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Opus Trust Group Selects Asigra Cloud Backup Connector Appliance to Simplify Enterprise Data Protection

Project Vision Implements End-to-End Cloud-Based Data Recovery Services by OnDemand Recovery, Powered by Asigra Software

TORONTO – September 25, 2013 – Asigra Inc., a leading cloud backup, recovery and restore software provider since 1986, today announced that Opus Trust Ltd. has implemented the Asigra Cloud Backup Connector Appliance after its backup infrastructure increased in size and complexity. The company chose its IT service provider, Project Vision, to deploy the new solution in order to simplify its backup environment and extend data protection capabilities across all of its systems, applications and networks.

Click to Tweet: Opus Trust Group Chooses Asigra Cloud Backup Connector Appliance to Simplify and Speed Data Recovery – http://bit.ly/psJwGa  #backup #cloud

Opus Trust Group Ltd. was founded in 1999, and through its subsidiaries, engages in direct marketing, information technology, and the distribution of wine products. For years, the company had protected its IT systems with cloud backup technology but as its business grew and more complex systems and enterprise applications were introduced to the network, the previous solution was incapable of protecting those new environments which put its data at risk. Rather than adding a mix of backup solutions to protect virtual servers and various applications, the company sought a simple approach which was available through Project Vision and OnDemand Recovery.

OnDemand Recovery provided Opus Trust Group Ltd with Asigra-based technology for its ability to unify the company’s backup environment under a single platform. Key among the provided capabilities was the ability to protect all of the company’s 4.8TB of data stored across physical and virtual computing systems while providing virtual machine disaster recovery both locally and from an offsite cloud-based service in the event of a data disaster. The resulting deployment consisted of an Asigra Cloud Backup Connector Appliance for local Virtual Disaster Recovery (VDR) based on the Cisco 2921 ISR GS router and public cloud backup services managed by OnDemand Recovery.

“Our network had become increasingly complex as storage volumes grew and our previous backup solution struggled to keep pace,” said Simon Johnson, Finance Director for Opus Trust Group Ltd. “By implementing the Asigra Cloud Backup Connector Appliance we simplified the infrastructure and improved the levels of data protection and recovery across all of our network and applications. We now have local backup to disk, automated offsite backup and a complete IT DR plan through the OnDemand Recovery service from Project Vision.”

The Asigra solution is delivered as a service by UK-based OnDemand Recovery. OnDemand Recovery’s cloud backup services have been architected to remove the IT management time and hardware, software and service-related costs of alternative solutions. The fully automated service is supported by an experienced team that actively monitors all backup activities daily to check and double-check backup and recovery logs for failures, errors and overall success.

“By working closely with Project Vision we have been able to realize the benefits of the Asigra Cloud Backup Connector Appliance for Opus Trust Group,” said Mark Saville, Managing Director, OnDemand Recovery. “Avoiding the need to add or re-use a discrete server for backup simplifies the network without placing any further load on the router. The solution works very well as you would expect from the companies behind it. Anything that makes backup and recovery simple and more reliable is a good thing for our clients.”

With the enhanced backup solution, Opus Trust Group has achieved peace of mind through greater efficiency and flexibility in the way the service is delivered and billed to reflect the current data protection needs. IT simplicity was furthered using the Asigra Cloud Backup Connector Appliance which serves as both an internet router and local backup server, thereby consolidating two devices into one. Additionally, by taking VMware images offsite as part of the cloud backup service, the customer has been able to subscribe to the VM cloud recovery service provided by OnDemand Recovery to support and meet the company’s IT DR objectives.

Key benefits of the Asigra software solution for Opus Trust Group Ltd. include:

• End-to-end protection of data across all systems, software and physical/virtual computing platforms.

• Simple to manage single interface for all data protection activities.

• Ability to recover data locally using the Asigra Cloud Connector Appliance or remotely from OnDemand Recovery.

• Flexibility in how the solution can be deployed to scale up or down depending upon the environment.

• Assurance in knowing data is secure with OnDemand Recovery’s IT DR plan coupled with the Asigra VDR solution.

“The benefits of the Asigra Cloud Backup Connector Appliance have been proven in installations around the world and the solution’s deployment takes hybrid cloud backup to the next level,” said Tracy Staniland, VP, Corporate Marketing, Asigra. “The added convenience, simplicity and assurance that data can be recovered either locally or remotely is a real advantage for organizations whose backup systems are challenged by diverse operating environments and stringent recovery requirements.”

Availability

The Asigra Cloud Backup Connector Appliance (Cisco 2921 Integrated Services Router pre-installed with Asigra Cloud Backup software) is available immediately and customers can purchase the bundled solution from authorized Cisco channel partners or Asigra Hybrid Partners.

To learn more about Asigra, visit: www.asigra.com

Follow Asigra on Twitter at: http://twitter.com/asigra

About Asigra

Trusted since 1986, Asigra provides organizations around the world the ability to recover their data now from anywhere through a global network of partners who deliver cloud backup and recovery services as public, private and/or hybrid deployments. As the industry’s first enterprise-class agentless cloud-based recovery software to provide data backup and recovery of servers, virtual machines, endpoint devices, databases and applications, SaaS and IaaS based applications, Asigra lowers the total cost of ownership, reduces recovery time objectives, eliminates silos of backup data by providing a single consolidated repository, and provides 100% recovery assurance. Asigra’s revolutionary patent-pending Recovery License Model provides organizations with a cost effective data recovery business model unlike any other offered in the storage market. Asigra has been recognized as a Gartner Cool Vendor and has been included in the Gartner Magic Quadrant for Enterprise Backup and Recovery Software since 2010. More information on Asigra can be found at www.asigra.com.

###

Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners.

Contact Asigra:

Joe Austin

The Ventana Group

(818) 332-6166

jaustin@theventanagroup.com

Publish Date: September 25, 2013 4:23 PM


Virtustream Supports Fortune 500* Businesses, Governments and Service Providers with Enterprise-Class Cloud Computing Solutions Powered by Asigra

Virtustream Partners with Asigra to Accelerate Cloud Portfolio Growth

TORONTO, ON. – April 16, 2013 - Asigra Inc., a leading Cloud Backup™, recovery and restore (BURR) software provider since 1986 today announced that Virtustream has selected cloud-based data recovery software by Asigra as the cornerstone of its data protection services portfolio. Virtustream, a leading cloud innovator that offers enterprise-class cloud solutions for enterprises, governments and service providers, selected Asigra for its end-to-end data recovery capabilities, multi-faceted partner support and service provider ecosystem.

Tweet This: @Virtustream Supports Fortune 500 Businesses, Governments and Service Providers with @Asigra Cloud-Based Data Recovery http://bit.ly/psJwGa

Virtustream simplifies the moving of complex IT processes to the cloud, whether private, public or hybrid. The solution provider delivers on the promise of this platform by helping organizations realize the full economic and business benefits possible through cloud computing. Virtustream’s flagship offering, xStream, is a secure, high availability, enterprise class hybrid cloud solution that delivers application level SLAs for mission critical applications (SAP, Oracle, Microsoft and thousands more). The company is trusted by enterprises worldwide, including Earthlink, Goodyear, Kawasaki Motors Corp and Mobily, who run their mission critical applications and protect their data using Virtustream cloud infrastructure.

In order to grow a more streamlined and profitable organization, Virtustream partnered with Asigra to enable enterprises and its service provider partners with a more complete and operationally efficient cloud solution. Asigra lowers operational costs by allowing service providers to deploy the same familiar software for a variety of data protection applications. For example, the company packages its Asigra-based solution to enable backup as a service, DR as a service, recovery as a service and as an onboarding tool to Virtustream’s cloud platform.

With these new capabilities, Virtustream customers have cited a number of advantages. First, organizations have improved server performance as a result of Asigra’s agentless architecture. Traditional technologies require the installation of software on all data protection targets which puts unnecessary strain on server CPU cycles. Asigra eliminates this, allowing servers to focus on application performance. Customers also enjoy utility-based billing of their services where they only pay for the services consumed. Furthermore, end-customers of the service (enterprises) place high value on the ability to self-administer data restores. This is especially critical where there is no time for delayed recovery operations.

With respect to Virtustream’s selection of Asigra, the company offers the following advice to service providers considering data protection as a service, “Compare Asigra against other backup solutions and evaluate all of them on the same set of metrics,” said Corbin Mills, North American Storage Lead, Platform Operations for Virtustream, “Doing this, you will see that Asigra provides the best option for delivering the right solution to customers.”

According to IDC, Big Data will join mobile and cloud as the next "must have" competency with the volume of digital content passing 2.7ZB (1ZB = 1 billion terabytes) in 2012, up 48% from 2011, rocketing toward 8ZB by 20151. IDC Predictions 2012: Competing for 2020.

