen a lot in the health and fitness industry with companies like Le-Vel Thrive, which specializes in weight loss products. These products are high-quality, which is why people love them. You can build a business yourself by promoting these products and by helping other people build their own business. Not only do you get paid for sales that you make, but you also get paid for sales from anyone who has signed up under you. This can snowball into a lot of money over time. 

 

  1. Start a Blog

This day and age, many people are making money online by turning their passion into a full-time income. Blogs are everywhere online and cover a variety of topics from food to lifestyle and beyond. Another benefit of starting a blog is that it doesn't require a lot of financial investment. With that being said, expect this to take 4-6 months of consistent work, and a good knowledge of SEO practices, to start generating an income. Once you start generating traffic to your website, you can get paid to put ads on your website by companies like Google or Mediavine. 

 

  1. Start a YouTube Channel

This is very similar to starting a blog, but it happens to be on video! The concept is the same, however. There are many YouTube channels where people speak on a variety of topics. The most successful YouTube channels have a lot of value because they teach people things. This can be anything from teaching people how to cook to teaching people how to make money online. There are even people who make full-time incomes by playing video games online! If you're thinking that you don't want to show your face on camera, that's ok! There are many people that never show their faces and still make money. You can have ads placed on your channel, just like you would in a blog, and you make money from people viewing those ads. The more subscribers you have, the more money you can make. 

 

  1. Affiliate Marketing

Affiliate marketing is like multi-level marketing because you get paid to promote other people's products.  You do not make commissions from people who sign up underneath you, however. You can think of it as single-level marketing. The support here depends on the affiliate program that you're looking at. MLMs tend to be community-based with a plethora of support. Affiliate marketing is really a solo-business where you learn about SEO, driving traffic to your offer, and how to convert sales on your own or through paid courses. People who are successful in affiliate marketing can make a lot of money, but it will take some time and some effort to get there. 

This day and age, it's easier than ever to build a business working from home. For those who do not function well in the traditional 9-5 setting, there really is no shortage of options if you are willing to work hard and be patient. With a bit of digging, you should be able to find something that suits you. With enough hard work and dedication, you can say goodbye to your 9-5!

Publish Date: November 8, 2019 7:28 PM


How Technology Can Improve Daily Life

Technology is an important factor that is changing our lives. Our lives are touched by technology and blessed by it also. Many things are made easy in our day to day life thanks to modern technology. In this article, some examples will be discussed which will show how technology is improving our daily life.

Boost business

Technology is very important for a businessman. Many important techs are installed in the offices that can help them do their regular work. Due to technology, their productivity is improved and the business can be more efficient. With the help of technology, an internal network can be built in the office. Websites can be developed and maintained. Databases are build to keep records of the clients and the employees. The business can maintain proper records more easily because of technology and they can use technology for scalability and for increasing their profitability. The content analysis is done with the help of software and applications that are the invention of modern technology. Many microservices in the business are done by technology. Microservices helps the business by doing specific tasks that can help the whole business. You can use cases of microservices to get more specific results in your business. Application development and deployment are two very important tasks for business development. To manage an application you would need to use technology to make upgrades and connect it to a database. The performance of the employees in your organization can be improved by various team management software which improves the communication between them and let them work better.

Improve the education system

The education system is greatly affected by modern technology. We can see that online education is now gaining much popularity. It is build based on many features of modern technology. The dashboard is now very user-friendly and they give the student a lot of options. The teachers can use a digital board to explain the topics to the students or use video and audio features to explain as they would do in a classroom and also they have features to share their monitor screen to the students. There are options for individual chats if any student needs special attention with their studies. It is great for students that are traveling and for students suffering from diseases who can't come to the campus physically. There are so many new techs and gadgets that are helpful for teachers to plan their class and also for their own self-study. The students can also get a lot of advantages of modern technologies. They get better study materials that weren't there at an earlier age. They can read any topics in ebooks, audio recordings, presentation, can do group studies easily and get better resources on the internet. Thanks to modern technology, the education system is much improved.

Communication

Thanks to technology the communication system is much improved. Now people can talk on social media instantly and exchange messages, files, audio clips and video clips in minutes. They can also do audio calls and video calls and even do them in a conference with more than one person. This feature of the conference call is very useful for the business which enables businessmen from different places of the world to join a meeting remotely.

To do daily activities

Your home is surrounded by technology. You might be using a smart light in your home that can help you control the lights. With a mobile device, you can control the switching on and off lights with a few clicks. You can also use a digital voice assistant in your home to give voice commands to the device to make advanced searches on the internet for you. You can use a smart refrigerator that can automatically adjust the temperature for you. You can make your home more secure by installing security cameras around the house.

Publish Date: November 5, 2019 7:03 PM


Ways to Improve Meeting Productivity

Many employees consider meetings boring and unnecessary, often doing other work or checking their phones when they should be paying attention to the issues being discussed. Whether you’re planning a weekly staff gathering or a seminar about a pertinent topic, ensure your staff members are motivated to participate in the discussion with a few techniques to keep the get together interesting, focused and productive.

Find an Effective Space

Rather that hold a quick session in the office cafeteria or even in a cramped conference room, find meeting rooms in New York that can create a professional and distraction-free atmosphere for the gathering. Hotel meeting rooms often make ideal settings because they provide ample space, work stations, equipment and refreshments.

Create an Agenda

Put an end to rambling meetings by writing an agenda that you can follow throughout the session. Identify not only the main goal, but also who will present information, what specific questions you’d like answered and how long the assembly should be. Be sure to send invitees the plan several days in advance so they can prepare their statements, questions and concerns. If you’re having trouble solidifying an outline for the gathering, perhaps it’s because the get together isn’t necessary after all. If you’re more effectively able to solve the issue via an email or a phone call, choose that route instead of asking everyone to take time from their workday to attend a lengthy conference.

Schedule Vital Items Early

Once you’ve set the meeting for the proper time when everyone is alert and available, ensure you accomplish what you hope to by covering the most important items first. Although you may intend to keep the gathering short, sometimes unnecessary discussion can prolong it and cause attention spans to wane. If someone begins to derail the conversation with a problem that doesn’t pertain to the agenda element you’re currently discussing, ask him to email you so you can add a topic to the schedule for the next get together.

Limit the Guest List

Determine which staff members truly need to attend rather than sending out a blanket invitation to the entire company. If too many non-essential employees attend, you may end up with too much input that isn’t important to the issue at hand or have to deal with several people tuning out, lost or socializing because they don’t really feel a part of the discussion.

Distribute Notes

As the meeting progresses, take detailed notes to share after the session ends. Ensure the record features action items that different staff members should accomplish in the coming days. Specify who is responsible for completing each step, the desired outcome and the amount of time the tasks should take. Send the information to the entire staff rather than just the attendees – the material will keep everyone in the loop and also keep those with action items accountable for their jobs.

Follow Up

Improve the success of the current and future meetings by following up with attendees and requiring feedback. An anonymous survey will allow employees to discuss the relevance of the agenda, the preparedness of presenters and the length or focus of the gathering, for instance. Asking for opinions about the get together will allow staff members to feel heard and will generate constructive criticism that can help make your next session an even more successful one.

Don’t waste you or your employees’ time with meetings that serve no real purpose. By following a set of guidelines each time you’re about to plan a staff gathering, you’re sure to only schedule them when absolutely necessary. This can help ensure that the attendees will participate fully and get the most out of the time spent together.

Publish Date: November 5, 2019 1:19 AM


Why is Advertising so Important?

Advertising remains the primary way most businesses get traffic online. Without ad campaigns, most websites would see little, if any, traffic.

Organic traffic is dwindling for the simple reason that Google and Facebook continue to get better at displaying targeted ads. They no longer randomly promote organic content, choosing instead to charge for every click. That's having a chilling effect on many business websites, especially the 34% of them that never pay for advertising.

 

Increase Revenues Through Advertising

That means three out of ten websites has been coasting along, relying primarily on free traffic or just on their existing client base. Almost all of them would benefit from establishing an ongoing ad campaign. Businesses that maintain advertising consistently find that they more than makeup for the spends with high returns.

People are signing up all the time for products and services online. It pays to appeal to them. Failure to keep your brand in front of their eyes will result in lost sales. Why not put some of your other budgets into online ads, at least in an exploratory capacity? That way, if you find the numbers add up, you can establish a sustainable campaign on Facebook Ads or Google Ads.

Ads get attention from potential customers. The people who click are at least somewhat interested in your product. Once your company engages with them and sends them on the customer journey, the relationship turns into a profitable business transaction. Websites and social media websites are essential tools for getting sales, but they all need ads to run effectively.

 

Ads Smooth out Rough Patches

Ads are central to the success of any website. They're the fuel that keeps the site growing and the new customers showing up. Without that fuel, growth would become a thing of the past and sales hard to come by naturally. With impressive ad campaigns, sales drop in continuously, making business planning simple. Many companies also try the strategy of marketing for MSPs. This includes SEO, social media, and email marketing to advertise their business, however, it may yield different results than using a paid ad strategy.

Organic traffic is not nearly as predictable. Since rivals want your rankings, there will be times of loss and going backward. The fluctuations can vary so wildly that it becomes difficult to plan budgets. Even websites that have many organic rankings rely on ads to keep traffic flowing at all times. If they didn't, they would have many off periods that would kill their revenues.

It's frustrating to have small amounts of traffic that convert well. It gives webmasters a taste of the good life, but it will leave a business owner wanting more. Ads are the way to get more of the best converting traffic.

 

Ads Are Measurable

The drawback to ads is they're costly. The advantage is they're measurable. There's no need to waste money when it's straightforward to find the ads that work and the ones that fail. Facebook and Google both provide in-depth analytics programs for the ads that will allow anyone to see how well their campaigns perform. Armed with that information, you'll be able to decide on the direction or your spend.

 

Advertising Allows for Fast Testing

Marketers need to be able to test their ideas quickly. That's what digital ad systems empower them to do. They can set their campaigns up and spend whatever testing budget they have to see how people respond to their offer, landing pages, and ad copy. Then, they'll make adjustments until everything is ideal.

The quickness of the test helps marketers cut costs and find the best ads. That means they're more profitable and can test products in real-world scenarios until they find ones that become best sellers.

 

Ads have plenty of benefits, especially for companies looking to cut out a piece of the digital pie. Without them, expect to have a website that's similar to a ghost town - there will be tumbleweed whistling through the main street and little else. With ads, your store or online business will have its aisles stuffed with energetic shoppers who are dropping money everywhere.

Publish Date: November 4, 2019 9:01 PM


How AI is Improving the Tech Industry

In recent times there is a buzz about AI and how it would shape the world. There had been a lot of development in improving AI and AI is used in a lot of fields to make our work easier for us. AI has been used to improve the tech industries. In this article, some of the ways AI has been developing the tech industries have been discussed.

Building secure systems

With A  the world is getting more and more automated. It is easier now to maintain security in a network if AI is used in the network. One of the pillars of cybersecurity is process and AI can maintain the processes without any error making the system safer. AI can be used to increase the security of the network. The hackers would have a tough time trying to hack the system that is protected by AI technology.

Better customer service

Now we see chatbots on many websites which is a result of the implementation of AI. Chatbots makes it possible to give the customers a good service without the need for an actual customer service agent. Now the need for hiring a customer service agent has been reduced thanks to AI. Thanks to conversational AI the chatbots can provide the customer with a better service and keep them satisfied. The business owner also has to invest less money to keep the website alive. The user also gets a better and quicker customer service as the AI can reply faster to multiple customers at a time.

