Creating a brand that stands out in an oversaturated market can be a challenge. With so many companies vying for the attention and custom of online users, how do you offer something different?
In this article, we will be sharing some creative ideas to help your brand stand out.
Studies have shown that our brains remember visual content far better than a page full of words, regardless of your preferred method of learning. So, when it comes to building a brand that stands out, think video.
Did you know that more than 500 million hours of video are watched on YouTube every day? Creating outstanding video content is one of the best ways to engage customers with your message, drive sales, and boost loyalty. What’s more, video content is extremely versatile. You can create content on all manner of topics, show viewers the behind-the-scenes of your business, carry out interviews and so much more.
Related: Stick to these Three S’s for Creating Viral Video Content
If you want your brand to stand out, you need your customers to trust you. Building brand trust can take a lot of time. In fact, some companies spend years building up a loyal following. Thankfully, there is a faster way to get there, and it involves working with influencers.
In today’s online world, influencers play a crucial role in marketing products to new audiences. Many world-leading organizations hire online influencers to sell their products and build more trust in their brand. In fact, 89% of marketers say that ROI from influencer marketing is comparable or better than other marketing channels.
Influencers working on platforms like Instagram, YouTube, and TikTok have a loyal following and influence millions of people around the globe. If you want to grow people’s trust in your brand and stand out from the competition for all the right reasons, working with influencers is a great way to achieve this.
Check the full version of this article at the Callbox - The Savvy Marketer.
Publish Date: November 22, 2021 6:44 AM |
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