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Finnegan Pierson - Blog Page 2

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4 Ways Meditation and a Healthy Lifestyle Are Beneficial to Full-Time Employees

You know a healthy diet and exercise regime leads to a longer life. That isn't always easy to follow, however, in a world of fast-food and high stress. Along with diet and exercise, meditation plays a crucial role in aiding to your overall health. Discover four ways that being healthy can significantly benefit and improve your life.


1. Lowers Blood Pressure

Your heart is responsible for pumping blood to every other part of the body. Blood delivers the vital elements your body needs for survival, such as white blood cells and oxygen. Blood pressure is a measure used to check the efficiency of the heart. The two numbers generated tell health professionals whether your heart is under duress. High blood pressure indicates the heart is pushing blood against the arterial walls too forcefully. High blood pressure can eventually cause significant strain on the heart, causing arteries to narrow and things to develop, such as:


  • Heart attack
  • Stroke
  • Fast or irregular heartbeat


Taking care of the heart should be at the top of your list when it comes to self-care. A balanced diet that includes plenty of lean protein, healthy oils and lower sugar can help keep your heart in shape. Meditation helps decrease blood pressure as well. The relaxation generated by meditation helps control nerve impulses from firing too quickly. Since the nervous system sends messages to and from the heart and brain, slowing them down may slow down the beating of the heart and, thus, blood pressure.


2. Reduces Stress and Anxiety

Anxiety is a mental condition that may have a dramatic impact on your life. One of the biggest side effects of anxious thoughts is an increase in respiration. When you breathe quicker, your heart pumps faster. Do you often feel like your heart is pumping out of your chest? Stress can generate the same physiological result in the body. A meditation practice may help you regain control of your breathing and lower your heart rate in times of high stress or anxiety. The attention to breath reduces the heart rate dramatically. A great benefit to using meditation to control your stress and anxiety is you can do it anywhere and at any time. Some people may find that meditation, in combination with physical activity, such as running or yoga, may further alleviate stress. If you regularly exercise, remember to stay hydrated and use protein powder to assist muscles in repair.


3. Improves Focus and Concentration

The health of the body plays a significant role in how well your mind can function. Focus and concentration are generally better in individuals who eat a balanced diet and partake in moderate exercise. The reason for this is due in large part to the release of natural chemicals in the body soon after physical activity is complete. Endorphins are considered the feel-good hormones of the body. They soak into the brain, giving you a natural high. Your mind is better able to concentrate when in this euphoric state. The alternative is a depressive state, something that works against your focus and ability to remain on-task for more considerable amounts of time. A diet rich in fish oil and other healthy vitamins and minerals only enhances the brain's function.


4. Aids in Better Sleep

While you sleep, your brain works hard to restore the body. If you wake up feeling sluggish, it means the brain didn't get to do its job correctly. Too many times, you may find that you are going to bed later and later, but waking earlier. Meditation before bed can help calm the body and ready it for a restful night's sleep. The food you eat can also affect the way you sleep. Diets high in fat and sugar may lead to painful stomach issuesthat leave you restless. Too much caffeine before bed may make it impossible for your brain to shut down when it needs to.



If you are looking to make a change to your lifestyle, start with improving your diet, moving more and starting a regular meditation practice. The keys to a longer, happier and healthier life involve an effective brain-body balance.


Publish Date: July 21, 2020 4:32 AM

How to Save Money On Your Work Commute

Getting to and from work each day costs money. There's no way around that unless you are able to work from home. But, you don't have to spend a good chunk of your hard-earned money on travel expenses if you're smart about it. There are several ways that you can reduce the costs of your daily commute. 

Keep Your Car In Good Shape

Many people travel to and from work in their personal vehicles. Perhaps you live in an area that doesn't offer public transportation, or maybe you have obligations to your family or other commitments that don't fit the schedules of others so you have no other option. Whatever your reasoning, there are still ways that you can lower the costs of operating your car each day so you can cut some travel expenses.

A good tip is to keep your vehicle in the best shape possible. Conduct regular maintenance checks and get it inspected by a professional when needed. Don't ignore any unusual sounds or behaviors. They may be nothing, but if left untreated, a simple fix could develop into a larger, and more costly, problem.

If possible, update your car for a new model every few years. An old or run down vehicle is usually harder on gas, meaning you don't get as many miles to the gallon and end up purchasing more. They also require frequent and costly repairs to keep running. 

You also need to remember to keep your car insured at all times. Driving without car insurance can lead to fines and costly payouts if you are responsible for any accidents. Car insurance is easy to obtain, and you can get the best insurance quotes online for added convenience.

Use Public Transport

If you live in a city or a populated area, then you may want to look into the option of taking public transport to work. Subways and buses are usually low cost and offer a long-term pass to frequent customers at a discount to save you some money. They run on a schedule so you can plan out which ones you need to take in advance. This also simplifies your routine a bit since you just have to get yourself ready and catch a ride, giving you some time during your commute to relax and mentally prepare yourself for the day ahead.

Public transportation also has the added benefit of keeping some cars off the road, which can help to lower levels of pollution. It's an option that helps the environment as well as your wallet.


Carpooling is another popular money-saving option. A lot of people carpool when they are traveling from the same general area. Ask around your office or nearby buildings and see if there are any friends or neighbors that you live near that you could start a carpooling group with. Even those who live a short distance away can benefit from a carpool if you choose a central meeting area.

A carpool will also take some of the pressure of driving off of you since the task is alternated between each member. This lowers the amount of wear and tear to your vehicle too. It can even be a good way to make new friends or to build acquaintances into stronger relationships.

Walk or Bike to Work

If you live close enough to your place of work, then you may want to walk or bike there. This is even something that you can do on occasion when the weather is nice to let you get some exercise and fresh air. 

Skipping the car even a few days a week can make a difference in your monthly travel bills. 

Consider one, or more, of these options to save yourself some money. Any of them could be a simple solution to a common problem. No matter where you live, and what your work commute looks like, there's bound to be a money-saving resolution that works for you.

Publish Date: July 16, 2020 9:50 PM

The Legality Behind Contract Business

Contract businesses have been in existence for centuries. Companies rely on individuals and other businesses for goods or services through contracts. You can put it in writing, or you can have a handshake deal, otherwise known as a verbal agreement. A written agreement is good in contract businesses because it gives deals legitimacy. A contract offers both parties several benefits.


First, the parties can make decisions based on contract terms and value. For example, a person who has a contract to deliver X amount of product Y can contract company Z to deliver W quantities for the raw materials of product Y.


Second, the parties can subcontract a part of the agreed products or services. For example, a person with a contract to deliver X quantities of fresh farm products can contract farmers to deliver the same.


The nature of contracts is such that, if the parties do not keep their end of the bargain, they can cause serious problems to the other party.


What Constitutes A Contract?


  • Terms
  • Parties
  • Mutual consent


The most important part of a contract is the terms section. It stipulates the nature of the engagement. A typical contract business engagement should have a simple, but elaborate terms section. In this section, you agree on the duration of the contract; the objects of the deal; details of the work, service, or good; compensation; and any other item that you wish to include.


A contract must have at least two parties. A typical swimming pool contractors Las Vegas would be between the swimming pool construction company and the prospective owner.


Agreeing to work together or for each other is imperative for a contract. It is referred to as mutual consent. A deal is not complete if any of the parties is not happily signing it.


What to Avoid In a Contract

One party can attempt to exploit the other party through a contract. There are laws governing contracts to avoid exploitation of one party. The laws differ from one state to the other, but the overriding principles of a good agreement are universal. They include:


Undue influence or duress— all parties must be in a position to enter or decline the invitation to enter into a contract. If a party feels obligated to enter into one, then the contract is invalid.


Misrepresentation — the person or business must not fraudulently represent himself or herself. For example, a junior company employee may not enter into a contract on behalf of the firm unless he or she has authorization. The parties must also be legal—properly registered and permitted to make binding decisions. You cannot have a contract with a minor.


Impossibility — a contract must be realistic. It must have a clear set of goals and objectives. At the very least, the agreement should have measurable deliverables that can be delivered within doable timelines.


Unconscionability — the parties must find a balance between their strengths and expectation. A contract should not be a humiliation endeavor in which the parties have nothing in common safe from the exploitation of the lesser parties.


Making mistakes — some errors of judgment can make a contract null and void. For example, if the parties stand to be worse off after the completion of the contract, then the contract is best terminated.


How to Enforce Contracts

A contract should run smoothly, if there are challenges, the parties have two options, to amicably work out the issues or seek a court process.


Legal Redress


In case of a breach of contract, litigation can help. The aggrieved parties can seek:


  • Punitive damages
  • Restitution
  • Compensation or
  • Cancellation


Alternative Dispute Resolution (ADR)

Contracts develop issues all the time. Common issues include delays, damages during freight, and environmental concerns. Parties can resolve unintentional breaches of a contract without engaging a third party. Official ADR can be instituted if the parties deem it necessary.



Contracts are inevitable for small businesses. Some of the services cannot be delivered in-house. You have to outsource some of the functions such as auditing. Whatever you are doing, having a legally binding contract is good. Ensure that you have clear terms.

Publish Date: July 16, 2020 2:54 AM

How To Help Your Small Business Turn a Profit Early

Starting your own small business is far from an easy goal. Even though you might have spent a good amount of time researching your industry and working through your business plan, there are countless obstacles you will need to face at every step of your journey. One of the more difficult realities to reconcile with is that your company might not turn a profit for a bit. This is not a hard-and-fast rule, of course, but seeing financial gain within the first year is not the norm for most. Still, it is possible to put the odds in your favor.

A rare few companies see a profit early while a majority of others do not. To see the best results from your attempts, take time to look over these tips. 

Your Profit Is Based Around Your Investment

The first thing to understand is that your specific experience with your business will be based around a few key factors. For one, the industry your company operates within is going to have a big impact on profitability. To get your business off the ground, you likely needed to invest a certain amount of money. Whether these funds came out of your own pocket, from loans, or from other investments, it cost you a specific amount of cash to get to this point. If you didn’t have to put much money forward at first, seeing a profit is not difficult.

Unfortunately, beginning a business in most industries is far from inexpensive. This means you won’t start seeing a profit in a literal sense until you’ve made back all of the investment funds and debts associated with your launch. This can be the biggest hurdle for many, but it is not a lost cause. By following the right practices, you can make a difference in how your business handles the first year and beyond.

Begin To Budget Your Best

Budgeting is going to be one of your biggest lifesavers when it comes to turning a profit. While it is one of the essential steps to start a business, many business owners falter when it comes to working out the budget.  Whether you’ve come up with a tight budget by this point or not, it is a good idea to sit down with whatever existing process you have and see how it can be improved upon. Look over areas where you are spending more than necessary or potential spots where you can increase costs to consumers.  

The more you play around with your budget, the better you will become at paying back the debt you accrued to start your business, whether it is an online business or a small business. Since the exact amount borrowed or invested will vary for each person, you’ll want to create a personal timeline of how long it will take for you to break even with your debts based on the current rate at which you pay. Though the timeframe is likely to be longer than a year, this is where you can start making further adjustments to increase your repayment in an affordable way.

Embrace Failure and Take Chances

Turning a profit early is an admirable goal, but it can also prevent you from seeing the success you truly desire. If you are worried about paying back loans so that you can start seeing a profit, you will be reserved when it comes to spending money on interesting opportunities for the future of your business. Successful entrepreneurs and philanthropists are able to achieve greatness because they know when to invest funds. For newer and younger business owners, there is a fear of failure that comes along with every financial decision.

Risks are a part of business. The trick is figuring out which risks will net you the biggest gains without causing severe losses. When you begin to embrace failure, you start to take bigger and more exciting chances. The more you try with your company, the more likely it is that one of your risks will work in your favor in a fantastic way. Work on ways to turn a profit if possible, but remember that you will definitely need to play with your finances to yield the most impressive return.

Improve as You Go

A business is not perfect the moment it opens to the public. In fact, a vast majority of successful companies took many years and endured endless changes in order to achieve significant status. The biggest mistake you can make in your early years of owning a business is remaining too fixed to your plan or vision. You’re going to hit plenty of bumps and you will need to meet each with new and innovative solutions. Make improvements to your strategy and CRM as you go and find what methods actually make sense for your establishment.

When it comes to seeing a profit off of your small business in the first year, there are a few key decisions you can make to get the best results from your efforts. Give yourself time to weigh out your options and go with a decision that works best for your goals.

Publish Date: July 13, 2020 9:14 PM

How Great Businessmen Manage And Grow Their Companies

Knowing secrets and strategies on how to grow your business is a worthy investment and also necessary for the survival of your business and its overall financial health. So, what is the best way to manage your business, and how do you drive it beyond the basic level? That is where this article comes in. Here you are going to learn various working strategies to help you manage and grow your business.

Be Organized

One characteristic of successful business is organization. Being organized will help you complete duties and ensure everything is done. The best way to get organized is by creating a to-do list of things you should do every day. Once you complete each task, check it off the list. This list will make sure you do not forget anything that you are supposed to do to ensure your business survival. There are many programs and CRM apps that can help you stay organized. 

Set Short, Medium, and Long-term Goals

When creating a plan for your business, it is essential to create a lot of short-term and long-term goals. But do you have medium-term goals? A full career plan must have these three stages of business goals.

Create a Sales Funnel

Building a sales funnel is one way to grow your business. If you do not have a sales funnel, then you are making a huge mistake. With a sales funnel, you can automate your business. It fosters quick growth. Remember, there are a couple of front-end work to consider. But as soon as you are done with these processes, it is smooth sailing henceforth.

You need to keenly and thoroughly conceptualize each sales funnel you create. Firstly, consider various funnels. It may be a high-ticket coaching or a free-plus-shipping discount funnel, and it is vital to create an automated selling machine to scale your business higher.

The Quality of Customer Service is Essential

The American Express, in a recent survey report, said about 78% of consumers cancel or refuse to make an intended purchase because of poor customer service. Various studies have also indicated that positive customer experiences are essential.

It is easier to sell to loyal customers, but ensure quality customer service is your number one priority. Analyze your existing customer service and make adjustments to make sure your business provides superior customer support than your competition. Answer queries faster, address complaints with viable solutions, and be readily accessible.

Increase Your Marketing Efforts

Without marketing, your sales effort will be futile. However, you do not have to spend a lot to promote your business. Several affordable methods of marketing are available for your business; they include:

  • Market your business through your invoice
  • Create and use a promotion kit
  • Join business forums and other organizations
  • Cold calling works
  • Use Social Media and Email Marketing

Penetrate a Niche Market

A niche market is a small, defined group of customers that a business can target. A niche target is like a subcategory of the broader market, but these groups of customers don’t have their needs met. So, your job is to focus on these unmet needs. For example, in a nursery, you can concentrate on roses or, if it’s a home design business, focus on roofing services.

Improve Your Product or Service

When selling products or services, you need to discover and promote new uses for them. This is an innovative way to attract potential customers. Being creative will help you find out new ways your business can help your customers.

Work With the Right Team

This point cannot be emphasized further. Working with the right team, people who are smart, innovative, skilled, and experienced is essential for the growth of your business. It will be your employees and you, not just your business strategy, and products or sell that will make your company grow.

So, you must hire only the best professionals so that they can successfully manage their departments. It will give enough time to concentrate on the overall business strategy. Do not focus on your new hires alone, and you also need to assess your current employees and managers. Is your manager able to manage a team of thirty people, when they are used to handling fifteen? In addition, you must assure your existing members when adding new members.

Publish Date: July 6, 2020 8:21 PM

How To Take Your Business To the Next Level

Running a business can be an exciting experience full of opportunities for learning and growth, both personal and professional. That doesn't mean, though that it isn't without its share of stress or difficulties. This can be especially true if you're looking for ways to help your business grow and expand, and to help take it to the next level. While growing a successful business may feel challenging at times, the good news is that there can be many ways to help ensure success. Here are some things to try if you're looking to advance your business and take it to the next level of growth. 

Research and Plan Your Business Carefully

Whether you've just hatched an idea for a business, or have already started it and have been running it for a while already, it can be a good idea to do some planning for your business. One of the best ways to do this is to do plenty of research, on a wide variety of things. Not only should you do research on the market for the product or service you plan to offer, but you should also spend some time researching your competition, as well as who your customer is. Many new businesses waste time and resources on marketing to the wrong customer, so taking time to understand who your customer is and what they want can be highly beneficial. After you've done your research, the next step is to start making a business plan. Having a plan can be a good way to help provide yourself with guidance, and can aid you in making the right business decisions for you. Not only should you come up with a plan for yourself, but writing out a formal business plan at this time can be helpful as well, since many lenders will require a formal business plan to help them in their deliberations about offering you a loan. 

Give Your Employees Educational Opportunities

While some may want to hire the best possible candidates, sometimes it can make more sense to help your current employees become the best possible candidates. One way to do this is to offer your workers opportunities to further their education. When you do this, you can not only show your employees that they are valuable to you, which can help boost morale, but you can also help ensure that your business has the qualified workforce it needs to be successful. Additionally, there can be many options for doing this, whether you help them get an mba at USC or develop in-house forms of training and education programs for them. 

Stay Organized and Delegate 

Another place where many businesses struggle, especially small ones or new ones, is in staying organized and delegating tasks. Organization is important, no matter what your business size, and poor organization can lead to it taking longer for employees to complete tasks which means lowered productivity. Because of this, striving to keep all spaces tidy and organized can not only mean higher levels of productivity, but as a result higher profit margins, too. Additionally, for many small business owners, there is a drive to stay on top of everything at all times. While some may feel like they are more in control this way, it can end up being detrimental. This is because when you're constantly focusing on small day-to-day tasks, your energy is being pulled away from focusing on more weighty issues, like the big picture. By keeping your personal schedule streamlined and delegating smaller tasks, you can focus on what's important and make better decisions for your business. 

