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How Many Sales to Expect When Starting Out as a Small Business - Sophia Belnap - Blog

How Many Sales to Expect When Starting Out as a Small Business

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Starting a small business comes with a huge list of responsibilities. You've taken time to put together products or services that you feel can reach an audience and make a profit. No doubt it's taken time to garner the funds necessary to be your business journey, and once you've made the step to opening up your company to the public, you may be left wondering, what's next? 

It isn't enough to release your product and expect sales to come with you. Understanding how to sell your product or services will be a huge key to your business success. So what are the steps to help ensure you've got a good groundwork for keeping your company thriving? Read on to find a few tips on how you can get the right sales for your company.

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Understand Your Audience

Facilitating a product or service is no easy task. You've got to think about what and why the product would be used for and a reason people would want to pick your creation. When it comes to finding the right customer, you want to take time to do appropriate sales prospecting.  

Who are the right customers? Think about the people who need your product and include them in your target audience. This comes back to understanding why your product or service would be chosen. Does your service offer something new and exciting that's needed? Do you have an angle or niched-down topic you're catering to? All of these questions are a great starting point for understanding and thinking about your audience. The more you understand your audience, the easier it will be to sell to them.

Market to Your Target

Once you've done the research on your audience, you should have a firm grasp of who your product or service best serves. Marketing is a huge part of reaching new customers and if you're wanting to make a profit, you'll need a marketing plan in place to hit sales goals. 

Start by making sure your company brand is recognizable and resonates with your product or service. You want people to understand who your company is and what they sell. Include the reason why you sell what you do, so people have a way to connect with your business. 

Once you've put together a strong brand for your business, you'll want to find a way to reach potential customers. Having a social media account is an excellent way to start this process. 

Many social media sites offer targeted ad options, and if you want a way to exercise your audience research, you can put together an ad that is only shown to the particular group and interests you're trying to sell to. With the world's technology, it's become more and more essential to represent your business online with a social media account. 

Be Likable

You could have the best product available and know your audience inside and out, but if your company doesn't come off as authentic and real, your business will suffer. A way to overcome this can include sharing your business start journey and allowing yourself and some team members to get to know the public. Authenticity is something sought out with businesses and if you've got a likable and genuine personality, you can garner long-term and repeat customers.

Taking time to be involved locally can benefit you by helping you get to know the community up close and personal. People appreciate a face they know and can trust. At the same time, you can host a social media live event to share your business news and answer questions. With social media, your potential audience reach is substantially larger than anywhere you could reach alone. Find a social media account you enjoy using and host a giveaway or contest to pull in audiences. 


Starting a business comes with its own steps and pressure, but bringing in sales is on a whole different level. With some smart planning by taking time to know your audience, market to them, and be authentic, your business will be on the way to success.

Publish Date: February 3, 2022 7:30 PM

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