“With the velocity, volume and variety of data being generated, enterprises are searching for reliable, secure and cost efficient methods for protecting this data whether it is big data, disaster recovery or business continuity strategies. Moving enterprise workloads to the cloud is at the core of our service and Asigra has been a key part of our growth and success,” said Matt Theurer, Senior Vice President, Global Cloud Platform Services, Virtustream. “Their partner development team’s willingness to talk with and assist our sales teams has allowed Virtustream team members to educate themselves in order to provide workable solutions for our customers. They also provide in-depth knowledge on the industry as a whole, allowing Virtustream to better understand and address customer needs and fears.”

“As a premier provider in their segment of the market, Virtustream has earned the trust and admiration of its global customer base,” said Eran Farajun, EVP, Asigra. “The addition of Asigra’s industry-leading security, reliability, efficiency and deployment flexibility complements their suite of enterprise-class cloud-based applications for a more robust service offering.”

To learn more about Asigra, visit: www.asigra.com

Follow Asigra on Twitter at: http://twitter.com/asigra

To learn more about Virtustream, visit: www.virtustream.com

Follow Virtustream on Twitter at: http://twitter.com/virtustream

About Virtustream

Virtustream is a leading cloud innovator offering enterprise class cloud solutions to enterprises, governments and service providers. Virtustream enables businesses to move complex production applications to the cloud - whether private, public or hybrid – while delivering the full economic and business benefits of the cloud. Both xStream and the Virtustream Cloud deliver secure, cloud efficiency with performance SLAs for mission critical applications (SAP, Oracle, Microsoft and thousands more). Virtustream’s solutions are backed by professional services to design, migrate to, and manage clouds.

Virtustream offers these enterprise class cloud solutions worldwide; owns data centers in the U.S. and EMEA; operates an international Cloud Exchange, SpotCloud®; has offices in San Francisco, Atlanta, NewYork, Washington D.C., Toronto, London, Dubai, Saudi Arabia and has partners in Asia and China.

About Asigra

Asigra is the leading cloud computing software vendor focused on backup, recovery and restoration with more than 550,000 global installations. Asigra Cloud Backup™ transforms the way businesses manage and protect their data by delivering seamless end-to-end data protection that efficiently scales and easily adapts to any IT environment. With more than 26 years of experience as backup/recovery pioneers, Asigra manages one of the largest business-class backup service provider ecosystems in the world who power their cloud backup services using Asigra technology and provide hands-on local service. Asigra is recognized by leading analyst firms as a top cloud storage vendor. Asigra Cloud Backup was recently recognized with the 2012 Frost & Sullivan North American Cloud Based Data Management New Product Innovation Award and named “Product of the Year” by Storage Magazine. Asigra was also awarded a 5-Star rating in the CRN Magazine’s 2013 Partner Program Guide, named a CRN 2013 Channel Chief, and also named a Best Channel Partner for 2013 by Business Solutions Magazine. Asigra is headquartered in Toronto, Canada, with offices globally. For more information, visit www.asigra.com

###

Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and

product names are, or may be, trademarks of their respective owners.

*A trademark or trade name of an entity other than Asigra

Agency Contact:

Joe Austin                                                                              

The Ventana Group

(818) 332-6166

joe.austin@ventanapr.com

 

Publish Date: April 16, 2013 2:08 PM


TreeHouse Interactive Reseller View™ Partner Relationship Management (PRM) Now Available on Microsoft Dynamics Marketplace

With Out of the Box Integrations for Salesforce CRM, Oracle and Microsoft Dynamics, Reseller View™ PRM Extends Lead as Most Complete and Compatible PRM

VNM110612 - SALT LAKE CITY, Utah - November 6, 2012 - TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced its Reseller View™ PRM system is now available on the Microsoft Dynamics Marketplace. With this development, Microsoft Dynamics CRM users will have access to the complete partner management capabilities offered in Reseller View.

Earlier this year, TreeHouse Interactive announced integration of its Reseller View PRM system with Microsoft Dynamics CRM, offering a fully customized partner portal, seamless integration of partner funnels with Dynamics CRM, partner on-boarding, deal registration, lead distribution, automated partner marketing enablement, automated training and certification (LMS), partner locator and a host of other features to make partner management easier and give partners everything they need to better sell, service and support a company’s products. Reseller View is compatible with Microsoft Dynamics On-Premise versions 4.0 and 2011, as well as the cloud-based Microsoft Dynamics CRM Online.

Availability on Microsoft Dynamics Marketplace requires Microsoft testing and approval, and is accompanied by reviews from Microsoft Dynamics CRM users. Reseller View's availability on the Microsoft Dynamics Marketplace is a testament to the continuing innovation and customer-driven design that is paramount to TreeHouse's approach to product development. Reseller View is now the only PRM offering to have standard integrations with salesforce.com, Oracle and Microsoft out of the box.

“Our competitors in this space have really missed the mark,” said Erich Flynn, CEO, TreeHouse Interactive. “Integration with CRM is core to creating, maintaining and growing successful partner networks. We have spent development time on integrating with salesforce.com, Oracle and Microsoft offerings because it matters to our customers. We don’t believe they should pay exorbitant integration fees for one-off integrations that are not approved or tested, or may be limited in scope. Our customers demand something deeper and we’ve listened. Being integrated and part of the Microsoft Dynamics Marketplace shows our dedication to both our customers and Microsoft in helping to solve real business issues.”

Several customers have reviewed the integrated offering on the Microsoft Dynamics Marketplace and have given it five out of five stars. They highlight a seamless integration with Dynamics CRM, ability to easily switch their partner network to Microsoft Dynamics from another CRM system without any partner downtime, and TreeHouse’s ability to deliver a turnkey, fully-integrated PRM system on time and on budget with the advanced features they need.

User reviews can be seen at: http://dynamics.pinpoint.microsoft.com/en-us/applications/reseller-view-partner-relationship-management-prm-12884945176/reviews.

Reseller View is generally available now on the Microsoft Dynamics Marketplace for all Dynamics users. To see a demonstration, contact TreeHouse Interactive at 801.576.8428, sales@treehousei.com or visit www.treehousei.com.

To learn more about partner relationship management and Reseller View, see Reseller View resources.

Tweet This: @treehousei launches #partnerrelationshipmanagement system #PRM on Microsoft Dynamics Marketplace http://bit.ly/cShHCj

Follow TreeHouse Interactive on Twitter at: http://twitter.com/#!/treehousei

About TreeHouse Interactive
TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

###

TreeHouse Interactive, Reseller View, Marketing View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

Publish Date: November 6, 2012 4:44 PM


TreeHouse Webinar Series to Reveal New PRM Technologies, How to Grow Your Marketing Database and Insights into Today's Digital Buyers

Popular TreeHouse Interactive Webinar Series Continues, Adding to Over 30 Installments That Help Channel, Marketing and Sales Professionals

VNM92612 – Salt Lake City, UT – September 26, 2012 – TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced the continuation of its popular webinar series for increasing sales, marketing and channel effectiveness. The current installments build on a library of more than 30 webinars, and focus on new PRM technologies, how modern marketing teams are expanding their databases in innovative ways and how to effectively market to today’s digitally empowered buyers.

TreeHouse Interactive's educational webinar series is practical in nature, providing information attendees can start using immediately. The series helps companies improve business processes that accelerate revenue growth.

Scheduled webinars include:

• Exploring New Technologies in PRM – September 27, at 1 p.m. Eastern
• Growing Your Marketing Database – October 18, at 1 p.m. Eastern
• Marketing to Today’s Digitally Empowered Buyer – November 8, at 1 p.m. Eastern

Visit TreeHouse Interactive's Resource Library to download past webinars.

Exploring New Technologies in PRM
This webinar is hosted by Channel Marketer Report
Presenter: Erich Flynn – CEO, TreeHouse Interactive
Registration: http://channelmarketerreport.com/2012/08/amping-up-channel-performance-with-prm-solutions/

Within the last 12 months, a host of new technologies have emerged—all developed to better support partner networks. Because partners are essential to a manufacturer’s success, it is more important than ever to track and manage reseller sales and marketing progress efficiently. Partner Relationship Management (PRM) allows manufacturers to maximize the overall management and enablement of partner networks. Optimal solutions also allow organizations to improve communication and collaboration with resellers. In this webinar, attendees will learn about four areas where PRM has seen significant advancements:

• Partner marketplaces
• Partner training and certification
• Improved integrations with major CRM systems
• Partner marketing enablement

About Erich Flynn
Erich Flynn is the CEO of TreeHouse Interactive, and has more than 20 years of experience in channel and partner sales. TreeHouse Reseller View PRM enables successful channel programs for hundreds of thousands of partners around the globe. Flynn also has experience managing large partner networks directly, having held high-level sales and marketing positions at companies such as Iomega, Fujitsu and Quantum.