Take Advantage of New Forms of Technology

Along with staying organized and delegating, trying out new forms of technology where possible can be a great way to streamline many business functions, and help ensure that tasks are not only done quickly, but more accurately as well. The kind of technology you should use can vary greatly, depending on how big your business is and what exactly your business does. Helpful tools can range from things like accounting software, to AI customer service assistants. 

Take Time To Connect With Employees

There is a lot more to a business than the work that gets done there. Your employees have a lot to do with the overall success of your business, so taking time away from daily tasks occasionally and finding ways to let them know that they're important to you can be vital for developing strong relationships with them, and boosting morale. Connecting with employees can take many forms, from simply taking a moment to talk to them from time to time, to having celebrations on birthdays or when important company goals are met. Besides celebrating good moments, it can also be beneficial to make sure that you listen to your employees when they are struggling, or have an issue. By listening to what they have to say, and taking them seriously, you can help show your employees that they matter to you, and in turn have more happy, loyal, and productive employees. 

Maintain a Professional Appearance

After you've planned out your business, and are in the stages of finally opening up, it can be important to take the appearance of your business into consideration. The first impression that clients and customers get of your business will often be a lasting one, so making a good one can have a major impact on your business. By doing things like seeking out lawn cutting services and keeping the interior of your business tidy, you can help to instill confidence in your customers. A place of business that looks dirty or unkempt may lead potential customers to think that you are disorganized or unprofessional in other areas as well, and may lead them to do their business elsewhere.

Prioritize Great Customer Service

Along with looking after your employees, it's also important to take care of your customers, too. Without customers and clients, you likely wouldn't be able to have a business at all. One of the best ways that you can show customers that they are valued is by providing excellent customer service, especially when they are experiencing a service issue. By being there for your customers, you can help ensure that they will be more loyal, and spread good word of mouth for you, as well. 

The Bottom Line

Running a business can be an exciting experience, but it can also come along with a lot of challenges, too, especially when you are trying to grow your business and take it to the next level of success. While this may feel overwhelming at times, the reality is that there are many straightforward ways that you can help your business grow effectively, from doing your research and offering your employees new opportunities to using new forms of technology and looking after your customers.

Publish Date: July 1, 2020 9:01 PM

Reasons To Send Your Employees Back To School

You are constantly looking for ways to improve your business, whether it is by reaching new customers or improving the way things work within your company. While some options might be obvious to you, some ideas, such as sending your staff to classes to improve their education, can have long term benefits for both them and you. Here are a few reasons that you should help them get back into school.

Help Them Be More Productive

When you encourage your employees to seek out additional education opportunities, they will learn new skills that can help them with the job then have now or with a future promotion within your company. They will be able to take on more responsibility that equates with the new knowledge that they have. And if they get the chance to advance within your corporation, you will feel comfortable giving the position to someone who is familiar with your company dynamic instead of an outside hire who will be unfamiliar with the way things work. 

Make Them Feel Better About Themselves

Having additional degrees can boost an employee's self-esteem, especially when they realize what that education will mean to an employer. A student who has just completed their law degree through an online llm program is aware of the value they have for the business they work for. Knowing that they can contribute more towards their job and that you are grateful for their contribution to your corporation will increase their self-esteem and lead them to devote many years to you. In addition, they will be grateful that you took the chance and helped them make themselves better. 

They Want To Stay

There is the fear when you send employees to classes that they will use their new knowledge to find a job somewhere else. However, they will see the faith that you have in them and what they can do. This will make them want to stay and work for you. They will feel that you invested in them and their lives. They will, in turn, want to invest in your business by putting the education that you helped them achieve back into the company that supported them. They will see chances to advance within your company and take advantage of them.

How You Can Help Your Employees

The simplest way that you can urge your employees to seek out more learning is to set up a continuing education fund to help them pay for it. Depending what your spending budget is, you can offer to pay a portion or all of it once the semester is completed. Contact online schools in your area and talk with the admissions program to get their assistance in enrolling your interested employees. They may be able to meet with your staff and explain how they can help each of them get into class. Be flexible with scheduling so each member of your company can be in attendance at school and study afterwards with little stress. If an employee is interested in moving up in your company, sit down with them and clearly define what each position entails. Look at their experience and then suggest what courses they should enroll in to achieve that promotion in the future. 

Start Your Own Courses

If you or someone within your company is qualified to teach in an educational system, consider setting up your own set of classes for your employees to attend. One example of this would be if the instructor was knowledgeable in computer science and had the authority to certify students in certain types of computer programming. This also works if your company has specific levels of training within it that pertains to the operation of the organization. A staff member could elevate themselves within the company by taking these courses, giving each person in the corporation the same chance to hold a management position if they put in the time in the classroom. Retaining quality employees can be a challenge for any business, especially if your market has several openings. Investing in the education for your employees demonstrates to them that you believe in what they can do. This loyalty will boost their self-esteem, give them more opportunities for advancement within your business, and keep them working for you for years to come.

Publish Date: June 30, 2020 7:58 PM

How To Decide Which Marketing Techniques To Use

Learning how to market your business is arguably the single most important lesson for any business owner. After all, if customers aren’t coming to you and buying things, you don’t have much of a business at all. After following all the steps to start a business, you need to focus on keeping it growing. However, there are so many different strategies and techniques. None of them work perfectly for every brand. So, how do you choose the right techniques for your business?

Identify Your Goals

The starting point of planning any strategy should be setting your goals. What behaviors do you hope to achieve with your campaign? Do you want to get more people in your store? Do you want to convert sales directly online? Do you want to build a loyal customer base? Try to think beyond just increasing your sales. Think about how you will increase your sales.

Also, it is helpful to write effective goals. For example, you could use the SMART approach to goal setting.

Research Your Audience

You probably already have an intuitive sense of your audience. However, it is a good idea to do some research. Consider talking with existing customers or requesting reviews. Another option is to send out a survey to potential customers.

Gathering insight into your audience will help you to make better-informed decisions about your marketing. The purpose of your campaigns is to attract the attention of your would-be customers. If you don’t understand them, you won’t have much success.

Set a Budget

As you start moving towards making a real plan for your marketing techniques, it is a good idea to think about your budget. In many cases, it is helpful to look at your expectations in terms of cost per sale. This can make your marketing budget seem a little more grounded and less scary.

Although it is good to run a lean business, don’t be afraid to invest in marketing. Again, you won’t get anywhere is you aren’t bringing in customers.

Examine Your Competitors

Look at the marketing efforts of some of your competitors. How are they reaching their audiences? Are they doing anything that you currently aren’t?

Competitive analysis can be an excellent source of insight into marketing techniques that could work for you. Of course, you don’t want to directly copy your competitors. However, you can use their efforts as a benchmark and a guideline for your own.

Run Some Tests

Before you commit to any plan, run some tests on your possible techniques. For example, put a small budget into a paid ad campaign or SEO a single page. Running a few simple tests to validate your ideas will help you to make a more informed decision about your overall marketing strategy.

This is also a great chance to collect data. You can use tools such as an optimizer algorithm to determine which combination of techniques will yield the best results. Data-driven marketing campaigns are consistently more successful.

Create a Plan

Once you have analyzed your options and run some tests, you can begin creating a more formal strategy. Of course, you don’t want to be overly rigid. However, you should plan to expand on the ideas that are working. Think through the budget you determined earlier and how you intend to apply it.

In many cases, it is beneficial to focus on a few areas that you can achieve the best results with. Don’t try to spread your budget out too much. If you can master a few techniques, you can always expand later.

Evaluate and Improve

As you put your plan into action, continue to collect data and analyze it. Consider setting up a scorecard that will help you evaluate each technique. This will give you the tools you need to focus on the right techniques for your brand.

Get Started

Learn more about some of the techniques you could use and how you can evaluate them. The more you understand this subject, the stronger your business performance will be.

Publish Date: June 29, 2020 7:35 PM

Making Your Company Green

These days, solar energy is becoming more and more popular. People are more likely to use the advantages of solar technology everywhere in the world because the boards provide more efficient and less expensive energy. Are you considering getting solar energy for your business? Solar energy is used in many homes, as well as in commercial buildings.

Installing Solar

Are you thinking of installing solar panels in the near future? If you are a business owner, installing solar may seem like a risky step in a complex, unsure market. Though some Fortune 500 companies are moving into solar energy, it may seem impossible for your organization. Perhaps you are more likely to invest more in the environment through financial strategy decisions.

Costs Saved With Solar For Your Business

How much does solar save? The cost of setting up a residential solar system depends on the area you live in and the peak daylight sunshine in that area. The size of the system and current household energy consumption patterns also influence the installation cost of solar panels and long-term energy savings. Please contact your solar panel installer to see how much energy the solar panel generates. 

There is no contest between solar energy vs. fossil fuels- solar energy wins out in terms of efficiency and the environment. Plus, solar energy savings can be significant.

First, there is a tax credit deducting 30% of the total cost of installing photovoltaic power systems. It is suitable for residential and commercial solar installations, and there is no upper limit on its value. This makes a good incentive to buy solar panels for your business. 

According to EnergySage market data, the average owner of a commercial real estate in the United States can reduce the total energy cost by 75% and replace it with solar energy. According to the report, the average commercial real estate owner provided electricity for $ 1950 a month before commissioning solar energy. After installing the solar energy system, they received about $ 500. The company was founded because the commercial solar panel installation market is slowly growing compared to the residential and large scale public works market. Between 2011 and 2014, the housing solar panel installation market has more than tripled and the large utility market has more than doubled. At the same time, the commercial market grew only 25%. According to Bunan Birsic, co-founder and chief executive of Wunder, this is because the commercial market is inadequate in terms of financing options. There are several ways to incorporate sun panels on existing commercial facilities and parking. Blue Oak Energy successfully launched commercial sun shields at large corporate camps like Google and Fortinet. 

Under the Venetian hotel project, Blue Oak engineers have built a steel balcony roof on the roof of Las Vegas, creating additional sun loungers and shading the area. Rooftop solar energy is the fastest growing renewable energy field in the United States. Since the introduction of ITC in 2006, residential and commercial photovoltaic power generation facilities have grown more than 1600%. The average annual growth rate is 76%. The outlook of the solar cell industry is very good, so it is time to close these useless and expensive tax deductions. Commercial and industrial owners have the ability to install solar power on the roof of a business entity or organization, or on a land-based system in commercial and industrial camps. Many corporations have large production facilities with flat roofs, and the installation of solar panels in this way can be a cleaner and cheaper energy source. Installation of a commercial solar system can be useful for your business, which is important in reducing the cost savings of service charges. If you expect to install the system, find a solar energy supplier. 

One of the best reasons to install a commercial or industrial solar panel system is economics. Use solar energy at factories and small and medium enterprises to offset some or all of the electricity consumption, starting from the first day, to reduce electricity bills. When a company reuses upfront investment, it can generate free electricity from its panel system after many years. When the power demand of your business is very high and the utility cost gradually disappears from the profit, you may want to consider commercial photovoltaic equipment. Today, conversion to solar energy is easier and cheaper than a few years ago. 


Publish Date: June 26, 2020 10:21 PM

How To Get the Most Out of Your SEO

There can be a lot that goes into growing a successful business, and finding ways to market effectively can be an important part of doing just that. While working out marketing strategies can be exciting for some, for others it may feel challenging and difficult, especially if you're not seeing the results you want from your SEO. That doesn't mean, though, that you necessarily need to feel discouraged. If you feel like you could be getting more out of your SEO, here are some things to try. 

Focus on Quality Content

One of the main issues that prevents SEO from being as effective as it could be is that the content is simply not at the level it needs to be at. Maybe you need to ask yourself some questions like what is ssl or it could be that your content isn't long enough, or that it isn't informative enough. Beyond that, some tend to write their posts with search engines in mind, and therefore end up writing awkward articles full of keywords that aren't appealing or helpful to readers. By taking time to focus on making your content as high quality and interesting as possible, you can help ensure that readers will be more engaged and interested in what you have to say, and in your business, too. 

Revamp Old Content

Along with making sure you put out quality content, it can be a good idea to go back through old content and make sure that it meets your standards. What some may not realize is that even if their newer content ranks well, if they have old content that doesn't, it could drag down their website, overall. By going through old posts and editing them, or completely overhauling them when necessary, you can help make sure that all of your posts are strong, and raise your ranking. 

Link With Other Relevant Sites

Another way to get more out of your SEO is to link your site to other relevant sites. While it may seem counterintuitive to link to other sites, especially those of your competitors, it can actually give you a boost. This is because the more that you can link your site with other reputable, trustworthy sites that create quality content, the more that your site may be associated with them, and the better it can make your site look in return. 

Make Videos

For those that focus on writing posts, trying other mediums, like video, can be a great way to take advantage of untapped potential. Increasingly, those searching for information online are looking for it in video form, often because it may be quicker or easier to watch a quick video about something, rather than read an entire article about it. Not only are videos popular now, but some research suggests that they will continue to become more popular in the future, too. When it comes to videos, it can be important not to make them just to make them, but to create video content that is engaging and interesting, just like you would with a written post. 

Aim for Easy Engagement

To make sure that you're making the best content possible, you should make sure that your articles are engaging. This can be accomplished in a few different ways, like breaking large chunks of information into smaller paragraphs, as well as including photos to go with the writing, and by including other relevant links along with your content. The easier you can make your content to absorb, the more likely your readers will be to engage with it, and to return to your site for information. 

The Final Word

There can be a lot to think about when it comes to running a successful business, and how to market effectively is often one of them. However, if you're not getting as much out of your SEO as you think you should be, coming up with effective marketing strategies may feel like a stressful task. That doesn't mean, though, that you necessarily need to feel concerned, by doing things like putting extra effort into making engaging content and linking to other sites, you can give your SEO the boost it needs.

Publish Date: June 25, 2020 6:50 PM

How to Develop Skills for a Call Center Career


In order to excel in any profession, one needs to have the right skills for the job. Therefore, whether you run a business or simply work for one, the only foolproof way to succeed where others fail is to hone your skills to a razor’s edge. This is doubly true when the profession in question is social in nature. Here are some examples of skills that will help you succeed in a call center business and how to achieve them.

Reading Skills

Second only to speaking, reading is a fundamental part of working in a call center. While you need to speak to potential customers over the phone, you’ll also need to be reading from a script. Therefore, it is essential that you have the ability to not only read, but also comprehend the material in order to speak it clearly and convey it effectively. One sure fire way to achieve the necessary reading skills is to pursue an online masters in reading and literacy. The program that corresponds to such a degree will prepare you for reading dense and complex material, as well as simply reading more efficiently. This means that quickly internalizing technical information and conveying it to others will be much easier. Having a degree is also a great first step for any profession, even in many cases in which the degree doesn’t correspond to the job for which you are applying.

Speaking Skills

As mentioned above, there’s really only one skill more important to a call center job than speaking. Not only is speaking a more crucial part of the call center profession, but it is also a difficult skill for many to grasp. Public speaking is frequently cited as the greatest fear for many, and that means it can be like pulling teeth to start training yourself for this valuable skill. Schools of all kinds typically provide some mandatory public speaking requirements, but it is recommended that you take courses dedicated to the craft of speaking publicly in order to develop this skill to a professional degree. Debate and public speaking courses are available in high school and college, and these courses will commit you to hone this craft at length, all while giving you important tips with which to increase your confidence and skill level, as well as some writing and logical skills.

Social Skills

While similar in nature to speaking skills, social skills are both more broad and more esoteric. While many people have a natural gift for social situations, many struggle in this department, and that shares a root cause with the fear of public speaking: lack of confidence. The most common recommendation for improving social skills is simply to socialize. Most humans have innate abilities that concern fitting in with others and responding to even minute microexpressions in order to intuit the mood of other people, but like any skill, it requires practice. However, there is another side to social skills that is a little more cognitive in nature, and actively thinking about your demeanor is just as important as intuition. While many situations require you to read the room in order to decide what is or isn’t appropriate, certain topics are generally considered taboo; these topics should be avoided. However, the reigns can be loosened quite a bit for comedians, for example, or other individuals who seek to use controversial material in order to make a greater point. In either case, one needs to know based on context how to act and what to say. Part of what this means in any professional environment is to always maintain a healthy distance. You should never get angry with customers, even when they’re angry with you.


Like any other profession, there is a certain set of skills one needs in order to excel while working in a call center. Likewise, this set of skills is no different than any other in terms of how to obtain it. An adequate education and ample practice are the fundamentals of building any and all skills. Using this guide, you’ll be able to hone your abilities for a call center job, as well as many other socially focused careers.

Publish Date: June 19, 2020 2:23 AM

Every Day Uses for Essential Oils

Essential oils have been used in cultures all over the world for thousands of years. In addition to providing a pleasing aroma, they also provide a wide array of medicinal benefits. Even adding just a couple of drops to a common household cleaner can result in feeling a sudden burst of energy. You can also add some to a body lotion to help with pain relief. If you’re interested in starting to use essential oils in your daily routine, here are a few ideas.

