I just went thru some mail and found an invite from CAA to sign up for a low interest credit card. The flyer said i was pre-approved and the interest rate for almost a year is signposted at 1.9% so i thought i'd apply online as the invite suggested. So I typed in the web address and got a dead link - the marketing folks at the CAA forgot to set up a landing page for anyone visiting via the web - what makes this shocking to me is that the offer expires in 5 days so they have had this out for weeks and no one noticed they were not getting web applications? Bet when they have their review meeting someone will pip up and say they don't get applications on the web - not surprising really.
Publish Date: November 10, 2009 12:29 AM