Independent Report Reveals Five Things Channel Partners Want from Technology Vendors - Joe Austin - ContactCenterWorld.com Blog
Report Highlights the Criteria Channel Partners Use to Assess the Value of their Relationships with Technology Vendors
Asigra Inc., a leading Cloud Backup™ and recovery software provider since 1986, today announced that Forrester Research, Inc. has released a report entitled, The Five Things Channel Partners Want From Tech Vendors (April 2010) highlighting “five criteria [channel partners] use to assess the value of their relationships with tech vendors: market size/opportunity, revenue/profit streams, the vendor’s channel enablement program, the ease of conducting business via the vendor’s channel program, and how the vendor showcases successful partners.”
According to the report, “As more tech vendors adapt or build their products for cloud deployment (e.g., software-as-a-service, storage-as-a-service, etc.), many vendors are working hard to be inclusive of their channel partners in their go-to-market model. And many channel partners are shifting their business models accordingly.” The report noted that, “Most vendors do little to capture, understand, and highlight their channel partners’ customer solutions and value. Notable exceptions include Asigra and Microsoft.” Citing Asigra as an example, the report states, “Asigra solicits customer case studies from its channel partners (and rewards partners for submitting them); Asigra then posts the case studies on YouTube.”
Asigra has differentiated itself in the cloud backup space with a pro-channel business model that rewards partner sales & marketing efforts on a pro-rata basis. Under this model, partners of any size can benefit from maximum margins and premier company incentives in the marketing, sales and delivery of cloud backup services. As an example, the company provides a monthly Partner Spotlight on its website, showcasing partners who are Powered by Asigra and demonstrate excellence in delivering private or public cloud backup solutions. Additionally, at its recent Cloud Backup Partner Summit Asigra announced its Partner Award winners, recognizing channel partner successes in achieving outstanding customer satisfaction through innovative business practices.
“Our channel partners protect more than 100,000 sites worldwide on the Asigra Cloud Backup platform,” said Amrita Chandra, Senior Director, Corporate Marketing for Asigra. “We are pleased to see that our commitment to the channel is being recognized by the industry.”
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Asigra transforms the way businesses manage and protect their data by delivering market leading cloud backup solutions that seamlessly and efficiently manage, scale and deliver data protection services. Asigra Cloud Backup™ is built for new and existing MSPs/VARs who focus on data protection, IT constrained organizations, and industries with compliance mandates that are looking to improve their backup with a secure, reliable and predictable data protection cloud backup model. With 25 years of experience as backup/recovery pioneers, Asigra technology protects more than 100,000 sites globally ranging from the Global 100 to SMBs. The world’s largest and most profitable service providers including CDW, HP and Terremark Worldwide power their cloud backup services using Asigra technology. Asigra is headquartered in Toronto, Canada, with offices globally. For more information, visit www.asigra.com.
Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners.
 Forrester Research, The Five Things Channel Partners Want From Tech Vendors, April 12, 2010
Publish Date: July 16, 2010 6:00 AM