Essential Oil Diffuser

Oil diffusers can now be found in households all over the world. Most people enjoy having their house smell good, but not everyone enjoys artificial scents from aerosol sprays or plug-in devices. In fact, many people have allergies to synthetic scents. Scented candles are a healthy option, but some people don’t feel comfortable having active flames in the house (especially if there are small children around). Burning scented candles can also get expensive if you do it often enough. Oil diffusers, on the other hand, don’t pose any safety risks. They’re also much more cost effective than candles, and you can change the scent with each use so they’re very versatile. You can choose citrus or eucalyptus in the morning for an energy burst and then use lavender in the evenings to help with relaxation. You will thank yourself for getting a high quality product, such as Young Living Essential Oils. You may even want to get a couple of different diffusers to put in different rooms.   

Furniture and Room Deodorizer Spray

Even if you have a diffuser, sometimes you need a quick burst of something to help get rid of unwanted smells. You can easily create your own furniture and room deodorizer spray by mixing these ingredients in a spray bottle: 15 drops eucalyptus, 15 drops orange, 15 drops bergamot, 10 drops cedarwood and 3 ounces of water. Shake before use and spray wherever it’s needed. You can also use this mixture on the inside of stinky shoes.

Health and Beauty Products

It’s hard to find the perfect health and beauty products, and once you’ve found one you won’t want to replace it anytime soon. However, you might be willing to simply add a couple of drops of oil to a product to provide you with an additional benefit. Adding Ylang Ylang to body lotion can reduce depression, alleviate anxiety and decrease your heart rate. Bergamot can be added to aloe vera gel. Because it serves as an antiseptic and can also help relieve pain it can be used for sunburns.

Laundry Detergent

Making your own laundry detergent is much easier than you probably imagine, and making your own can save you a lot of money in the long run too. You need to grate 1/4 cup of bar soap and mix it with 1/4 cups of borax and 1/4 cup of washing soda. Whisk those ingredients with one gallon of water and you have detergent. However, if you add 30 drops of lavender your sheets will smell divine and they will naturally fight odors. You might just fall asleep faster too.

Tea Tree Oil

Many oils are versatile, but none are more versatile than tea tree oil. If you’re serious about using oils in your everyday routine, you’ll definitely want to secure a large bottle of tea tree oil. Used on its own, it can serve as both an antiseptic and an insect repellent (it’s great to bring on family camping trips). It can also be used as an anti-inflammatory if rubbed on your skin and will also help wounds recover more quickly. If you want to make a quick and easy all purpose household cleaner just mix several drops of tea tree oil with water and apple cider vinegar. Store in a spray bottle and shake before use. You can also add some citrus oils if you want something with a fresh clean smell.

Once you realize how easy and beneficial essential oils are, you’ll probably be using them every day without even thinking about it.


Publish Date: June 13, 2020 12:12 AM

4 Exciting Ways to Increase Employee Satisfaction

If you’re struggling to attract employees, or to keep your best ones, perhaps it’s time to consider changes. Offering employees exciting perks for working at your company can go a long way toward increasing employee satisfaction, thus reducing turnover.

Add a Gym

A healthy body can contribute to a healthy mind. For your employees, providing an on-site gym will save time and expense versus paying for one they have to drive out of their way to use. These advantages increase the likelihood that your employees will be motivated to regularly hit the gym.

For you, a gym could prove to be a fantastic way to see your employees stay sharp and focused. If your employees remain healthy and active, you may even find it reduces their tendencies to need sick days or drag through the day in a brain fog, improving your business’s overall efficiency. By conveniently including it on your grounds, your employees can choose to squeeze in mini-workouts any time they have a break, or if they need a good stress-reliever.

Install a Swimming Pool

For a well-rounded catalog of exercise choices, businesses could install inground swimming pools Mobile. At first, this may sound like a big leap to take. However, it could give you a huge boost, standing out from your fellow Alabama competitors in attracting exceptional talents for your company.

Like with a gym, a pool is a great way to stay active, and providing one on your premises can again be enticing to employees for the ease of access and savings. For some employees, using a pool for their workouts may be preferable to other forms of cardio and weight-training, because pools offer low impact, which can ease stress on joints. At the same time, the resistance of the water still does a wonderful job of toning muscles.

While using a pool may not be as easy to squeeze in any time an employee has five minutes to spare, it would be perfect for before and after work, or even during a lunch break. For example, your staff can show up early, getting a good swim in before their workday begins to start off right: awake, de-stressed and full of energy.

Give Them a Game Room

While it may seem counterintuitive, providing on-site recreational activities for employees to enjoy can also increase their productivity. For some people, merely a change of activity can be as good as getting rest or a nap for recharging.

Your game room could include a wide range of options. You might have something as simple as a cabinet full of board, card and dice games, with a basic table in the room for playing. If you want a really decked-out entertainment area, consider adding air hockey, pool or foosball tables. Multiplayer video game systems, or spaces for employees to set up their laptops for networked gaming, have become popular choices, too.

Giving employees a recreational area to gather for gaming can be a great team-building experience. Your employees will have a way to unwind, get to know each other better and create bonds. It may even help unleash their creative sides and brainstorming.

Provide a Power-Nap Area

Some days, a person just needs a better rest than games and exercise provide. However, going for a snooze in a vehicle or finding a quiet corner is not always the most comfortable. Having a private space for power naps can help employees rejuvenate to face the next segment of the day.

This need not be anything fancy. A small room hardly bigger than a closet may suffice, with little more than a comfy cot, end table and chair. Of course, including a place to plug in their phone is a good idea, too, so it doesn’t die — along with the alarm they set to get back to work.

Whatever methods you choose, big or small, there are countless ways to bring interest and excitement to the workplace. For example, this didn’t even get into the ways simple things like food (meal trucks, holiday buffets) and beverage (Free-Soda Fridays, anyone?) bring joy. Get creative about the enticing changes you can make — and if creativity is eluding you, maybe grab a pool cue.

Publish Date: June 9, 2020 9:15 PM

7 Best Reasons to Get Your Degree Online

Are you thinking about getting a college degree? Higher education can help you to advance in your career or take the steps necessary to start a new path. If you have a job and family, though, getting to a college campus to take scheduled courses can be difficult (if not impossible). Maybe there are no colleges nearby, or none of the local institutions offer the classes you want to take. Fortunately, you don’t have to be in a formal classroom setting to get a degree. Here are seven reasons why you should take your courses online.

You Can Study Anywhere

One of the best things about studying online is that it doesn’t matter where you are. As long as you have internet access, you can log in to complete your coursework. You never have to worry about making an appearance on campus. You can even study in your pajamas on your sofa is that’s what works best for you.

There Are a Broad Range of Available Classes

Colleges and universities are offering a vast array of different types of courses and degree programs online. Whether you want to get your civil engineering masters online, study business administration, or get a degree in animation and graphic design, there are classes and programs available to suit your goals.

An Online Degree Costs Less

Getting a college degree can be expensive. In the 2019-2020 school year, the average cost for tuition, fees, and room and board was $30,500. Even though this was the average, though, costs can range greatly from one college to the next.

Taking courses online can save you a significant amount of money. While you still have to pay, many courses provide digital copies of your required texts. You don’t have to worry about purchasing books. Taking classes online also means that you don’t have to worry about room and board, meal plans, and transportation costs.

There’s Plenty of Support

You can access more than your coursework when you study online. You also have access to all kinds of resources and support. With the click of a button, you can get help or advice from top-notch tutors, professors, and lecturers. You can find a wealth of information in the online library or contact support if you’re having a technical issue. Many online colleges also provide messaging and social groups, allowing you to connect with fellow students.

You Can Stay Focused on Your Family and Work

If you have a family or career, taking traditional college classes on campus can be extremely difficult. Trying to schedule classes around work and make time for your family can be incredibly stressful. You might not be able to take the classes you need, your work may suffer, and things can get tense at home.

By taking classes online, you can do your coursework when it’s convenient for you. You can manage your commitments in a way that makes the most sense for you.

You Gain More Skills to Advance in Your Career

When you take online classes, you can add them to your resume. In doing so, you make yourself look better to supervisors at your current job, which can boost your chances of getting a promotion. Or, if you’re looking to change careers, you can use your coursework to make yourself look more appealing to potential employers.

You Can Complete Your Degree Faster

In a traditional college setting, you typically receive a two-year or four-year degree. With online learning, you may be able to complete your degree faster. Some online colleges and universities offer accelerated programs, in which you can complete courses in as little as six to three months. Some degrees are also accelerated, helping you achieve your degree sooner.

Just because you can’t attend a college or university campus, that doesn’t mean you can’t get a college education. Many institutions offer a myriad of classes online, allowing you to enroll and learn from anywhere, making it easier than ever before to continue your education.

Publish Date: June 5, 2020 10:38 PM


Do You Need Outside Business Help?

Many business owners think that they only need help when they’re first getting started. While assistance during startup is crucial for getting your business off the ground, it’s not the only time you’ll need it.

Businesses of all sizes benefit from outside help at various times during their lives. The thing is that you might not always recognize when you need it. Here are a few tips to help you figure out when and how to go about getting the assistance you need.

When to Ask

Your business is your baby. If you’re used to doing (or trying to do) everything yourself, you might not immediately recognize when you need help. Some situations in which you might want to ask include:

  • When it’s time to do taxes. You can do your taxes yourself, but having a qualified CPA comes with some significant benefits. One of the biggest advantages is that CPAs can help you find all deductions that you qualify for and help you to minimize what you owe.
  • When you’re making a deal. A lawyer can be an incredible asset when you’re purchasing new commercial property or trying to organize a business deal.
  • You’re experiencing rapid business growth. Rapid growth can strain your resources, leaving you struggling and unable to reach your full potential. A business consultant can help you to figure out the best ways to proceed. You may also need to look into financing options.

Who You Should Ask

Who you should ask for help depends upon your specific needs. There are numerous professionals out there ready and willing to provide their expertise to help your business thrive. Some people you may need to ask for outside help include:

  • Customer relationship management professionals. A quality CRM company can help you to build and maintain customer relationships, boosting loyalty and improving retention. Companies like Salesforce have a strong record for providing businesses with the tools they need to foster strong bonds with their clientele. Reading the salesforce history can help you understand what they’ve accomplished over the years and how they can help you.
  • Sales and marketing consultants. Firms like these can help you to develop your brand, create strong marketing campaigns, establish effective social media strategies, and improve your sales process.
  • A lawyer. A good lawyer can be beneficial in numerous ways. If you’re looking to negotiate a business deal, your attorney can help you to prepare documents, create and understand the contract, and review or negotiate contracts prepared by the other party.
  • A CPA. As mentioned above, you can do your own taxes, but a CPA can help you to identify all deductions that you qualify for, which can help reduce what you owe come tax time.
  • IT consultants. Technology is growing and changing almost daily. It can be hard to keep up. If you’re not technologically savvy, you may become overwhelmed or have trouble using the latest equipment. IT consultants can help you navigate newer forms of technology. They can also help you to improve computer and phone systems, upgrade servers, increase storage space, and more.

Benefits of Asking

Some business owners might feel awkward asking for help or feel that they’ve failed if they can’t do something themselves. Never be afraid to ask. Doing so can benefit your business in ways you might have never thought possible:

  • It can improve your mental health and leave you feeling more energized. Trying to manage everything yourself can be overwhelming. Getting outside help takes some of the pressure off of you, enabling you to relax and focus on other aspects of your business.
  • Run your business more smoothly. Experts can manage issues more easily, ensuring that your business runs with as few hiccups as possible. You’re also likely to be less stressed when you have fewer problems to deal with.
  • Grow your business. As a business owner, one of your biggest goals is likely growth. With the right help by your side, you can more easily achieve (and exceed) those goals.

It’s not always easy to recognize when you need outside business help. Being able to ask, however, can benefit your business greatly and help you further your success.

Publish Date: June 3, 2020 5:55 AM

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