You've just graduated with your degree in marketing and cannot wait to launch your career, but you're not sure where to start. What jobs should you be looking for to help you get your foot in the door and build real skills that will get you promoted? Here are ten job titles to look for.
An SEO specialist helps companies improve their rank on search engine results pages. Optimizing web pages by finding keywords that encapsulate their brand messaging and determining if they're searchable. This opportunity is especially good if you enjoy copywriting, since writing meta descriptions, title tags and headings will be a big part of your responsibilities.
A sales representative uses lead management tools to hone in on opportunities to encourage purchases of a product, or to provide information about the benefits of their company's products. This job is a great fit for you if you're a people person, since you may also help with training new sales representatives and give presentations on new products, all requiring an outgoing personality.
A marketing analyst interprets market research on competitors and consumer behavior. They look for trends in sales, and partner with marketing to design new promotions. This could be the right fit for you if you loved your statistics class, and enjoy predicting the next new thing.
A public relations coordinator writes press releases, creates opportunities to speak with the press, and finds ways to promote their company. They are responsible for brand research, and they interpret this research in order to invent different kinds of promotions. If you are a practical thinker and problem solver this may be a great way for you to launch a successful career.
Marketing associates get to do a little bit of everything. They help the marketing managers organize and complete projects, do market research, and evaluate social media marketing. If you'd like to explore all the different facets of marketing before honing in on one path, this is a great place to start.
A communications assistant helps manage a company’s public image by creating press releases, planning press conferences, and coordinating media opportunities for their company. They also help prepare newsletters and press releases, ensuring they are accurate and error-free. If you are interested in publicity and have great attention to detail, this could be an opportunity for you to shine.
Digital marketing associates work on a company’s online marketing campaigns. This may include blogs, socials, pay-per-click ads, website banners... basically any marketing that customers will encounter through their screens. If you enjoy a fast-paced workplace with lots of energy and creativity, digital marketing might be a good fit for you.
A media assistant works in the media buying department to help process media and advertisement contracts. They also streamline billing procedures, analyze research on advertising data and prepare reports. Media assistants also help plan advertising budgets and campaigns. If you like working in the background to make important things happen, this may be a role you should consider.
An account coordinator responds to customer service inquiries for a company's marketing and advertising campaigns. They help troubleshoot client problems and support projects associated with each campaign. They work closely with an account manager to create positive marketing and advertising campaigns for their company. If you are interested in both client service and creative problem solving, this may be a good fit for you.
Social media marketing specialists leverage their understanding of the ins and outs of social media platforms to create content for their companies. They are responsible for creating a social media marketing strategy, deciding which posts to put on each platform, maintaining a content calendar, monitoring engagement on each post, and responding to followers’ comments and messages. If you live for your followers, this might be a fun job that can benefit both you and your company.
If you are a new graduate consider starting your career in one of these roles in order to launch a successful career.
Publish Date: April 28, 2022 4:03 PM