Growing Your Marketing Database
Presenter: Chris Frank – Director of Marketing, TreeHouse Interactive
Registration: http://www.treehousei.com/company/growing_your_marketing_database_webinar.aspx

If your prospect database isn't growing, it's shrinking. In this webinar, marketing automation expert Chris Frank discusses the tactics and technologies smart companies use today to constantly increase the size of their database and fill their marketing funnel. Topics covered in this webinar include:

• The pitfalls of buying vs. building lists
• What list databases are good for
• Leveraging social media
• Building databases through behaviors

About Chris Frank
Chris Frank has spent more than a dozen years in marketing, and is the marketing director for TreeHouse Interactive. He is a marketing automation expert, and has helped hundreds of companies understand the strengths and weaknesses of their marketing plans, as well as how to use technology to improve effectiveness.

Marketing to Today’s Digitally Empowered Buyer
Presenter: Rebel Brown – Speaker, Author, Agent of Change
Registration: http://www.treehousei.com/company/marketing_to_digital_buyers_webinar.aspx

Thanks to the digital age, today’s buyers can research, select and purchase their products without getting you involved in the decision. You won’t even know they were buying. In fact, research shows that today's B2B and B2C buyers move through roughly 80 percent of the buying cycle without speaking to a vendor. Topics covered in this webinar include:

• Capitalize on the biggest buying shift ever
• Learn how great marketing is like Internet dating
• Engage and compel your audiences to buy
• Accelerate your revenue cycle with integrated sales and marketing approaches that leverage the change in buying behavior

About Rebel Brown

Rebel Brown speaks from experience! A true agent of change, she has spent the last 20 years insuring that her clients get ahead and stay ahead in a competitive marketplace. Her popular programs deliver actionable strategies that can be implemented for immediate results! She is the author of Defy Gravity: Propel Your Business to High Velocity Growth, as well as several e-books and video programs. Her popular blog, “Rebel With a Cause” is read by thousands weekly. Brown applies her Principles of Change specifically to fueling buyer engagement in this webinar.

Tweet This: @treehousei webinar series to cover new #PRM technologies, expanding marketing databases and better marketing to today’s digital buyer - http://bit.ly/cShHCj


Follow TreeHouse Interactive on Twitter at: http://twitter.com/#!/treehousei

Resource Library: For more information about partner relationship management and marketing automation, visit the TreeHouse Interactive Resource Library.

Hyperlinks in this Press Release:
Marketing View Marketing Automation:
http://www.treehousei.com/marketing_view/overview.aspx

Reseller View Partner Relationship Management (PRM):
http://www.treehousei.com/reseller_view/overview.aspx

TreeHouse Resource Library:
http://www.treehousei.com/company/resource_library.aspx

About TreeHouse Interactive
TreeHouse Interactive delivers industry leading solutions in partner relationship management (PRM) and marketing automation. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

# # #

TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

Publish Date: September 27, 2012 7:31 PM


TreeHouse Interactive Continues Rapid Growth in Partner Relationship Management (PRM) Segment

Reseller View PRM Enables Companies to Achieve Faster Time to Revenue, Reduce Channel Conflict and Improve Sales Support for Partners

VNM91012 – SALT LAKE CITY, Utah – September 10, 2012 – TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced expansion of internal teams and a rapid increase in partner portal deployments based on industry demand for benefits delivered via its Reseller View PRM product. Reseller View PRM is the primary driver behind a 50+ percent growth rate in Q1 and Q2 of this year. Many high-profile companies have turned to TreeHouse Interactive within the past few months and deployed partner portals, including Internap, VMWare’s Mozy Division and Syncsort. WHIPTAIL and National Instruments are scheduled to launch within the next two months.

“The demand for PRM has never been higher,” said Erich Flynn, CEO, TreeHouse Interactive. “Coming out of the economic downturn, vendors are looking to run their businesses smarter, recover from failed CRM or partner portal deployments that haven’t lived up to expectations, and put everything in their partners' hands to be successful in selling, servicing and supporting their products.”

Top on the technology wish list for many channel teams is deep, out-of-the-box integration with leading CRM vendors like Salesforce, Oracle and Microsoft. TreeHouse’s Reseller View is compatible with more CRM systems out-of-the-box than any other PRM solution, enabling partners to enter and receive leads in a simple portal interface while internal sales and channel management stay in their daily CRM system to approve and manage partner leads and opportunities. As a result, companies are achieving faster time to revenue, reducing channel conflict and better supporting partner sales efforts.

Flexibility is another key issue for many companies looking to TreeHouse for PRM technology. Some TreeHouse customers have spent millions of dollars in branding, making it essential that partner program efforts are 100 percent consistent with branding guidelines. Reseller View gives companies complete control over new and existing partner content to ensure branding consistency.

In addition, TreeHouse’s modular approach allows customers to select from the most comprehensive feature set in the industry, including opportunity registration, partner marketing enablement, automated contract management, MDF/co-op management, training and certification, partner locators and more. Reseller View PRM is also the only solution in the industry that makes it easy to control partner access to different features, benefits and content based on partner type.

“Our current partner directory and internal communication tools with our partners needed a complete face-lift,” said Armando Valim, manager of the National Instruments Alliance Partner Network. “We needed a vendor that could meet our foundational requirements, while bringing industry perspective and new functionality. TreeHouse has been able to provide us a solution to fit our needs.”

For more information on TreeHouse Interactive’s Reseller View PRM solution, contact TreeHouse Interactive at 801.576.8428 or sales@treehousei.com.

Tweet This: @TreeHousei Continues Rapid Growth in #PartnerRelationshipManagement (#PRM) Segment - http://bit.ly/cShHCj

Follow TreeHouse Interactive on Twitter at: http://twitter.com/#!/treehousei

Resource Library: For more information about partner relationship management, visit the TreeHouse Interactive Resource Library.

Hyperlinks in this Press Release:
Reseller View Partner Relationship Management: http://www.treehousei.com/reseller_view/overview.aspx
TreeHouse Resource Library: http://www.treehousei.com/company/resource_library.aspx

About TreeHouse Interactive
TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

# # #

TreeHouse Interactive, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

Contact:
Denise Nelson
The Ventana Group
925.837.6277
denise.nelson@ventanapr.com

Publish Date: September 10, 2012 4:53 PM


Content Marketing: Why It Should Be A Marketing Priority - http://bit.ly/rXHFwQ

Author: Chris Frank, Marketing Director, TreeHouse Interactive

VNM81412 - Many of today’s marketers are focused on their outbound campaigns or events and grossly underestimate the power of content marketing. This needs to be a new priority for marketers.

The idea of content marketing is to get to prospects earlier in the buying cycle by providing them relevant content they can use to help them learn more about your category of product and how to be successful with it. Early in the buying cycle, prospects tend to be in information gathering mode. They are doing research, and in many cases are just trying to get a better understanding of the category in general. If you look at most company websites, you will find that the majority of documents are geared toward much later stages in the buying cycle. Items like datasheets and competitive guides typically get viewed much later in the buying process than items like white papers.

Consider recent DemandGen Report research that indicates a mere 22% of respondents still follow the traditional RFP path. The remaining 78% now narrow the field long before the RFP process (DemandGen Report, 2010). This means that nearly 8 out of 10 buyers are searching the web long before they get to you. The earlier you get to them in the buying process, the more likely you will be to participate in the end (i.e. make a sale).

The best content marketing programs I have seen leverage this knowledge to their advantage. Here are some strategies they have in common.

• Generate relevant content
• Syndicate content
• Track content usage
• Track and measure related behavior
• Behave responsibly
• Generate Relevant Content

The first component of content marketing is the content itself. It has to be meaningful, helpful and geared toward the early stages of the buying cycle. In some of the best executions I have seen in this area, companies actually have a content plan for each stage in the buying process. For the rest of us mortals, I recommend starting at the beginning—you likely have content for the end stages in the process already.

Syndicate
The most obvious syndication vehicle is your website. There are, however, many others. Some important ones are industry-specific sections of social networks like LinkedIn, where groups of like-minded individuals in your industry are already gathered and where it is easy to post content. There are also many industry websites and blogs that accept content if you just ask. Also consider newly emerging services like the Ventana New Media Engine. (Full disclaimer: Ventana is a partner and we are a customer of theirs). Finding the right content outlets and doing content syndication yourself can be a time consuming task. Their offering is part service and part software that can syndicate your content through many relevant outlets very quickly.

Track Content Usage
Essentially, many demand generation/marketing automation systems, including TreeHouse Interactive’s, can help you track who is downloading your content. This is critical to being able to provide follow-on nurturing and marketing automation that develops an initial content download into a lead. One word of advice: some marketing automation systems will require a form to be placed in front of each piece of content (for the record, TreeHouse Interactive’s does not). My rule is that the number of questions you ask on such a form is inversely proportionate to the number of leads you get. Therefore, keep the content gate to a minimum.

Track and Measure Related Behavior (anonymous website visitor tracking)
Tracking your anonymous visits correctly can help turn them into incremental revenue. If you choose not to gate your content (or even if you do) you can track the companies that come to your website and determine who they are and what content they are both downloading and viewing online. There are many tools that do this today. You can then take that information and use a service like Data.com or ZoomInfo to purchase contacts at those companies that match your likely buyer profile. This enables you to begin nurturing the right contacts at companies that have displayed interest or even directly reach out to them. In addition to the content downloaded, sophisticated companies are tracking individual web visits, anonymous company web visits, page views, email opens, link clicks and more. The complete behavioral picture on a company and individual level helps you nurture potential buyers more effectively.

Behave Responsibly
We all want to react quickly to leads generated by marketing efforts. Sometimes, however, you need to be judicious in how and when you take action. Most of the top marketing automation systems can alert a sales person when one of their leads returns to the website. Before calling that lead, it makes sense to look at their contact history with you and determine if they are ready first. There is a company that calls me every time I hit their website. I have never asked for a call nor have I ever filled out a form on their website that would indicate I am open to one. The salesperson typically opens with something like, “Hey, I see you’ve been on our site today.” This has really turned me off to the company’s products and makes me sorry I ever downloaded anything from their website. So, be judicious in your approach and how you use the information you are gaining from content marketing efforts.

In summary, if you execute an effective content marketing strategy, you will get to buyers earlier in the buying cycle. You will increase your leads and web traffic, and ultimately increase your revenue as a result if you use both information and automation responsibly.

Tweet This: @TreeHousei: #ContentMarketing: Why It Should Be A #Marketing Priority http://bit.ly/rXHFwQ

Follow TreeHouse Interactive on Twitter at: http://twitter.com/#!/treehousei

For parties interested in marketing automation, demand generation, lead generation, marketo

Publish Date: August 14, 2012 10:26 PM


Ozoshare Launches as First Social Networking Platform for The Green World

New Social Network, Designed Solely for the Green Community, Connects Individuals and Businesses/Groups/Federations Who Share the Same Eco Concerns and Goals

VNM8712 –LOS ANGELES, Calif. – August 7, 2012 – Ozoshare, the first social networking platform dedicated to the green world driven solely by the green interests of its members, marked its public launch today. The new site is the first and only private, secure, user friendly social network dedicated to the green community where members connect and share in an increasingly eco-focused world.

“People are realizing that the world “going green” is no longer a choice but our responsibility” said Thomas Smith, partner, Ozoshare. “Going green is our responsibility for a healthy future and social networking is the current means of mass communication. Ozoshare is the ideal combination of both, it is one step ahead and is the vehicle where people and companies participating in the green world share and connect with others in an interactive, member-driven social media platform. It’s the first social network of its kind for green community members at every level and category from personal interests to technologies and organizations.”

Prior to official launch, grassroots promotions and people's green passions have built the Ozoshare site to over 3000 members and growing daily. The site is ideal for green entities such as businesses, groups, organizations, federations, charities, institutions, websites, schools, universities as well as green individuals as they work to raise funds, gain support for green movements, buy and sell green products, educate on green topics and create green related partnerships.

Members share their green messages and missions while staying up to date with current green issues with the members they are “partners” (friends) with. Rather than complicating the experience with other social dimensions, such as the members’ gender, parties or friends, Ozoshare provides a platform specifically for members via their green interests they designated on their Ozoshare bio (profile). Members can have a business page and/or a personal page and an unlimited number of “partners.” Members can also create custom pages with personalized tabs that include their website, donation page, newsletter, mission statement, blog and more. Other Ozoshare members “approve” the pages they agree with and all can see the “approves” tally up, just like “liking” a page on Facebook.

Features include:
The Buzz: Electronic wall to log discussions and “buzz's”(posts) between partners
Tree Mail: Inter-network private communication message channel
Business-ready platform: Ability to own a personal and/or business page and have a limitless number of partners (friends)
Customization: Create unique pages with custom tabs within the “bio” section such as a website, donation page, newsletter, mission statement, blog, or other. Members can visit while on Ozoshare and “approve” them
Multiple Accounts: Efficient multi-account management with the ability to “tab” through accounts without logging in and out.
Interest Aggregation: The Green Interest Page - assembles interest-based content on the site via members green passions. This includes groups, events and members associated with specific green interests such as recycling, green technology, ecology, etc.
Pow Wows: An open, private or secret pow wow (group) customized and formed by the Ozoshare member via their desired “green interest”. Members create, participate or search for Pow Wows to branch out further and share ideas, links, photos and video. Every member of a Pow Wow receives a “rooster” notification when there is a buzz (post). Privacy settings are customized by the Pow Wow administrator to set up an 1. an “Open Pow Wow” that anyone can view and request to join 2. “A Private Pow Wow” where anyone can view but only join through invitation or 3. “A Secret Pow Wow” which can not be found or viewed and joined only by invitation.


Julie Benz, known for her work on Dexter and Desperate Housewives and also a green/eco advocate expressed support for the new green community. 

"Ozoshare helps me learn how to live more eco-friendly and green.  It makes me feel like a part of the green community and I can now share what I learn with others.  Plus it's really simple to use.  I really believe it's only a matter of time before other celebrities, organizations, and consumers find out about this exciting resource. Go green!"

According to Seth Leitman, green living expert at GreenLivingGuy.com and provider of information and tips on Green Living; as well as the editor of McGraw-Hill's Green Guru Guides, "the green steamroller is increasing in momentum with individuals and companies accelerating the movement."

"Ozoshare provides a platform for the green world that allows for collaboration, discussions and activities in a way that really differentiates them from other social networks," said Leitman. "The ability to have multiple accounts under a single login with simple tabbing that really simplifies management. There is no limit to the number of partners (friends) that personal or business page owners can follow, removing the limits to collaboration. The biggest advantage of Ozoshare is that it is driven by green interests which link members to the people and organizations they want to connect with. This results in greater conversion for organizations and a more satisfying experience for individuals."

Ozoshare members using the “Ozo Seal” on their websites or marketing materials identify themselves as active in the green movement. While serving to increase a member’s partner network with like-minded individuals it also serves as a brand of integrity and conscience. The “Ozo Seal”, when clicked, directs the user to the bio page of the member on Ozoshare.

For more information on Ozoshare, please visit: www.ozoshare.com


About Ozoshare
Ozoshare is the first “green” social networking platform to be driven solely by members with green interests. The green social network is available to businesses, organizations and individuals focused on eco-focused interests, activities and goals. Founded in 2011, Ozoshare is headquartered in Los Angeles and has more than 3,000 members. For more information, please visit: www.ozoshare.com.
###


Media Contact:
Joe Austin
The Ventana Group
(818) 332-6166
jaustin@theventanagroup.com

Publish Date: August 7, 2012 7:45 PM


Asigra Recognized in CRN Magazine’s 2012 Women of the Channel

Senior Director of Corporate Marketing Makes Annual List of Influential Women in the Channel

TORONTO – July 25, 2012 - Asigra Inc., a leading Cloud Backup, Recovery and Restore (BURR) software provider since 1986, announced that Tracy Staniland, Senior Director of Corporate Marketing at Asigra, has been recognized as a 2012 “Power 100” Woman of the Channel by CRN Magazine. An elite subset of CRN’s annual Women of the Channel list, the “Power 100” designation is awarded to the highest ranking women holding the most prominent channel-focused positions in a vendor or Solution Provider organization. These women have made a name for themselves as influential leaders within their own company, and the IT channel as a whole.

This year’s Power 100 Women of the Channel were selected by the editors of CRN Magazine from a field of applications and nominations from vendor channel organizations, distributors and solution providers.

“I would like to offer my congratulations to all the 2012 Women of the Channel,” said Tracy Staniland, Senior Director, Corporate Marketing. “It is a great honor to be recognized along with women who have achieved such significant accomplishments.”

Tweet This: Asigra Sr. Director Corporate Marketing Named to @CRN Women of The Channel Power 100 List

In her role at Asigra, Tracy Staniland has been instrumental in developing corporate marketing initiatives, including innovative channel marketing and communications designed to enhance channel partner enablement. She has developed and implemented joint marketing strategies with partners that have increased sales opportunities and enhanced relationships between Asigra and the partner ecosystem. She recognized, and fulfilled the need to provide partners with access to marketing mentors and resources that support demand generation. 

“Our goal is to be the virtual marketing team for our channel partners,” said Staniland. “Cloud backup and recovery is a growing, but highly competitive market. In order to be successful, our partners need to differentiate themselves from the crowd, therefore, we are providing them with the marketing and sales tools they need to drive demand for their services to outmarket the competition and position for success”.

“Now in its ninth annual publication, CRN’s special ‘Women of the Channel’ issue is one of our most popular of the year,” said Kelley Damore, VP, Editorial Director, UBM Channel.  “The ‘Power 100’ designation is a special achievement award given to an elite subset of our Women of the Channel list. It’s given to a small group of female executives based on their accomplishments over the past year, and their dedication to driving the overall success of the IT Channel. We want to honor and congratulate these women for their contributions to the industry and their respective organizations.”

“We are honored and pleased to see Tracy recognized for her channel advocacy along with the hard work and dedication she has contributed to enhancing the marketing capabilities of both Asigra and our global Partner Ecosystem,” said Eran Farajun, EVP, Asigra.

Asigra was recognized earlier this year by CRN with a 5-Star Rating in the 2012 CRN Partner Programs Guide and Eran Farajun, EVP of Asigra, as a 2012 Channel Chief.  

Executives on both lists were selected by the editors of CRN Magazine based on nominations and applications from a field of vendor channel organizations, distributors and solution providers.  Criteria for selection was based on the role each applicant played over the past year in driving revenue for their company and the steps they’ve taken to evangelize the importance of the IT channel.

Follow Asigra on Twitter at: http://twitter.com/asigra

UBM Channel (www.ubmchannel.com)

UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at http://www.ubmchannel.com. Follow us on Twitter at http://twitter.com/ubmchannel.

UBM plc (www.ubm.com)

UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

About Asigra

Asigra is the leading cloud computing software vendor focused on backup, recovery and restoration with more than 550,000 global installations. Asigra Cloud Backup™ transforms the way businesses manage and protect their data by delivering seamless end-to-end data protection that efficiently scales and easily adapts to any IT environment. With more than 26 years of experience as backup/recovery pioneers, Asigra manages one of the largest business-class backup service provider ecosystems in the world who power their cloud backup services using Asigra technology and provide hands-on local service. Asigra is recognized by leading analyst firms as a top cloud storage vendor.  Asigra Cloud Backup™ was recently named “Product of the Year” by Storage Magazine and Asigra was recently awarded a 5-Star rating in the CRN Magazine’s 2012 Partner Program Guide, named a CRN 2012 Channel Chief, and also named a Best Channel Partner for 2012 by Business Solutions Magazine. Asigra is headquartered inToronto,Canada, with offices globally. For more information, visit www.asigra.com

 

Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners.

PR Contact

Joe Austin

Ventana PR

(818) 332-6166

joe.austin@ventanapr.com

 

Publish Date: July 25, 2012 6:38 PM


The Ventana Group To Present Social Media Tips for Better Content Marketing

Free Webinar will Feature Newest Techniques for Effective Content Marketing Strategies to Drive Website Traffic and Engage Customer Prospects

VNMVG71312 - The Ventana Group™, a leading provider of integrated public relations, content marketing and social media, has announced that Vice President Joe Austin will be the featured speaker at a webinar discussing the newest techniques and technologies for influencing target audiences, driving website traffic and making the most of audiences once they are reached. The webinar will be hosted by TreeHouse Interactive™ (http://www.treehousei.com), the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions on Thursday, July 19, 2012 at 1 p.m. Eastern/10 a.m. Pacific. Registration information is available at http://bit.ly/MtC7N3.

With prospective B2B buyers spending more time online and engaging peers in social networks, this has changed how prospective customers research, vet and purchase new products and services. According to a Nielsen Research study, Americans now spend 25 percent of their time online as compared to 12 percent in 2005. 38 percent of this time is spent on social networks and reading blogs, a number that has increased significantly over the past 12 months. 12 percent of Americans now post daily on Twitter and more than half of all Americans use Facebook for business purposes.

Content marketing involves creating content that is unique and provides real industry value. But that is just the beginning. In this webinar, Austin will discuss five steps to content marketing success with specific insight on content creation, publishing and syndication, and the integration of these efforts into the corporate marketing framework to improve and measure results.

By taking advantage of new content publishing technologies and accessing new media publishing channels, companies are increasing the impact of their content marketing efforts. With these new channels, organizations are extending the usefulness of existing content, such as videos, blogs, white papers, analyst reports, product/service reviews, case studies and more to enhance web-based lead generation, improve organic search rankings and accelerate interaction with prospective customers. As part of this presentation, it will be shown how this activity is engaged and the results that it delivers.

About Joe Austin

Joe Austin is vice president of the Ventana Group. With more than 18 years experience in business-to-business communications, he has remained focused on helping organizations expand brand awareness and market share, and spearheads the company's new and social media efforts. In 2008, Austin pioneered the Ventana New Media Engine™, a patent pending SEO-powered publishing solution that leverages multiple online media channels for greater web presence, higher search rankings, and lead generation.

ABOUT THE VENTANA GROUP

The Ventana Group is a leading communications firm specializing in integrated public relations, content marketing and social media. We are laser focused on emerging technologies and establishing companies as leaders in their industries. With a keen understanding of our clients' business challenges, we seamlessly join with marketing operations to achieve measurable, top-tier results. Ventana blends core public relations programs with traditional media, social media and powerful content-driven SEO strategies to drive brand awareness, Google ranking authority and lead generation. This approach, coupled with deep domain expertise, assures that our clients stand out from the crowd and achieve an unprecedented return on investment. The Ventana Group is headquartered in the greater Washington DC area, with offices in San Francisco, California and Austin, Texas. For more information, visit www.theventanagroup.com.

Tweet this: @TheVentanaGroup VP Joe Austin to Discuss Tips for Better #ContentMarketing During Webinar July 19th http://bit.ly/MtC7N3

Tags: SEO, internet marketing, PPC, search engine optimization, search marketing, SEO service, search engine marketing, search SEO, SEO company, digital marketing, content marketing

###

Debbie Carter

The Ventana Group

(540) 272-7639

dcarter@theventanagroup.com

 

URLs embedded in this press release

• The Ventana Group: www.theventanagroup.com

• TreeHouse Interactive: www.treehousei.com

• Webinar Registration: http://bit.ly/MtC7N3

For parties interested in SEO, internet marketing, PPC, search engine optimization, search marketing, SEO service, search engine marketing, search SEO, SEO company, digital marketing, content marketing

Publish Date: July 13, 2012 7:38 PM


Asigra Expands Global Training Offerings to Include the Industry’s First Tiered Technical Cloud Backup and Recovery Certification Program

Technology Certification Strengthens Position of Partners as Trusted Advisors for Cloud Backup Services

TORONTO – June 14th, 2012 - Asigra Inc., a leading Cloud Backup, Recovery and Restore (BURR) software provider since 1986, unveiled the Asigra Cloud Backup™ Technical Certification Program, the industry’s first tiered cloud backup certification program to be offered by a cloud backup software provider. Offered through Asigra Training Services, this individual-based certification program covers the entire Asigra Cloud Backup product suite. As the first tiered technical certification program for the backup and recovery industry, the new program will improve the industry by creating individuals who have a validated and certified level of technical competency. The program was announced at the 2012 Asigra Cloud Backup Partner Summit, the largest cloud backup event of its kind, which took place from June 11th to June 13th at the Sheraton Centre, Toronto.

“The cloud backup and recovery industry has needed this certification program for some time,” said Werner Coetzee, Business Consultant, Shoden Data Systems, a Hitachi Data Systems Company.

Tweet This: @Asigra offers the first tiered technical certification program for #cloud #backup service providers #asigrapartnersummit

“By having employees that have been certified by Asigra, our partners can enhance their customer service by providing a consistent level of quality,” said Sean Leclair, Director, Technical Services, Asigra. “It’s a comprehensive and rigorous certification program, so our partners will know that an Asigra certified employee understands and knows how to use the best practices for Asigra Cloud Backup software. Our partner’s clients can be assured that there are qualified and certified backing up and protecting their data.”

There is a link between employee certification and overall employee efficiency and productivity. According to IDC, organizations with 40% to 55% of their team members certified performed above the average of all organizations. IDC research has also found that well-trained teams in IT were 10% more productive and could account for $70,000 worth of improvement annually for a seven person team.

The Asigra Certification Program is divided into four levels: Asigra Certified Associate (ACA), Asigra Certified Technician (ACT), Asigra Certified Engineer (ACE) with specialization and Asigra Certified Instructor (ACI).  All levels require that students participate in a blend of in-class and e-learning sessions. To gain the Instructor designation, the student is required to submit a presentation to a thorough evaluation process, judged by qualified Asigra training staff.

Asigra Partners interested in more information about the Asigra Cloud Backup Technical Certification Program should contact their Partner Development Manager or training@asigra.com.

Follow Asigra on Twitter at: http://twitter.com/asigra

About Asigra

Asigra is the leading cloud computing software vendor focused on backup, recovery and restoration with more than 550,000 global installations. Asigra Cloud Backup™ transforms the way businesses manage and protect their data by delivering seamless end-to-end data protection that efficiently scales and easily adapts to any IT environment. With more than 26 years of experience as backup/recovery pioneers, Asigra manages one of the largest business-class backup service provider ecosystems in the world who power their cloud backup services using Asigra technology and provide hands-on local service. Asigra is recognized by both Gartner and Forrester as a top cloud storage vendor.  Asigra Cloud Backup™ was recently named “Product of the Year” by Storage Magazine and Asigra was recently awarded a 5-Star rating in the CRN Magazine’s 2012 Partner Program Guide, named a CRN 2012 Channel Chief, and also named a Best Channel Partner for 2012 by Business Solutions Magazine. Asigra is headquartered in Toronto, Canada, with offices globally. For more information, visit www.asigra.com

###

Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners.

 

Company Contact

 

Greg Devine

 

Asigra

 

(416) 736-8111 ext. 1453

 

gregory.devine@asigra.com

 

Agency Contact

Joe Austin

Ventana PR

(818) 332-6166

joe.austin@ventanapr.com

 

 

 

Publish Date: June 14, 2012 5:09 PM


Professional Tool and Equipment Distributor Ensures Business Data Recovery with Asigra Cloud Backup

 G2S Toolshop Selects Unified Cloud Backup Solution for Continuous Protection of Database, Business Application and Unstructured File Data

 

TORONTO – June 6, 2012Asigra Inc., a leading cloud backup software provider since 1986, today announced that G2S Toolshop, a distributor of professional tools and equipment throughout Canada, has selected Asigra Cloud Backup™ delivered as a service by Telsist. G2S Toolshop chose the Asigra platform for comprehensive and continuous protection of all business data across all computing endpoints.

Tweet This: Tool and Equipment Distributor Ensures Business Data Recovery with @telist_inc Cloud Backup Services Powered by @Asigra #disasterrecovery 

Established in 1988, G2S Toolshop is the warehouse that customers depend on for professional tools and equipment needs. As wholesale distributors, the company serves automotive and industrial after market retailers as well as mobile jobbers located across Canada. The company strives to fulfill the expectations of clients by understanding their needs and constantly evolving to meet demands as the market develops.

Prior to selecting Telsist Cloud Backup Managed Services Powered by Asigra, G2S was using an online backup solution which lacked the ability to adequately protect its SQL Server environment. Before that, G2S was using tape-based backup which was time-consuming to manage and lacked the ability to efficiently perform remote backup and recovery. After an extensive search of more robust data protection solutions, Asigra was selected for its feature-rich platform to protect the company’s growing list of business critical data. 

G2S maintains an all Windows IT environment and has configured Asigra Cloud Backup to protect all computing systems, including application servers and Windows OS desktops. G2S was especially interested in protecting its SQL Server database, accounting application data and volumes of unstructured file data. With the Telsist managed solution in place, G2S currently protects 30 gigabytes of data with Asigra’s local and remote recovery capabilities.

According to G2S Toolshop, “One of the main reasons they went with Telsist and Asigra was because the companies offered a greater number of business oriented features. Additionally, the device agnostic solution provided for the protection of all computing systems and the broadest range of business application data. Add in remote recovery and automated always-on protection and this provided an unbeatable combination that more than meets the company’s data protection needs.”

“Like many organizations, G2S has found that automated cloud backup supported by a knowledgeable backup services team to be a high-value alternative to adding IT in-house resources for backup and disaster recovery (DR) management,” said Elvira Bracci, Marketing  Director for Telsist. “Customers like G2S also get the latest technology without the need to deploy, manage and maintain the process so that all critical data is recoverable when required.”

So far, G2S has had to conduct one file-level recovery which wasperformed without a heavy time requirement.  The same action using tape could have easily have taken ten times the amount of time which is a testament to the efficiencies gained with the cloud solution.

Key Advantages of Asigra Cloud Backup for G2S:

·       Remote backup with user-enabled recovery

·       End-to-end protection of all computing systems

·       Ability to recover the broadest range of business application data, including SQL Server

·       Hands-free operation managed by professional backup service provider

“G2S Toolshop’s experience with Asigra Cloud Backup mirrors the experience we hear from many of our users,” said Tracy Staniland, Senior Director, Corporate Marketing, Asigra. “While cost is a consideration, the requirement for enterprise-class features and a more reliable approach to data protection remain key considerations for businesses. As an early leader in business-class cloud backup and recovery, Asigra remains dedicated to supporting these organizations.”

Follow Asigra on Twitter at http://twitter.com/asigra

About Asigra

Asigra is the leading cloud computing software vendor focused on backup, recovery and restoration with more than 550,000 global installations. Asigra Cloud Backup™ transforms the way businesses manage and protect their data by delivering seamless end-to-end data protection that efficiently scales and easily adapts to any IT environment. With more than 26 years of experience as backup/recovery pioneers, Asigra manages one of the largest business-class backup service provider ecosystems in the world who power their cloud backup services using Asigra technology and provide hands-on local service. Asigra is recognized by both Gartner and Forrester as a top cloud storage vendor.  Asigra Cloud Backup™ was recently named “Product of the Year” by Storage Magazine and Asigra was recently awarded a 5-Star rating in the CRN Magazine’s 2012 Partner Program Guide, named a CRN 2012 Channel Chief, and also named a Best Channel Partner for 2012 by Business Solutions Magazine. Asigra is headquartered in Toronto, Canada, with offices globally. For more information, visit www.asigra.com

###

Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners.

Company Contact

 

Greg Devine

 

Asigra

 

(416) 736-8111 ext. 1453

gregory.devine@asigra.com

 

 

 Agency Contact

 Joe Austin

 Ventana PR

 (818) 332-6166

 joe.austin@ventanapr.com

 

 

Publish Date: June 6, 2012 12:20 PM


TreeHouse Webinar Series to Share Best Practices for Award-Winning Channel Programs, Enhancing the Partner Experience, and Content Marketing Tips

VNMETR6512 - SALT LAKE CITY, Utah - June 5, 2012 - TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM) and marketing automation solutions, today announced the continuation of its popular webinar series for increasing sales, marketing and channel effectiveness.

TreeHouse Interactive's educational webinar series is focused on helping companies increase their understanding of how to improve business processes that accelerate revenue growth. The webinars feature thought leaders who share their marketing, sales and channel expertise, and inform attendees of the latest trends and best practices.

Scheduled webinars include:

  • Insights from Award Winning Channel Programs – June 21, 1 p.m. Eastern
  • Tips for Better Content Marketing – July 19, 1 p.m. Eastern
  • Amping Up the Partner Experience – August 16, 1 p.m. Eastern

Visit TreeHouse Interactive's Resource Library to download past webinars.

Insights from Award-Winning Channel Programs
Presenter: Patricia Rush – President, Rush to Channel

Register

Having an award-winning channel program can be a great way to attract new partners. Media entities such as CRN recognize vendors who have implemented best channel practices with their partners. In this webinar, channel consultant Patricia Rush—who has worked with several CRN award winners—will share her insights into why these vendors have been recognized for their channel efforts and provide webinar attendees practical tips for creating award-quality partner programs.

About Patricia Rush
Patricia Rush is the president and owner of Rush to Channel, an independent consultancy specializing in the channels of distribution in technology and related industries. Prior to forming her own practice, she led the consulting practice for CMP Media, LLC's channel research and consulting business for several years. During that tenure, she led and co-authored a research series for best practices in channel programs.

Tips for Better Content Marketing
Presenter: Joe Austin – Vice President, The Ventana Group
Register

Content marketing involves creating content that is unique and provides real value to your industry. But that is just the beginning. In this webinar, presenter Joe Austin will discuss some of the newest techniques and technology for better reaching target audiences, driving website traffic, and capitalizing on that traffic once it's there. Attendees will learn how to combine the concepts of content creation, syndication, web analytics and marketing automation to improve the results of their content marketing.

About Joe Austin
Joe Austin is vice president of The Ventana Group. With more than 17 years of experience in business-to-business communications, he has remained focused on helping organizations expand brand awareness and market share. Joe has been instrumental in delivering dynamic social media marketing solutions for customers that simultaneously increase brand authority, improve search engine rankings, accelerate web-based lead generation and support community building for long-term client success.

Amping Up the Partner Experience
Presenter: Erich Flynn – CEO, TreeHouse Interactive
Register

As with other areas of business, technology and availability of information is changing quickly in the channel. It's critical now more than ever to keep channel processes up to date, and continue enhancing the partner experience to sustain a competitive advantage. In this webinar, presenter Erich Flynn will discuss how vendors are ‘amping up’ their partner experience with technology to better communicate with and support those that sell, service and support their products.

About Erich Flynn
Erich Flynn is the CEO of TreeHouse Interactive, and has more than 20 years of experience in channel and partner sales. TreeHouse Interactive’s Reseller View PRM enables successful channel programs for hundreds of thousands of partners across the globe. Erich also has experience managing large partner networks directly, having held high-level sales and marketing positions at companies such as Iomega, Fujitsu and Quantum.

Tweet This
: @TreeHousei webinar series to share best practices for award-winning channel programs, enhancing the partner experience, and #contentmarketing tips http://bit.ly/cShHCj

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

Resource Library: For more information about marketing automation and partner relationship management, visit the TreeHouse Interactive Resource Library.

Hyperlinks in this Press Release:
http://www.treehousei.com/marketing_view/overview.aspx
http://www.treehousei.com/reseller_view/overview.aspx
http://www.treehousei.com/company/resource_library.aspx
http://www.treehousei.com/company/award_winning_channel_programs.aspx
http://www.treehousei.com/company/tips_for_better_content_marketing.aspx

http://www.treehousei.com/company/amping_up_the_partner_experience.aspx

About TreeHouse Interactive

TreeHouse Interactive delivers enterprise-class hosted solutions to marketers and partner program managers. The company provides both marketing automation and partner relationship management (PRM) solutions to accelerate company performance. TreeHouse supports organizations ranging from start-ups to Global 1000 companies. For more information, visit www.treehousei.com or call 801.576.8428.

# # #

TreeHouse Interactive, Reseller View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

 

Contact:

Denise Nelson

The Ventana Group

925.837.6277

dnelson@theventanagroup.com

Publish Date: June 5, 2012 5:28 PM


Majority of Enterprises Are Ready For Cloud Backup, Survey Reveals

Increasing volumes of data and faster recovery times drive backup modernization

TORONTO – May 31, 2012 - Asigra Inc., a leading Cloud Backup Recovery and Restore (BURR) software provider since 1986,announced the results of its Backup Modernization Survey, which discovered that a majority of enterprises are considering replacing their current backup system with cloud backup. The survey, conducted and validated by an independent research firm, also revealed that enterprises plan to update their current backup systems over the next 18 months, citing the increasing volumes of data to protect and the need for faster recovery times as prime business drivers.

“The survey results validate something that we have seen in the market over the past few years,” said Eran Farajun, EVP, Asigra. “Enterprises, across all industries, are recognizing the value of cloud backup and recovery. As companies have to manage and protect increasingly large amounts of data, the need to recover data quickly after any data loss event is a major motivator to switch to the cloud. Utilizing the cloud for backup and recovery helps enterprises align their backup and recovery needs with their business objectives.”

Tweet This: Majority of enterprises are ready for cloud backup and recovery survey reveals - http://goo.gl/PGr9B 

The survey results also revealed concerns that enterprises have about backup and recovery are split almost evenly across three factors: fast data recovery, secure data protection, affordability and reliability.

“These are common concerns that almost every business has when it comes to backup and recovery,” said Farajun. “That’s why it’s important for enterprises, and all companies looking for backup and recovery, to make sure they make the right choice when selecting a backup solution. Companies need to do an internal assessment and determine what their recovery time objectives are for their data – what data needs to be restored immediately and what data can be restored later without causing too much disruption. They also need to determine what the cost is for recovering both young and old data. It’s a useful exercise that will benefit companies in the long run, especially when they engage with a cloud backup services provider to determine service level agreements that support business continuity.”

TechValidate, an independent research firm, conducted the survey about backup modernization on behalf of Asigra to a range of enterprises across different industries. The third party, validated survey results reveal that: 

·       66% of respondents are considering cloud backup (Source: TechValidate. TVID: 8D5-53D-F5B)

·       62% of respondents are considering a new approach to backup/recovery in the next 12-18 months (Source: TechValidate. TVID: 304-1F4-6B1)

·       59% of respondents cite increasing volumes of data to protect as a business driver to modernize backup (Source: TechValidate. TVID: DD5-7CC-8B7)

·       54% of respondents cite faster recovery times as a reason to modernize their current backup procedures (Source: TechValidate. TVID: DD5-7CC-8B7)

·       23% of respondents are concerned with faster recovery times for backup and recovery (Source: TechValidate. TVID: 676-BB6-1C3)

·       25% of respondents are concerned with secure data protection for backup and recovery (Source: TechValidate. TVID: 676-BB6-1C3)

·       25% of respondents are concerned with reliability for backup and recovery (Source: TechValidate. TVID: 676-BB6-1C3)

·       25% of respondents are concerned with affordability for backup and recovery (Source: TechValidate. TVID: 676-BB6-1C3)

 Follow Asigra on Twitter at: http://twitter.com/asigra 

To See A Presentation Of The Survey Results, please go to: http://www.slideshare.net/Asigra/asigra-backup-modernization-survey-slide-share 

About Asigra

Asigra is the leading cloud computing software vendor focused on backup, recovery and restoration with more than 550,000 global installations. Asigra Cloud Backup™ transforms the way businesses manage and protect their data by delivering seamless end-to-end data protection that efficiently scales and easily adapts to any IT environment. With more than 26 years of experience as backup/recovery pioneers, Asigra manages one of the largest business-class backup service provider ecosystems in the world who power their cloud backup services using Asigra technology and provide hands-on local service. Asigra is recognized by both Gartner and Forrester as a top cloud storage vendor.  Asigra Cloud Backup™ was recently named “Product of the Year” by Storage Magazine and Asigra was recently awarded a 5-Star rating in the CRN Magazine’s 2012 Partner Program Guide, named a CRN 2012 Channel Chief, and also named a Best Channel Partner for 2012 by Business Solutions Magazine. Asigra is headquartered in Toronto, Canada, with offices globally. For more information, visit www.asigra.com

###

Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners. 

Company Contact

Agency Contact

Greg Devine

Joe Austin

Asigra

Ventana PR

(416) 736-8111 ext. 1453

(818) 332-6166

gregory.devine@asigra.com

joe.austin@ventanapr.com

 

 

Publish Date: May 31, 2012 2:02 PM


eCommerce Companies Enhance Online Brand Experience and Increase Revenue with TreeHouse Interactive's Marketing Automation Solution

Business-to-Consumer Portion of TreeHouse Customer Base Jumps Due to Integration with Salesforce Sales Cloud Opportunity Object and eCommerce Solutions

VNMETR51512 – SALT LAKE CITY, Utah – May 15, 2012 – TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand marketing automation and partner relationship management (PRM) solutions, today announced significant growth of its business-to-consumer (B2C) user base for the company's marketing automation solution, Marketing View. B2C Marketing View users now represent nearly one-third of TreeHouse's marketing automation customer base. 

Marketing View's integration with the Salesforce Sales Cloud opportunity object—and the added ability to target prospective customers based on products purchased—has been a major factor in B2C customer growth. In addition, the product's enhanced eCommerce solution integration for companies not using a CRM system in the sales process is attractive to B2C users.

“We’ve seen a significant uptick in B2C customers,” said Erich Flynn, CEO, TreeHouse Interactive. “Tight economic times have forced eCommerce reliant companies to become smarter about their marketing and specifically about how they use nurturing communication to increase customer lifetime value (CLV). We have worked with several B2C companies—many of which do business differently—to build the technology backbone necessary for increasing customer revenue.” 

The Salesforce Sales Cloud opportunity object integration was announced earlier this year at the Online Marketing Summit in San Diego, California. It allows for sophisticated nurturing and marketing automation using values from opportunity object fields such as sales stage, vertical market or product purchased. This enables B2C companies to create intelligent customer service, up-sell and cross-sell communication based on prospective customer behavior.

“We have very discerning buyers who expect top tier service and communication,” said Paul Leary, president, Blackbird Vineyards. “Marketing View supports our vision to gain new clients and enhance the brand experience for existing clients in the Bespoke Collection with a marketing automation platform that is fully integrated into our Salesforce CRM environment."

In a similar fashion, Marketing View now has expanded integration capabilities with eCommerce solutions. The integration enables companies to record details of a purchase from the shopping cart and trigger offers based on purchase data to increase revenue. Type of data captured includes items such as exact products purchased, dollar amount spent, number of purchases within a specific period, purchase ROI by email campaign, and more. 

“We wanted to really go above and beyond what others in the paintball industry were doing with their marketing,” said Tim Coulter, sales and marketing director, TECHT Paintball. “We’re already seeing results from the integration of our shopping cart with Marketing View. We’re not just creating product-based offers that are generating revenue, but gathering critical data that will be used for more informed development of products, nurturing, promotions and communication to our customers."

New Salesforce Sales Cloud and eCommerce integrations are generally available now. Contact TreeHouse Interactive at 801.576.8428 or sales@treehousei.com for details.

Tweet This: #eCommerce companies enhance #onlinebrand experience and increase revenue with @TreeHousei's #marketingautomation solution http://bit.ly/dyJZRO

Follow TreeHouse Interactive on Twitter at:  http://twitter.com/#!/treehousei

Resource Library: For more information about marketing automation, visit the TreeHouse Interactive Resource Library.

Hyperlinks in this Press Release:

http://www.treehousei.com/marketing_view/overview.aspx

http://www.treehousei.com/company/resource_library.aspx

About TreeHouse Interactive

TreeHouse Interactive delivers enterprise-class hosted solutions to marketers and partner program managers. The company provides both marketing automation and partner relationship management (PRM) solutions that accelerate company performance. TreeHouse supports organizations ranging from start-ups to Global 1000 companies. For more information, visit www.treehousei.com or call 801.576.8428TreeHouse Interactive, Marketing View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

TreeHouse Interactive, Marketing View, and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

Contact:
Denise Nelson
The Ventana Group
925.837.6277
dnelson@theventanagroup.com

 

Publish Date: May 15, 2012 1:38 PM


Atlantis Computing Partners with VMware to Simplify Infrastructure for VMware View™ 5.1


Atlantis ILIO Diskless VDI 3.2 to Deliver Amazing Desktop Performance with No Storage

Mountain View, CA – Atlantis Computing™, the leader in Virtual Desktop Infrastructure (VDI) storage and performance optimization solutions, today announced the release of Atlantis ILIO Diskless VDI 3.2™, a solution that enables VMware View™ customers to deploy virtual desktops with no storage. Atlantis ILIO Diskless VDI can help simplify VMware View deployments by enabling customers to deploy virtual desktops using only server CPU and RAM, while at the same time delighting users with a faster than PC experience. Without storage, the infrastructure is easier to manage and the CAPEX including the servers and Atlantis ILIO Diskless VDI can drop below $200 per virtual desktop, while removing storage related OPEX.

“The Colt office of the future program has created a flexible working environment and helped to increase productivity. Using traditional disk-based storage architectures for VDI proved to be costly and complex,” said Chris Hewertson, CIO, Colt Technology Services. “We therefore decided to take a new approach, running VMware View desktops with Atlantis ILIO on Cisco UCS servers without storage. All user profiles are kept on highly available EMC shared storage. With our completely stateless virtual desktops, EMC storage is critical for storing user profile data including documents and settings. Using Atlantis ILIO Diskless VDI simplifies our VMware View deployment, reduces operational complexity and delivers both a vastly improved user experience and a much lower cost per desktop.”

Atlantis ILIO Diskless VDI software works with VMware View 5.1 without using storage for virtual desktop images in stateless deployments, while boosting performance to new levels. Atlantis ILIO Diskless VDI is software that performs IO traffic processing and inline deduplication of images to run all desktops from local server memory.

“Customers are seeking ways to reduce their desktop TCO while improving the end-user experience as they accelerate their journey to the cloud with VMware View™,” said Vittorio Viarengo, Vice President, End-User Computing at VMware. “We are pleased to work with Atlantis Computing; their Atlantis ILIO Diskless VDI can help lower the cost of virtual desktops and enhance the end-user experience.”

Atlantis ILIO Diskless VDI 3.2 includes advanced compression and Fast Cloning technologies for VMware View 5.1. The combination of Atlantis ILIO inline deduplication and compression technology reduces the size of VMware View linked-clones to around 500MB per desktop. Atlantis ILIO Fast Cloning has been integrated with Diskless VDI to clone virtual desktop images in five seconds per desktop, enabling the deployment of 100 VMware View 5.1 virtual desktops per server in eight-and-a-half minutes.

“The combination of VMware View™ 5.1 and Atlantis ILIO Diskless VDI can simplify how VDI is deployed,” said Bernard Harguindeguy, President and CEO, Atlantis Computing. “VMware View can be deployed to thousands of desktops in a matter of a few hours without installing or managing storage. We look forward to continuing our integration efforts with VMware View, and also using the new VCAI capabilities to further simply VDI deployments.”

Atlantis ILIO also complements VMware View Storage Accelerator by extending it to provide continuous storage optimization and offload of write IO traffic from storage, which is critical to scaling VDI deployments.

Atlantis ILIO has been tested with VMware View, VMware ThinApp® Linked-Clones and Persona as part of the “VMware View, Atlantis ILIO and Trend Micro Reference Architecture”. To read the document, visit
https://solutionexchange.vmware.com/store/products/7611/files/2489

Atlantis ILIO is certified as VMware Ready and can be found within the VMware Solution Exchange at
https://solutionexchange.vmware.com/store/products/7611

What’s New in Atlantis ILIO Diskless VDI 3.2?

• Advanced Image Compression – Reduces the amount of memory needed per virtual desktop image.

• Fast Cloning for Diskless VDI – Atlantis ILIO Fast Cloning can clone virtual desktop images in 5 seconds, making it possible to deploy 100 VMware View 5.1 virtual desktops in less than 8 1/2 minutes.

Atlantis ILIO Diskless VDI Benefits Include:


Unmatched Performance – Dramatically improves all aspects of desktop performance including boot, login, application launches, patching and anti-virus scanning.

• Lower Cost – Atlantis ILIO reduces the cost per desktop from both a CAPEX and OPEX perspective:

o CAPEX – The upfront cost per desktop can be decreased to under $200 per desktop including the server hardware, Atlantis ILIO license and storage.

o OPEX – Diskless VDI architectures mean that IT organizations can lower operating expenses by eliminating rack space for SAN/NAS storage, lower power consumption and cooling costs, and eliminate the operational expenses of maintaining disk-based storage including replacing failed disks.

Increased Lifespan – Memory does not suffer from the lifespan issues SSDs have when dealing with write-intensive VDI workloads. Diskless VDI architectures have lower operational costs as disk failure and replacement have been completely eliminated.

For more information on Atlantis ILIO Diskless VDI, visit www.atlantiscomputing.com/disklessvdi

For technical information about Atlantis ILIO Diskless VDI, read the Whitepaper “Diskless VDI with Cisco UCS & Atlantis ILIO: Eliminating Storage from VDI Architectures” at bit.ly/ciscoatlantisdisklessvdi

Availability
Atlantis ILIO Diskless VDI 3.2 is generally available now through Atlantis Computing and its solution partners. To find an Atlantis Computing solution partner in your area, contact sales@atlantiscomputing.com or visit: www.atlantiscomputing.com/partners/solutions/

Tweet This: @AtlantisILIO partners with @VMware to Simplify #View 5.1 by Eliminating Storage – Simplify VDI Deployment and Boost Performance http://bit.ly/JR1y7Z

About Atlantis Computing
Atlantis Computing is transforming enterprise desktop computing by solving the challenges of virtual desktop deployments: storage costs, performance and the impact of security on server density. The Atlantis ILIO software complements Citrix, VMware, and Quest VDI solutions to cut VDI costs and deliver a desktop that is faster than a PC. With Atlantis ILIO, IT organizations can deploy 4-7 times more desktops on the same storage footprint, making VDI more affordable by both cutting the amount of storage needed per desktop and enabling the use of less expensive storage options. Atlantis Computing is privately held and funded by El Dorado Ventures, Partech International and Cisco Systems with headquarters in Mountain View, California, and offices in London, England.

Media contact:
Ventana Public Relations for Atlantis Computing
Sabrina Sanchez
(925) 785-3014
sabrina.sanchez@ventanapr.com
Follow Atlantis Computing on Twitter: @AtlantisILIO

# # #

Atlantis Computing, Atlantis ILIO and Atlantis ILIO Diskless VDI are trademarks of Atlantis Computing, Inc. All other trademarks and registered trademarks are the property of their respective owners. VMware and VMware Ready are registered trademarks and/or trademarks of VMware, Inc. in the United States and/or other jurisdictions. The use of the word “partner” or “partnership” does not imply a legal partnership relationship between VMware and any other company.

Publish Date: May 9, 2012 1:09 PM

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