Whether you run a sales team for a company or are a salesperson working in the trenches, you know how challenging it can be to grow your revenue numbers month-to-month. If you find yourself constantly struggling to keep your income in the black, here are some simple things you can try.
With data breaches constantly in the news, customers are less trusting of companies that want to collect their personal data or even take payment by credit card in some cases. Ensure that your company is clear on cybersecurity best practices and give your customers peace of mind in knowing how committed you are to keeping their data secure. If you work in the technology field, consider hosting informational events or webinars that teach your users about how to stay cyber secure. You can focus on generic best practices, or even on more granular questions like "what is SSL certificate?" Showing your potential and current customers that they can trust your company is a great customer retention strategy and can also help sales numbers grow.
You may sell a product that is a must-have, but what happens once everyone has it? Regularly updating existing products with exciting new features is a great way to keep your customers spending. If this is not as easy as it sounds, introducing an entirely new product to potential customers and your existing customer base could be all you need to see your profits climb. If you have a database of happy customers, ensure they are in the loop about anything in the pipeline. You may even get some people who are willing to test your product for you before the official release.
For many buyers, one of the first parts of their purchasing process is looking at reviews of a product or service. Therefore, it is essential that you aren't missing out on being considered by not having activity on the popular review sites. If you have a happy customer, ask them to write a candid review online. If simply asking isn't moving the needle, offer some incentive to those who are willing to take the time to help. Gift cards to popular online retailers are always well received, but also consider offering discounts on your products or other similar incentives that may appeal to your customer base. Consumers love to see that others have used and enjoyed a product before they purchase, so remember this every time you have a conversation with a happy user.
When was the last time your website was updated? Even if it was done recently, it is important to regularly ensure that your website is running efficiently and all of the data is current. You should also take a deep dive into your site's content to be sure you are using relevant keywords that will help it index on search engines. You may have compelling, exciting content to share with the world, but if you don't have a strong search engine optimization (SEO) strategy to accompany it, your content will never reach your target audience.
Whether you are writing content for your website or writing an email to a potential customer, be sure to include a clear call to action (CTA) in your content. What do you want the person to do after reading? It can be something as simple as "click here to download," but you should never send or publish anything without including some type of "next steps" for a reader. You want to make it easy for them to contact you because if it is difficult, they will just move on to a competitor who is easier to work with.
Increasing sales doesn't have to be challenging. Use these simple tips and you'll have an empowered and successful sales team.
Publish Date: March 22, 2022 4:11 PM