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7 Elevator Pitch Examples that Will Get Tech Buyers’ Attention - Rebecca Matias - ContactCenterWorld.com Blog

7 Elevator Pitch Examples that Will Get Tech Buyers’ Attention

One of the factors that can make or break your product or service offering. It sets the precedent for the other person whether to engage in a conversation with you or not. So how do you present yourself during a meeting to make people want more from you?

In this article, we will be presenting 7 elevator pitch examples that will catch your listener hook, line, and sinker. It doesn’t matter whether you are a professional or a first-timer, the examples we will give will cover you no matter what situation you’re in. 

But before that…

What is an Elevator Pitch?

In a nutshell, an elevator pitch is a brief introduction about yourself, what you do, and what you are offering. It’s an icebreaker,  a prelude to making a meaningful connection. And through that, you could stir curiosity and leave your listeners wanting for more. 

You might not be aware of it, but you might have given a number of elevator pitches in your life — from interviews and proposals to investor meetings and business opportunities. 

An elevator pitch may vary in length, but the most ideal is around 30 seconds. That’s because our attention span only lasts around eight seconds. However, this guideline is not set in stone. You can make it longer, depending on the industry you’re in and what you are pitching. The most important thing is it should contain the most important points you want to say. 

Another factor that contributes to a successful elevator speech is the person you’re delivering it to. As a rule of thumb, you should go for the best point of contact. Those who are interested in or related to what you are offering. By doing so, you’ll have a better chance of winning them over to your side. 

Anatomy of an Elevator Pitch

When writing your elevator pitch, don’t give a history lesson on your business. Include only the most relevant and recent details. You will be able to do that if you have carefully researched who you’re going to talk to. You also need to understand the basic components of an effective elevator speech.

Introduction

You have the freedom of how you want to introduce yourself. You can start by stating your name and your company. Or you can start with a good joke to break the ice. But no matter how you do it, make it sound natural and relevant — something your audience is familiar with. 

Make the introduction short and direct to the point. And don’t forget your body language and eye contact.

Problem

After the introduction, talk about their pain points. It will set the stage for the solution you have. For example, discerning high-quality leads from the bad ones. 

Use real-world examples so your audience can relate. It’s much better if you’re going to use their experiences. Making them the star of your story will grab their attention. Moreover, this exercise might help them become aware of the problem they have overlooked. 

Solution

The solution you bring makes them realize why they need your skills and expertise. For example, Callbox helps you get high-quality leads for your business, qualify and nurture them, and convert them into buying customers. 

Presenting your solution is crucial to the success of your elevator pitch; so take time crafting it to perfection. Fine-tune it so it fits your audience. Share the uniqueness of your solution and why it would greatly benefit them. 

Value Proposition

The solution is the icing while your value proposition is the cake. It’s the element that will seal the deal because it will show your prospect why your solution is better than the competition. For example, Callbox is the only lead generation agency that connects prospects through six different channels. 

Engagement

After you present everything, your job does not stop here. You need to keep your prospect engaged even when you’re saying goodbye. They have to keep wanting more. After that, don’t forget to swap information.

Read the full article at Callbox - The Savvy Marketer 

Publish Date: April 8, 2022 3:14 PM

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