Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

ContactCenterWorld.com

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used

Twitter

Facebook

LinkedIn

Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used

LinkedIn

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties

OK
BECOME
A MEMBER
TODAY TO:
CLICK HERE
[HIDE]

Here are some suggested Connections for you! - Log in to start networking.

The Ventana Group Expands Social Media Services to Increase Brand Awareness, Lead-Generation and Google Ranking Authority for Clients - Joe Austin - ContactCenterWorld.com Blog

The Ventana Group Expands Social Media Services to Increase Brand Awareness, Lead-Generation and Google Ranking Authority for Clients

Ventana Public Relations and Ventana New Media Firms Join Forces as The Ventana Group to Deliver Integrated Public Relations, Content Marketing and Social Media Services

TECH MARKETING EXECUTIVE SUMMITSANTA CLARA, CA - May 1, 2012 – The Ventana Group (http://www.theventanagroup.com), a leading provider of integrated public relations, content marketing and social media services, today announced that it has expanded its social media service offering to include vertical market segments, enhanced social acceleration capabilities, and a larger network of new media channels for SEO-optimized content publishing across the web. The company’s patent-pending New Media Engine™, rapidly increases brand awareness, lead generation and Google ranking authority across horizontal and vertical industries for its’ clients. The Ventana Group's Vice President, Joe Austin will deliver a presentation on "Leveraging Integrated New Media for Content Marketing Success" at the Tech Marketing Executive Summit event on Tuesday, May 1, 2012 at 11:45 a.m. PDT.

According to a recent Nielsen Research survey, 38 percent of Americans spend their online time on social networks and blogs - a growing trend which has risen 24 percent over the last 12 months. In addition, 63 percent of Americans use Facebook for corporate purposes. Top marketing executives are painfully aware of the marketing shift and the rise of the B2B social buyer, but only 48 percent of CMOs are prepared to address the integration of marketing, communications and social media to reach their targeted audiences.


Sponsor message - content continues below this message

2022 '17th annual' Global Contact Center World Awards NOW OPEN

Enter your Center, Strategy, Technology Innovation, Teams and Individuals into the ONLY TRULY GLOBAL awards program - regarded by many as being like the Olympics for the Contact Center World! Join the best from over 80 nations and compete for the most prestigious awards out there!

FIND OUT MORE HERE


Content continues ….

The Ventana Group is helping marketing and sales organizations harness the power of integrated content marketing, communications and the volumes of social media, news communities, blogs, microsites, audio/video distributors and more, for greater business value. Companies gain a competitive edge and see rapid results with the Ventana New Media Engine by combining  SEO-powered, multi-channel content distribution capabilities to accelerate organic search, lead generation and brand awareness.

The Ventana Group Expands New Media Services to include:

  • Vertical New Media publishing channels to support vertical marketing campaigns across a range of industries, including small and medium businesses (SMBs), healthcare, government, legal, and financial services
  • 2-5x increase of content publishing over traditional PR and hundreds of backlink placements per campaign
  • 195 percent increase in the number of Twitter followers over three months and an increase in video views from 50 to over 2,800 in four weeks
  • 10-25 percent lead generation enhancement experienced when integrated with content marketing campaigns
  • 25 percent increase in the number of new media channels for extended brand reach across the web  

The company also announced it has rebranded as The Ventana Group, merging the two former companies of Ventana Public Relations and Ventana New Media. As a result, The Ventana Group provides integrated public relations, content marketing and social media services that enable companies to rapidly achieve greater brand awareness, lead generation, and category leadership.
 
“Marketing, communications and social media experts are continually looking for ways to leverage the multiple channels of viral communities to quickly and effectively engage with industry influencers, prospects, partners and customers, ” said Sabrina Sanchez, CEO, The Ventana Group. “Focusing on Facebook, Linkedin, Twitter and company blogs alone just won’t do the trick. The Ventana Group helps enterprises integrate marketing content, public relations and social media channels to rapidly increase brand identity and URL authority without unnecessary complexity or cost.”

To learn more about leveraging new media channels, download the white paper Harnessing Multiple Channels of New Media (http://bit.ly/JirWD7).

For more about, visit http://techmarketingexecs.com/.

Tweet this: @TheVentanaGroup Expands #Social Media Offering, Rebrands as Ventana Group http://bit.ly/JQ0ORK

ABOUT THE VENTANA GROUP
The Ventana Group is a leading communications firm specializing in integrated public relations, content marketing and social media. We are laser focused on emerging technologies and establishing companies as leaders in their industries. With a keen understanding of our clients' business challenges, we seamlessly join with marketing operations to achieve measurable, top-tier results. Ventana blends core public relations programs with traditional media, social media and powerful content-driven SEO strategies to drive brand awareness, Google ranking authority and lead generation. This approach, coupled with deep domain expertise, assures that our clients stand out from the crowd and achieve an unprecedented return on investment. The Ventana Group is headquartered in the greater Washington DC area, with offices in San Francisco, California and Austin, Texas. For more information, visit www.theventanagroup.com.
##The Ventana Group and Ventana New Media Engine are trademarks of The Ventana Group. All other brands, products, or service names are or may be trademarks or service marks of their respective owners

###

Contact:

Kayleigh Rosenthal

The Ventana Group

(540) 422-3115

krosenthal@theventanagroup.com

Publish Date: May 1, 2012 3:37 PM

About us - in 60 seconds!

Newsletter Registration

Please check to agree to be placed on the eNewsletter mailing list.

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
CMS =
session cookie set = True
session page-view-total = 1
session page-view-total = 1
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =