Put yourself in your customers shoes when you sell your product. Would you buy, what you’re selling? if your answer is ‘yes’, your product is bound to be a hit. If your answer is ‘no’ then you should rethink what you have done.
A product could be anything from a consumable item to a software application. We try to build things that are widely used and our customer is benefited from it; our hard work is paid off once the customer goes about doing marketing for our product themselves. This way you save time and money doing marketing. You have a special relationship with your customers, so if they do marketing for you through word of mouth, you can give them benefits or discounts. There are many companies that have loyalty programs and make efforts to give as much benefits to their customers as possible.
A consumer can also do negative marketing for you, if he or she is dissatisfied with your service or product, and you have done nothing to convince them otherwise. To counter such problems, it is vital that a business must have a good customer support that is patient and ready to solve any customer issues. It is a waste if you have a 24×7 customer support without quality assistance.
A business that provides loyalty benefits to their clients and gives 100% quality support is a success. You have achieved your goal.
Publish Date: May 17, 2011 5:59 AM
Open source has paved way to numerous opportunities. Especially Google's open source platform has given way to Android development and many more application developments. Companies who used to train a guy for a year for the same platform, is now become a freelancer taking projects away from companies. But companies hiring freelancers to do their work are not satisfied with the results.
At a recent company meeting, our Business Development manager in a month long observation of our business growth, came to a conclusion that when we hired a freelancer to do a particular project for us, there were lot inconsistancies, huge amount of backlog and deadlines missed. Whereas, when we decided to give this same project to a small start up company, the results were tremendously surprising, project was going at a fast pace, deadlines were being met and moreover there was a touch of professionalism. If one goes after quality of work, one must not weigh it against the quantity it shells out. Quality is more superior to the money aspect if one has to successfully finish projects. My advice to companies looking to get work done, look for smaller companies to do it for, they are cost-effective but do not compromise on the quality of work.
Publish Date: May 17, 2011 5:48 AM