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Rogers - great promo, bad execution - Raj Wadhwani - ContactCenterWorld.com Blog

Rogers - great promo, bad execution

This evening I received a call from a telemarketing agency calling on behalf of Rogers in Canada. They were offering me a FREE rocketstick - their mobile internet stick. I was interested so I asked for more information and the girl who called me didn't really have all the info i needed. I asked if they would do a trial - they don't. So then I asked about any 'get out' clauses if i went for it and it was not performing that well - she replied "sure, you have 15 days" however she seemed uncertain how it would work but did say it could take 5-7 business days to get to me so in reality I might only have literally a couple of days to try it. I asked about roaming in the US and overseas - she did not really understand KB from MB and was getting them a little confused so I asked if she could send some info - nope was the answer. I said I would leave it then and she replied "it's a great product" - sorry but I don't buy something because the person selling it say's its a great product. Rogers - provide adequate information and allow the agency to email info or at least direct me to a website - you lost me and probably countless others because it's all too vague and smart business people don't just buy something because a sales person says 'it's good'. 

Publish Date: November 10, 2009 12:36 AM

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