Process automation

With the invention of AI, it is now easy to automate a process making the task easier and efficient. Many tasks can now be automated and do not need the help of any human. AI can make made better at automation process by improving the machine learning. New techs are used to make the machine learning faster so the AI can perform better and learn fast. AI can learn things faster by machine learning and in the future more of the processes are expected to be automated.

Helps to find the right candidate for the right job

Companies get lots of CVs to be considered for an interview. The initial screening can be tough for any human and there is a possibility for error. Here it is better to use AI to do the initial screening. The initial screening can be done faster by an AI than a human being and with AI there is no chance of making an error. AI can analyze the qualities and strengths of the candidates and find the right candidate for the job. There are of course many qualities that an AI can't judge which an interviewer can do in a personal interview but the AI can help in giving the right candidates an opportunity to face the interview.

Application deployment

AI can be used to deploy an application. AI can be used to do a lot of microservices. If you are thinking about what are microservices then it is a software development technique based on SOA. Application deployment is a microservice that an AI can do very well. During deployment, an application is to be debugged which is a painful task for an application developer. An AI can do it better than human developers in a less amount of time.

Quality assurance

An AI can be used to inspect the quality of any service or any software. To inspect the quality of any software or any application what is most needed is the right tools and the right procedures. AI can be taught the right procedure to work better. It would be easier to check the quality of an application or any software with the help of AI that it is if the quality is checked by a human. The chances of making an error are also reduced.

Publish Date: November 4, 2019 7:42 PM


5 Tips for Working at a Call Center

Working in a call center is an important job, but it is not always easy. You can easily get frustrated and burn out before you can move up in a call center job, so it is important to keep some handy tips in mind for work. You will want to have reliable transportation, take notes and stay organized as well as not take work home with you and develop an understanding of your customers.

 

Have Reliable Transportation

 

Having reliable transportation is not just a good tip for working in a call center, it is a must for many types of jobs. Whether you buy your own vehicle, find a reliable carpool at work or use public transportation, you need a way to get to work in order to keep the job. When looking into buying your own vehicle, sedans are a good way to go. This is because the vehicle type has a higher safety rating than many others, gets good fuel mileage and has enough seats to start your own carpool group.

 

Take Notes

 

It is a good idea to keep a notebook with you at work during and beyond the training period. This can help you keep track of important information and be a handy guide to look back on when you get stuck. Many call centers will have software designed to help you take notes while on the phone with customers and allow other members of your team to see it and respond in real time. This can help avoid having to pass the call up the pipeline to a manager for questions you do not understand. Taking notes can also help you be more personable because you can make a note of the name of the customer and use it during the call.

 

Keep Work at Work

 

Burnout among customer service personnel can be higher than in other industries and many call centers can see a high turn-around in employees because of this. One of the best ways to keep your stress level low is to leave your work at work. This means not spending your time at home obsessing over a stressful call or talking to your friends on the phone for hours. It also means having a healthy hobby to keep your mind off work and not answering any business emails at home. Being able to leave it all behind and curl up with a good book takes practice, but it can help keep your home from filling up with the stress from work.

 

Understand Customers

 

Understanding customers is about a lot more than speaking the same language. It is important to realize that many of the people who call in to your center are frustrated and just want something fixed. While this is not always something that you can do, when you do get frustrated back at them it can lead to an escalation and a bad call. The key is to be patient and active listener, take notes of key pieces of information such as what solutions the customer has tried and any relevant dates, and ask to transfer the customer to a specialist if you are not able to help.

 

Stay Organized

 

The better organized you are, the better you can help your customers. This means taking your time to understand all of the company policies, the software and hardware you use and the common problems customers face. Keeping your training notes close by and updating them when you learn new information can be a good first step in keeping organized.

