Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used




Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used


This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties


Here are some suggested Connections for you! - Log in to start networking.

Treehouse Interactive And Ventana New Media Partner To Power Up Content Marketing - Joe Austin - Blog

Treehouse Interactive And Ventana New Media Partner To Power Up Content Marketing

New Content Marketing Partnership Automates and Expands Content Syndication While Providing Extensive Behavioral Data For Targeting -

TreeHouse Interactive™, the technology leader in on-demand marketing automation and partner relationship management (PRM) solutions, today announced its partnership with integrated content marketing firm Ventana New Media. The partnership combines unique content marketing syndication capabilities of the Ventana New Media Engine while tapping into TreeHouse’s Marketing View marketing automation system features that include lead nurturing, content marketing library, Conversion Intelligence™ and Reveal™ Web Analytics functionality. The combination gives marketers the ability to drive explosive demand generation through content they produce and more effectively target and nurture leads as they move through the buying cycle.

Ventana’s New Media Engine greatly expands the amount of outlets for company content while reducing the time and effort necessary to reach those outlets. New media syndication channels include:
· Microsites
· Social news communities
· Social bookmarking websites
· Viral communications websites
· Social journalism websites
· Online audio/video and image sharing communities
· Targeted blogs

Sponsor message - content continues below this message

2022 '17th annual' Global Contact Center World Awards NOW OPEN

Enter your Center, Strategy, Technology Innovation, Teams and Individuals into the ONLY TRULY GLOBAL awards program - regarded by many as being like the Olympics for the Contact Center World! Join the best from over 80 nations and compete for the most prestigious awards out there!


Content continues ….

The combined offering is part software and part service that puts generated content in the hands of vertical-specific buyers. Parties interested in content syndicated via the Ventana New Media Engine are directed to resources hosted by TreeHouse Interactive’s Marketing View™ marketing automation system. Individual and company level download behavior is tracked and can be used to score leads, automate nurturing, customize follow-up communication and ultimately generate more qualified leads from content marketing efforts. Marketing View also tracks which syndication outlets are converting and gives extensive reporting on aggregate download behavior. In addition, users can purchase contacts from interested companies through

“This is another first attributed to TreeHouse—marrying these revolutionary capabilities in content syndication with cutting edge marketing automation,” said Erich Flynn, CEO, TreeHouse Interactive. “We can significantly ramp up the exposure of content, track how people are interacting with it and then target those people with nurturing programs that lead to revenue.”

Ventana New Media CEO, Joe Austin, also points out that this partnership can have a cumulative effect in demand generation beyond its immediate impact. “What we’ve seen in syndicating content through the Ventana New Media Engine is that it can have longer term marketing implications. While the content is virally distributed for exponentially greater visibility, it often leads to higher Search Engine Result Positions (SERPs). This translates into exposure that expands corporate presence and increases awareness among prospects, customers, partners and other key audiences.”

More information on the Ventana New Media Engine can be found at Information on specific Marketing View functionality that is integrated can be found at:

Tweet This: @treehousei Partners With @VentanaNewMedia To Power Up #ContentMarketing

Follow TreeHouse Interactive on Twitter at:!/treehousei

About Ventana New Media
Ventana New Media is the leader in integrated content marketing distribution for accelerated brand authority, lead generation and viral community building. The company’s patent-pending New Media Engine (NME) is a powerful platform for SEO-powered content distribution across influential new media sites that simultaneously increases online brand presence and radically improves search engine rankings, lead generation and social community building. Ventana New Media gives enterprises a strategic message delivery solution that distributes content across a multitude of new media sites and harnesses the myriad of social networks, news communities, blogs, microsites and audio/video distributors. This allows organizations to rapidly expand corporate presence and increase awareness among prospects, customers and partners for long-term success and business value. For more information visit Ventana New Media at

About TreeHouse Interactive
TreeHouse Interactive delivers enterprise-class hosted solutions to marketers and partner program managers. These include marketing automation and partner relationship management (PRM) solutions that accelerate company performance. The TreeHouse client base includes organizations ranging from start-ups to Global 1000 companies. For more information, visit or call 801.576.8428. For parties interested in content marketing, marketing automation, demand generation, lead generation


Publish Date: December 14, 2011 7:20 PM

About us - in 60 seconds!

Submit Event

Upcoming Events

The most important day of the year for the CC & CX industry in the world!

We are proud to announce the winners of The 2022 '17th Annual' Global Top Ranking Performers Awards, The World's Most Prestigious Awards in the industry! Read More...

Newsletter Registration

Please check to agree to be placed on the eNewsletter mailing list.

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
session cookie set = True
session page-view-total = 1
session page-view-total = 1
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =