Ecommerce businesses have to stay competitive in order to grow and thrive. Here are some things that you can do to advance your business goals and take your revenue stream higher.
Advertise Compelling Promotions
Make sure that some of your email blasts include attention-grabbing promotions. Keep in mind that a promotion needs to offer opportunities for considerable savings in order for people to find it compelling. A mere ten dollars or ten percent may not be enough to prompt people to open up an email and go onto your site. You may have to do a little experimenting about finding the sweet spot for your target customer base. Analyze data about what promotion offers draw the most traffic and how much of the traffic generates actual sales.
Scoop More Email Signups
Make it a goal to increase your email subscription sign ups. Explore a variety of different approaches to generate signups for your email list. A percentage discount offer is one of the most popular choices, but you may also be able to entice people to sign up with different types of compelling offers. Consider offering an informational resource such as an e-book. Also, don’t just tell people that they can sign up for news. Show them examples of the types of news that you’ll send.
Seek Out Feedback
Getting a good volume of positive feedback from your site’s customers can strengthen your business’ credibility and appeal to online shoppers. A paltry number of reviews is a red flag to typical shoppers regardless of those reviews’ quality. Reach out to people asking them for feedback. You could also entertain the possibility of offering some type of incentive for leaving reviews, but be clear that you’re not offering the incentive only for positive reviews because it undermines the authenticity of how you present your business.
Step Up Your Delivery Management
Consistency in the way that you manage fulfillment is integral to building healthy customer satisfaction levels. Create internal guidelines about how quickly items have to ship after customers place their orders. Ecommerce fulfillment processes need to feature affordability, speed, and reliability. Make it a point to send out updates to customers about their orders. When an item ships, send out a confirmation with tracking information. Online shoppers generally aren’t willing to spend a lot on shipping, and many really loathe having to pay anything on shipping. Offering free shipping with low order minimums is a fantastic way to bring in more orders.
Enhance Your Outreach on Social Media
Your business should have active social media accounts on multiple platforms. Outsourcing account management may be an effective strategy to build a bigger presence on social media without taking too much time away from your other marketing initiatives. Working with influencers could give you an advantage in getting more attention and growing your followers. Also, direct advertising on one or more platforms geared towards your target demographics could draw more visitors to your ecommerce site.
Increase Your Inventory
Choice is something that all shoppers value, but selection is a hugely important element of all online consumerism. Your product line should give consumers multiple options so they won’t have to venture off of your site to find more choices for the type of item that they’re interested in. Seek out ways to expand your inventory that add variety but not redundancies. Also, pinpoint the product categories that have been performing well. Look at categories that get a lot of web traffic but not a lot of purchases.
Making strides towards your long-term goals may take some extra effort and operating capital. Planning your growth strategically can help assure that your efforts will pay off.
Publish Date: April 28, 2022 4:04 PM