 

Working at a call center can be a difficult job with high turn-around rates for employees. This is because you are dealing with customers who will usually only call in when they need help or have a frustrating problem. To help keep yourself focused, organized and patient it is important to know how to keep the stress of the job from following you home, how to take and keep good notes and much more. When you have reliable transportation, good organization and a solid understanding of customers, you can go far.

 

Publish Date: November 1, 2019 12:21 AM


Why You Need to Switch to Online Time Tracking Software

If you have employees to pay, you need a way to keep track of how many hours they've worked. It's just that simple. Whether you're running a small business or a large corporation, timekeeping and payroll is going to be a huge part of what you do. It might even be the bulk of what your human resources department does. From tracking down late invoices to checking compliance to keeping track of paid time off, it's not exactly a small job. Software for time tracking is increasingly common, and a good way to keep track of employee hours and boost their productivity. You might even want to consider switching to an online system.

Convenience

Whatever system you’re currently using, you will likely find that online employee time tracking is more convenient, both for you and for your workers. Imagine that instead of having to contact HR, or log in to your work computer, or punch a physical time card, you can just click a button on your phone. Having one unified system for logging hours, submitting timesheets, and contacting Human Resources is already a huge boom. Putting that system online makes it accessible wherever you are and wherever your employees are, which will be more convenient both for you and for them. 

Accuracy

With automatic reminders that can be sent to your employees wherever they are, you increase the likelihood that they will remember to log their hours, and log those hours accurately. Many online systems include automatic checks for likely errors in timekeeping. If you use a system that allows employees to enter the time they started and the time they stopped, it will be able to log those hours automatically, reducing the likelihood of human error and math mistakes. It also helps employees to stay on tack and can boost productivity across the board. 

Timely Timesheets

Those automatic reminders can also reduce the amount of time your Human Resources department spends reminding employees to send in their hours. People are only human, after all, and it’s all too easy to forget something so small and yet important as submitting your invoice. This is particularly useful if you have a lot of employees who are working remotely. Allowing them to do all their time tracking and inputting in one site accessible from anywhere will reduce the trouble you go through tracking down rogue timesheets and employees that forget to turn in their hours. 

Better Overtime Tracking

When you’re working extra hard on that one project with a deadline coming up, the last thing you want to do is lose track of how much overtime you and your employees have put in. Good online time tracking tools can also automatically detect and calculate overtime for employees. If you automate that process, that’s one more process that won’t take time and energy from your Human Resources team and allow them to do their work more efficiently. 

Compliance

Detecting overtime is just the beginning. You can also look for other issues of compliance, like paid time off and vacation pay. These can be adjusted for whatever state and federal regulations you’re subject to, and adjusted to include different rules for freelancers and part time workers. With automatic checks, you can eliminate the fear of noncompliance issues and keep your company in the clear. 

Ease of Access

Online time tracking is especially important if you have remote employees to manage. As more and more businesses accommodate people working from home or from other states, it can become harder and harder to keep track of everyone’s hours and make sure that your company is compliant with all the necessary regulations. Online time tracking tools can make your job that much easier and allow you to broaden your hiring pool.

In sum, if you're not using time tracking software yet, you should be. If your time tracking software isn't based online, it might be time to make the switch. 

Publish Date: October 30, 2019 8:27 PM


What You Need to Know When Starting a Call-Center Business

There can be many things to think about when starting a small business. So many, that at times it can be hard know what to focus on first. Additionally, getting your small business off the ground can feel stressful when you don't know where to start. However, it doesn't have to. Here are some things to keep at the front of your mind when beginning to build your small business.

Settle on a Business Structure

One of the first things you should do when starting a business is consider what business structure would work best for you. There are typically three choices for small businesses which include a sole proprietorship, a partnership, and a limited liability company, or LLC. It's an important step in protecting your employees and also settle any liability issues. While this step may be overwhelming for some if they are not familiar with these options, or are intimidated by the thought of having to create an LLC, the truth is that it can be possible to seek out help with this decision. If you feel uncertain about which structure may be right for you, there can be many helpful resources online, and you can always seek a consultation with a CPA or an attorney to help guide you in the right direction.

