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3 Kinds Of Tech Your Business Needs - Sophia Belnap - Blog

3 Kinds Of Tech Your Business Needs

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Technology has been integral to businesses for all of human history, and the same is even more true in the digital age. High tech solutions to age old problems allow businesses to compete, but today’s tech is so advanced that it might as well be magic. This can make it tricky to understand how best to handle integrating new tech into your business model. Here are a few tips on how to enhance your company with modern tech.


The internet has quickly become the dominant way that people spend their time, as it serves as a hub for recreation, news, and even work. This means that your company’s online presence is a vital part of modern marketing. However, being your most visible isn’t guaranteed, but search engine optimization can help your business achieve that visibility. Search engines like Google are an ever more integral part of browsing the internet, and those search engines speak a certain language, so to speak. Your company will need to learn that language in order to ensure that your company ranks among the top results for relevant searches. Search engines employ algorithms and machine learning models to generate search results, and this process is based heavily on categorization. By categorizing your business as thoroughly and accurately as possible, you increase your visibility tremendously. This is the same principle that has social media users great content groups through the use of hashtags.

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Social Media Marketing

Social media represents unparalleled exposure in the right hands, as there are approximately 4 billion social media users, about half of the world’s population. While this best serves multinational businesses or online retailers, social media still offers your business a larger audience and more marketing opportunities. Social media offers a fairly traditional advertising model that allows you to advertise to the platform as a whole for a fee, but you can also provide other marketing to those who follow your account at no additional cost. However, that cost can instead take the form of employing a social media manager that can help keep your tweets on point for the best results without you having to take the time out of your day to manage your account full time. Social media not only allows you to produce more marketing material of various kinds, but also has a more casual atmosphere that rewards an approachable and relatable brand.  By giving your company a human essence, you can endear your brand to modern consumers like never before by meeting them in the middle on social media.

Cloud Computing

Cloud technology has become firmly embedded in modern electronics, but the average consumer may not have much knowledge on the topic. Cloud storage is particularly common, as many companies offer a mixture of free and paid cloud storage options, and cloud storage is sometimes baked into your computer’s operating system. Cloud storage can help you expand your business’s storage capacity, and that’s never been more crucial than a time characterized by an abundance of valuable data. Cloud computing can help expedite the process of collecting and analyzing that data. This is accomplished by allowing cloud connected computers to pool their computational resources to accomplish resource intensive tasks more quickly and with less stress on each machine involved. Cloud computing also entails all of the benefits of cloud storage, something that goes hand in hand with the cooperative nature of cloud computing in general. This model of networking has done much to create a more efficient and more effective workflow for many businesses  that has made cloud computing an industry standard moving forward.



Integrating tech into your business is an imperative of the modern age, and it can be endlessly complex to understand the top tech in the business world. However, these tips can give you a great place to start by introducing you to the basics of some of the most important and impactful business tech developments in recent history.


Publish Date: August 27, 2020 4:40 PM

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