5 reasons for outbound telemarketing services to fail - Thea Lewis - ContactCenterWorld.com Blog
With the advent of time, the outbound call centres have managed to call and touched a person’s life magically. There are numerous ways to increase sales in today’s era, but the most favoured measurement is calling a customer personally and asking his or her requirements thoroughly. These outbound telemarketing services are still managing the legacy and approaching their customers in the most humble ways possible.
But with the invention of various technologies calling services have suffered a lot. And the very reasons for outbound contact centres to lessen their sales are not able to reach the right people in the right ways. Here are some reasons for the outbound call centres telemarketing services to fail:
Unable to simplify the process
Simplifying a complex process is just as important as finding tactics to increase sales. With the proper simplification of the process, you will not be able to find the right customers to contact to. Segmentation and streamlining the process is very important to increase the market value and boost up the sales.
Lack of innovative ideas
Nobody prefers paying for monotonous and same kind of services every time. For enticing your customers you need to be updated with the latest technologies and innovative measures. And for acquiring a large number of customers with varied backgrounds you need to present these technologies in unique ways. And for this very reason, the in-house outbound call centres fail to entice a lot of customers.
It takes a lot more than one man army to manage a multinational organisation. Proper staffing of any outbound call centres is equally important. Despite the fact that every call is an opportunity to make new customers and gather some unique requirements but the pressure to complete goals and meet public demand is not an easy job. Therefore, the attrition rate in any call centre is greater than hiring process.
Poorly defining goals
Setting the correct approachable and manageable goals is very important for any outbound call centres. There are companies who set up goals that are unrealistic and hard to reach. Even if the agents are highly skilled and trained in getting the right audience but each of them requires a defined span of time to identify, analyse, and set a strategy for communication.
Getting the right people at the right time requires proper planning and communication. In the context of outbound calling, meeting deadlines and timely delivering any services requires proper timing and efforts in the right direction.
With many different ways to reach the targeted audience, outbound call centres are known for their calling skills and attracting the right leads towards them. But there have to be a set standards and ways to communicate a lead, as a regular calling can annoy the customers and they start avoiding your calls.
Publish Date: December 6, 2017 5:34 AM