Make a Plan

Another one of the first and often most important steps to starting a business is having a clear plan. While this might seem like a no-brainer, it is not uncommon for some new businesses to run into issues because of insufficient planning. Having clear goals and clear ideas about how to meet them can go a long way toward making the process of starting up of your company smoother. If you know there are employees looking to make this a long term career, you can set it up where they can advance their career. Also, when you plan thoroughly, you may be better able to spot potential issues and avoid them before they ever come up.

Do Research

Along with thorough planning, doing quality research can be important as well. Knowing what it will take to get your business started is important, as is doing research to determine if there is a demand for what your business offers. When planning a new business, it can be important to make sure that what you are selling or providing has a demand, and can offer something that customers are interested in. Doing this kind of research at the beginning of the process can allow you to hone in on how to make your business the most profitable, and prevent you from starting a business that there isn't enough demand for.

Pick a Name

The importance of a name can't be underestimated. Not only does the name of your business tell potential customers and clients who you are, but a good name should tie in well with your branding as well. Another reason that it can be important to make sure you have the right name for your business, is that whatever name you pick, you may have to stick with. Being sure about the name you have chosen can be crucial in part because realizing your name doesn't work out and that you would like to change it later on can often be confusing for customers and clients, and could even result in losing some business. 

The Takeaway

No matter what kind of business you are looking to start, many of the same things are important to consider. Also, while building your business may be exciting, it is often a good idea to take your time in the beginning, making sure that your research and plans are in place. Even though it may feel as if this is slowing you down initially, making sure you get these crucial steps right can lead to less headaches down the road.

So, if you're ever finding the process of starting a business to be stressful, it can be helpful to keep in mind that by taking the process slowly, going step by step, can go a long way toward helping you get your business going. Proper planning, along with research, and a little patience can not only help you avoid costly mistakes, but also help you to make steady progress towards building a strong and successful business for a long time to come.

 

Publish Date: October 30, 2019 2:16 AM


 How To Get Started in Coding

It can sometimes seem as though every job involves electronics and coding these days and getting a job in coding can offer you incredible job security and benefits. So how do you get started? By having the right education, practice, hobbies and tools, you can more easily learn coding and make your way into this career field. Ideally, you would revisit this list of tips every year or so to make sure that you are staying on top of the latest trends and techniques in the field.

 

Education

 

The best foundation you can have for coding is a solid education in math, electronics and programming languages. You can find many online courses either through private colleges or public ones in your area to help you get started. You can also find a list of programming languages and websites online designed to help you learn on your own. No matter where you decide to start learning coding, it is a good idea to research what types of degrees and certifications companies are looking for when hiring computer programmers, website builders and other related fields. This can help you change careers or get started in a new one easier.

 

Practice

 

Once you start learning coding languages, you will want to start practicing them on a daily basis. This does not end once you have your certifications or job because you will want to keep your skills improving. If you do not use the spoken languages you learn you will forget key aspects of them over time, the same holds true for programming language. This practice can involve coding programs for work, finding games online to keep your skills fresh and even building your own code in your free time. The more your practice takes advantage of outside sources such as working with others online for open source software, the more quickly you can learn new tips and tricks as they hit the market.

 

Hobbies

 

Getting into hobbies can help you flex your artistic abilities in a number of different ways, and coding is more reliant on creativity than most people might think. By taking on a coding hobby such as working on open source projects, designing a video game or even teaching computer concepts to children, you can flex your coding knowledge outside of your job and channel that creativity into your current work projects. The right hobbies can also help you relax after a long day of coding, leaving you more refreshed for the next day’s work, so having an enjoyable activity or two outside of programming can also be a big help.

 

Tools

 

To get started with coding you really only need a computer. There are many other tools you may gather over your career such as an additional monitor, but most of the tools that you are likely to use every day include a pen and paper as well as documentation, flow charts and pseudocode. The more practice you get at documenting each step of the software programming process, the easier it will be to determine where problems are and how to fix them. Flow charts help you illustrate what the processes do to data and pseudocode is the code of the program written in plain English. This can help determine how well the processes will work once put into coding language and whether it meets the needs of the client.

 

Programming computer software is a complicated process which can be learned by almost anyone. Whether you are looking for a career after you graduate, want to change industries to understand tech or just want a hobby, learning how to code can get you there. To get started you need the right education in coding languages, which you can get through a certified university if you want a degree or through various online sources if you just want to pick up some skills. Practicing coding languages every day through your work and your hobbies can give you a better grasp of the various tools and techniques used.

 

Publish Date: October 25, 2019 9:56 PM


Productivity in the Workplace

Tips To Increasing Staff Productivity

As a business owner, you are continually looking for ways to get your employees churning out more work. The more they produce, the more money the company makes. What can you do when motivation seems to be at an all-time low? While some of this is due to normal fluctuations in the business, you still believe the entire workforce can do better. Scroll through some of these tips to give your staff a kick in the right direction when work production starts to slide downhill.

Help Employees Set Personal Growth Goals

Some of the most successful businesses are also some of the most enabling. Companies that routinely check in with employees through face-to-face reviews and goal-setting sessions seem to see the least turnover and the most production. While no two employees are the same, most want to achieve something within a company. Whether that is a job in management or a position in another department, there are always goals to reach. Taking the time to sit with staff to create a plan for attaining those goals can work wonders for morale and productivity.

Listen To What Employees Have To Say

To have a successful business, you have to take customer feedback into account and make improvements where relevant. The same holds for employee feedback. Whether you utilize performance management software or anonymous surveys and ballots, ask employees about what the like about the workplace and what they would improve. Once you gather this data, prepare a plan to undertake some of the changes suggested. Listening to reasonable suggestions of your workforce will gain some confidence in your leadership and the company as a whole. Employees who feel seen and heard will work harder.

Incentivize and Energize

Employees love it when management rewards them for doing something extra. Design a program that incentivizes employees to perform more. Don't make the goal too lofty, or you will be met with discouragement. While you can certainly make the endgame extreme, you should have benchmarks along the way that, when met, get rewarded. Make the rewards big enough to grab people's interest. Some ideas include:

  • Free lunches or dinners at lavish restaurants
  • Spa services
  • Golf outing
  • Cash bonuses
  • Gift card trees

You can even create a raffle or lottery system for each month. Do so by entering everyone's name who met any benchmark into a drawing for a more lavish gift. This gives employees twice the motivation every month to meet or exceed goals. Programs like this tend to energize the staff.

Meet Often for Feedback

Along with reviews and goal-setting, employees like to get feedback on the kind of job they're doing. Positive or negative, people want to know where they stand in the eyes of their boss. After a project is complete, it's a good idea to sit down with team members to go over what worked and what needed improvement. Keeping all comments upbeat, even the negative ones, will come across a lot better than using a tough tone. Create a mentoring program and pair seasoned employees and newbies to help with guidance and questions.

Gender and Productivity

In the battle of the sexes, which comes out ahead in terms of completing the most work? While the results are often close, women come out with a slight advantage, producing more work than their male counterparts. Data from the Department of Labor suggests that men work more hours, but other studies indicate that this is misleading. While men may work more hours, women complete almost 10% more work than men in their same positions. While these figures can't necessarily be checked, you may want to take a look at the differences in productivity between the sexes in your company to see if this checks out.

Happiness and confidence will make workers want to go above and beyond. Boosting productivity in your company may come down to communication and empowerment. Creating a positive workplace involves management who want to help staff reach goals and rewards them for a job well done. This practice will help make employees strive to reach the next level of productivity.

Publish Date: October 25, 2019 9:09 PM

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