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3 Email Marketing Mistakes that affect the Lead Nurturing Process - Thea Lewis - ContactCenterWorld.com Blog

3 Email Marketing Mistakes that affect the Lead Nurturing Process

From the business’s perspective, filling the sales funnel with qualified leads is really important. But the business will grow when the generated leads get converted into customers. For this, it is vital to nurture leads properly.

Nowadays, reputed lead generation call center service providers consider email marketing as a perfect conversion tool. Here are some stats that have been revealed by the latest industry reports about the importance of email marketing:

  • 55% of people open their email inbox on the regular basis.
  • The reach of emails is six times higher than social media posts.
  • Social media giants like Facebook and Twitter are lagging behind email when it comes to acquiring new customers.

Today, we are going to tell about some email marketing mistakes that affect the whole lead nurturing process. So, let’s get started.      

1.    Poor email content

In order to nurture leads via email marketing, it is significant to share quality content with potential customers. This factor is vital because whenever potential customers see that the received emails contain low-quality or boring content, they are more likely to hit the ‘Delete’ button, which negatively affects the lead nurturing process.

Therefore, it is imperative for companies (that are trying to nurture leads on their own) to make sure that all the emails that are going to be shared contain compelling content to increase the movement of leads in the sales funnel.

Here are some vital tips that would help to send quality lead nurturing emails:   

  • Address potential customers in emails by using their name.
  • Don’t use more than three fonts.
  • Make sure that all the attached images (related to products) are in high-resolution.
  • Email content should be written in a simpler language so that prospects don’t face any problem while reading.

2.    Stodgy subject lines

The most cited silly mistake that businesses generally commit while sending lead nurturing emails is ‘Not putting attention in creating compelling subject lines.’ Owing to this, they encounter the hassle of poor email open rate. As revealed by industry reports, 64% of lead nurturing emails get deleted without even being read because of dull subject lines.

Therefore, if you are an owner of a business and want to nurture your generated leads properly, make certain that your marketers are putting efforts in creating captivating subject lines. This factor shouldn’t be taken lightly because all your efforts to enhance the quality of email content can go in vain owing to stodgy subject lines.

Here’re some suggestions that would certainly help to create alluring subject lines:

  • Keep the length of subject lines short.
  • Try to come up with eye-catching words as spammy ones like Magic, Free, etc. would only reduce the click-through rate.

3.    Improper placement of CTA buttons

Last but not least, the improper placement of CTA buttons is another silly blunder that organisations commit while sending lead nurturing emails. Usually, call-to-action buttons get placed so that potential customers can access more product and service related information easily.

However, when 2 to 3 CTA buttons get placed close to each other, potential customers often get confused regarding on which button they should click. Owing to such confusion, prospects sometimes leave reading and delete the email. Consequently, this makes a negative impact on the lead nurturing process. Hence, it is significant to place CTA buttons properly.

So, if you are running a business and want to nurture your leads effectively, make sure that your marketers are placing CTA buttons appropriately. Or you can simply cut all the hassle by availing lead generation call center services from a reputed vendor.

Publish Date: November 26, 2018 12:33 AM

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