Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Here are some suggested Connections for you! - Log in to start networking.

A Beginner's Guide to Understanding Business Sales - Sophia Belnap - Blog

A Beginner's Guide to Understanding Business Sales

At the end of the day, the most important factor of any business is sales. If your business doesn't have any sales, it will not survive, period. This is important to know because a lot of new business owners dive into it thinking that they need to worry about hundreds of other factors, such as their website, logo, or content. These items do matter in the long run, but if you're a beginner in business, sales are what you should focus on.

Understanding the sales of a business should have a beginning point; a place to start in order to better understand it and achieve them. There are many things that you can learn about business sales in the long run, but it would benefit you greatly to focus on only a few factors to begin and gradually work your way up to a more advanced level. So, this is the exact point where you should begin when dealing with the sales of a business.

Understand the Customer

The reason why many businesses fail in record time is that they don't do their research first. It's not enough to simply have a dream and do something well. One needs to have a good eye for research and understanding of their customers before they offer their product or service. In order to achieve and understand small business sales, you need to understand who your customer is and what they want. This means that you understand their problems and what they're looking for. What causes them pain? What do they search for online? What does the business have to offer them in order to alleviate that pain? If the answer is nothing, this is not your customer, and you need to do more research to find out who is. Then, you knock on their door.

Sponsor message - content continues below this message

2022 '17th annual' Global Contact Center World Awards NOW OPEN

Enter your Center, Strategy, Technology Innovation, Teams and Individuals into the ONLY TRULY GLOBAL awards program - regarded by many as being like the Olympics for the Contact Center World! Join the best from over 80 nations and compete for the most prestigious awards out there!


Content continues ….

Know What the Business Needs and Set Goals

Next, remember that you need to know the exact numbers that your business needs to reach in order to understand sales. The numbers are not there to simply be a bunch of data to pass the time and make things feel more "businessy". These numbers are supposed to be utilized to meet goals and understand the business better. When you start learning about sales, you need to learn about goals and how to set them. Where does the company need to be in a certain amount of time?

Understand Sales Funnels

When you've done your research on your customers and learned how to identify and set goals for a business, now it's a matter of getting your feet wet with sales. It's time to create a funnel. A funnel is simply the way that you attract new customers and walk them through certain steps until they finally make a purchase. The end result of a sales funnel is to get your customers to buy your product or service. There is practically a funnel behind every sale, so it's important for you to learn more about them. If you can master funnels, you can master sales.

Learn How to Access and Read Reports

Last, know how to access and read the financial reports of a business. Words and phrases such as "profit and loss" and "return on investment" should not be foreign to you before you go further in business sales. These kinds of numbers and metrics can be found in the financial reports of a business, so it's important for you to be able to access them and read them. When you really understand reports, you'll understand the health of a business, and you'll be ready to go on to the next step in sales.

Getting a grasp on these items is only the tip of the iceberg. It would be wise for you to focus on these simple aspects first, and then go on to something more advanced in sales. Everyone needs to start somewhere, and this is a great place to do it.

Publish Date: December 13, 2021 8:24 PM

About us - in 60 seconds!

Industry Champion Award Leaderboard

Most active award (top 10) entrants in the past 48 hours! - Vote for Others / About Program
Submit Event

Upcoming Events

The most important day of the year for the CC & CX industry in the world!

We are proud to announce the winners of The 2022 '17th Annual' Global Top Ranking Performers Awards, The World's Most Prestigious Awards in the industry! Read More...

Newsletter Registration

Please check to agree to be placed on the eNewsletter mailing list.

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total = 1
session page-view-total = 1
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =