What Your Business Needs Before the New Year

Sophia Belnap

The new year is fast approaching. With the end of the year comes big spending, and that means sales for your business. Here are some ideas to streamline your business and increase sales before the new year.

Improved Internal Technology

It’s not customer-facing, so it may not seem like the inherently natural first go-to for increasing sales. But, improving your internal technology means your business runs more efficiently, which ultimately leads to increased sales. There are many quick improvements you can make that will have a significant impact on your sales.

Communication and Collaboration Software

Software that makes internal communication and collaboration more efficient can have a significant impact on how your team operates. When teams are better able to communicate with each other, they have more time to spend focusing on the customer and thinking creatively. Invest in software that allows teams to file share, chat, meet and plan all in one place.

Utilize the Cloud

If you aren’t cloud computing, you should be. Though cloud computing can no longer be considered new, it’s changing the way businesses work. Cloud computing means easy access to stored information and quick file sharing from anywhere. Not having to constantly save and resend versions of documents means better quality control on end products. The cloud also offers security benefits because it keeps files from being stored in an at-risk location on individual devices. 

Upgrade to 5G

To fully utilize the cloud and collaboration software, upgrading to 5G is essential. 5G also offers a host of other benefits, like significant improvements in connection and transmission speeds. In fact, devices could see speeds up to 20 times higher with 5G Core technology.

This increased speed is in part because multiple devices can connect to the same network without any dropping or slowing down. In fact, overall, latency is significantly improved. This means no lag between devices, making collaboration as quick as possible.

Improve External User Experience 

In addition to improving your internal capabilities to increase efficiency, you should also improve your user experience this year. Improved user experience can mean a number of things, like upgrading your website, upgrading your customer service or even streamlining your online checkout process. No matter which way you go, all leads to a better experience for your customers, which means increased sales.

Chatbots

Chatbots are an easy way to improve customer experience. Chatbots mean constant customer support without the need for agents to be online awaiting questions at all times. Up to 80% of the time, chatbots can take the place of a human agent. The technology gives customers the ability to solve their troubles instantly, which increases customer satisfaction before customers leave your site to make a purchase elsewhere.

Voice Capable Tech

Like chatbots, voice-capable technology can vastly improve service to your customers. This technology allows customers to speak their needs into the phone and be automatically directed to the correct channel without the need for any human involvement. Phone bots are also able to resolve problems without ever having to involve a human agent, which decreases wait times and increases customer satisfaction.

Streamlined Checkout

Finally, one surefire way to improve the user experience is to streamline your online checkout process. Investing in shopping cart technology that makes checkout fast and easy means customers are more likely to complete the sale. If checkout is cumbersome or takes multiple steps, it can lead to customers never going through with the final purchase.

Adding to this, many checkout technologies can remind customers that they left something in the cart if they don’t complete the checkout. Just making sure you capture email information early on in the shopping process gives you the ability to check in with customers if they never checkout. It also gives you the ability to create a mailing list and email customers about products they might like, making them into return customers.

There are so many ways that you can make small upgrades to your technology to create big sales before the new year. Whether you invest in internal-facing technologies, external-facing technologies, or both, you’re sure to increase sales if you invest in yourself.