Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Here are some suggested Connections for you! - Log in to start networking.

6 Things Your Business Needs to Succeed in 2022 - Sophia Belnap - Blog

6 Things Your Business Needs to Succeed in 2022

Thanks to an ever-evolving landscape in the world of business, companies across every sector are faced with pressures to adapt and transform their operations very quickly. Today, consumer and industry behavior changes faster than ever, which can make it challenging to keep up with economic, social and industry shifts.

To stay ahead of the curve and give your company the best chance at success this year, it’s important to prioritize growth through strategic adjustments and additions that will help your company to not only survive but to thrive in your niche. Read on for the most important things your business needs to prosper in 2022. 

1. Sustainable Organization Structure

A smooth, straightforward workflow not only makes your company’s behind-the-scenes operations easier to manage, but streamlined processes can also save you and your business valuable time and money. From a hybrid cloud strategy for digital organization systems to outsourced administrative tasks, take a closer look at ways you can simplify your company’s operations to make both your and your employees’ lives easier. 

....NOTE - content continues below this message


We invite you and your colleagues to join us LIVE as we take the highest rated industry conference back on the road in 2022 - join us and the elite in the industry at the 17th annual NEXT GENERATION Contact Center & Customer Engagement Best Practices Conferences!



2. An Improved Employee Experience

At the heart of every business is its hard working employees, and it’s more important than ever to consider the changing needs of your team and the individuals that make up your workforce as a whole. Research has shown that employees are far more likely to be satisfied with and loyal to a company that allows them to maintain a healthy work-life balance. Meet with your team to discover what they’d like to experience while employed with your company, and do your best to accommodate and embody your employees’ values as much as you do your own.

3. Solid Digital Marketing Strategies

Mailers, billboards and flyers have given way to digital ads and virtual marketing campaigns. The vast majority of company exposure happens online today. In fact, a digital marketing strategy is nearly essential for your company’s success. Pay close attention to the data and metrics from past digital marketing efforts and use this information to direct this year’s endeavors with greater precision. 

As well, it’s a good idea to consider new and yet unused digital marketing strategies. This way, you can expand your brand’s exposure, appeal to new customers in your target demographics and even increase your revenue through currently untapped user groups that may be filled with potential customers.

4. Upgraded Customer Experience

Customer service is, arguably, one of the most important components of a successful business. Your customers’ business is crucial to the viability of your company, and their experience when interacting with your company will dictate whether they continue to support what you’re doing. Consider all aspects of the customer experience and look for ways to make it easier and more enjoyable for them to connect with you, from an upgraded chat function on your website to improved product descriptions. 

5. Increased Social Media Literacy

It’s entirely possible to run a successful business without a social media presence, but these platforms can do a lot to increase your reach and grow your organization when used to their potential. Social media provides a free or low-cost way for you to reach customers, announce product launches, advertise new goods and services, feature behind-the-scenes looks at your operations and perpetuate your brand identity through carefully curated and designed posts.

Keep in mind that not every platform is right for every business. In fact, some businesses may find that some social media platforms aren’t useful for their company and its goals. Each platform has its own benefits and drawbacks, and each has different ideas, values, features and norms. For these reasons, it’s important to increase your understanding and literacy of each site and utilize these digital spaces with a clear idea of the unique culture and expectations that exist for each of them.

6. Re-examination of Your Purpose

A new year is as good a time as any to take another look at why you got started in the first place and recommit to the values and tenets that drove you to set up shop. The more closely aligned you are to the heart and soul of your business, the more authentic and accessible your efforts will be to your customers. 

Publish Date: January 24, 2022 5:42 PM

About us - in 60 seconds!

Submit Event

Upcoming Events

The 17th Annual Best Practices and Conferences are here! Meeting Point for the World's Best Contact Center & CX Companies! Read More...
Showing 1 - 1 of 5 items

Newsletter Registration

Please check to agree to be placed on the eNewsletter mailing list.

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total = 1
session page-view-total = 1
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =