Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

ContactCenterWorld.com

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used

Twitter

Facebook

LinkedIn

Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used

LinkedIn

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties

OK

Upcoming Events

TRAINING IN CONTACT CENTERS

How To Enter the 2020 Members' Choice Awards - For Vendors

HOW TO CELEBRATE INTERNATIONAL CONTACT CENTER WEEK

EMPLOYEE ENGAGEMENT

HOME AGENT TECH & ENVIRONMENTS

ERP Software Leads: Effective Lead Gen for ERP Solutions - Rebecca Matias - ContactCenterWorld.com Blog

ERP Software Leads: Effective Lead Gen for ERP Solutions

ERP Software Leads: Effective Lead Gen for ERP Solutions (Blog Image)

If you are in the tech industry and you are selling enterprise resource planning (ERP) software, you know how challenging it is not only to market your products but also to get quality B2B leads. That’s because potential customers are not aware that there are ERP solutions available for various specific needs they have. ERP solutions can help streamline and expedite their processes without compromising the quality.

However, since not a lot of people and businesses are aware of ERP software, firms in this field are hard-pressed to find high-quality ERP software leads. The competition to get a bigger bite of the market is very stiff. More so, they cannot be lax about their lead generation strategy, or they will end up in the dumps.

 

How to Generate Leads Effectively

Generating ERP software leads require precision. You need to focus your time, money, and effort on marketing your product to the right people. To find the right people, you need to understand a few things before you start your ERP software lead gen strategy.

 

1. Identify the Type of Customers Who Will Benefit from Your Product

If you know who you are going to talk to, you will go straight to them, and that saves you a lot of time and effort. It also allows you to create a personalized strategy on how to position and present your product’s features.

When you create your buyer persona, you should also ask what they need your ERP software for. The answer will, of course, vary since no two businesses are alike. For example, a financial establishment has a different need than a healthcare institution. Therefore, they will require different features for their ERP software. You have to find out the industry or segment that will significantly benefit and find value from your ERP software.

Industry Insights: The 5 Types of Buyers You Meet in Cloud Selling (Blog Thumbnail)

Get to know the 5 types of buyers you meet in cloud selling and be more effective at reaching your target audience.

 

2. Focus on SEO

If you have a website, you can use it as a lead generation tool by using the right SEO practices. To ensure that you fully utilize your site as an effective lead gen tool, you have to use the right keywords and meta tags that well describe your ERP software business.

You can begin by understanding what your target wants (which you already did on the first point), and their online behavior. What keywords do they often use when they search for an ERP software? Which sector or industry do they belong to?

Aside from ‘listening’ to what your prospects are looking for, you need to conduct keyword research. You can use tools, such as SEMRush, Ahrefs, and more to find out what keywords rank high and which ones fo your competitors use.

Another SEO tactic you can use for lead generation is link building and backlinking. These methods allow you to post your link on socially essential sites. You can also ask fellow bloggers if you can backlink to their sites.

Having a lot of links and backlinks from high authority sites increases your ‘link juice.’ Consequently, the more juice you have, the stronger your site becomes. Your ranking will improve when search engines start recognizing that. And as your ranking improves, more people can find you.

Mobile-First Indexing: What It Means for SEO and How to Prepare (Blog Thumbnail)

Make your website ready for Google mobile-first indexing with practical tips and ideas from a number of experts, including first-hand insights from Timothy Hughes of Digital Leadership Associates.

 

3. Run Paid Campaigns

Using SEO to optimize your website can increase your organic traffic. Couple that with paid campaigns on search engine networks and social media to attract more leads.

  • LinkedIn – Even though LinkedIn removed its SlideShare feature, you can still utilize their Lead Gen forms along with your sponsored content to generate more leads.
  • Facebook – Use Facebook’s Lead Ads to run your lead generation campaign on their platform and Instagram.
  • Display ads on Google – Using Google AdWords enables you to display targeted ads on Google and partner websites.

 

4. Partner with a Lead Gen Firm

As mentioned earlier, the competition in the EPR software market is cutthroat, and relying solely on your inbound marketing team for your lead generation will not suffice. Make your lead generation effort more robust and effective by partnering with a lead gen firm.

Allowing a third party to handle your lead generation is not just cost-effective, but your in-house team can focus more on other important tasks to grow your business. More so, a lead generation firm has professionals with years of lead generation experience under their sleeves.

5 Things to Know Before Outourcing your Lead Generation (Blog Thumbnail)

Here are the 5 things you need to know before outsourcing your lead gen campaign.

 

Conclusion

Even though generating leads for your ERP software is quite daunting, you can still attract the right people to your sales pipeline. Know what customers you want and find out their wants and desires so you can create an effective lead gen strategy. Also, don’t forget SEO and couple that with both organic and paid ads campaign. If you think the job is too overwhelming, partner with a lead gen firm to help you with your efforts. Use all the tools and resources you have and soon your efforts will pay off.

 

This article originally posted at The Savvy Marketer.

Publish Date: October 24, 2018 9:36 PM

 1
Submit Event

Upcoming Events

15th annual Best Practice Conference - this is the contact center world's most highly rated event - a whopping 100% of delegates say they would recommend it!

100's of best practice tips and ideas from contact center professionals Read More...
 7
 11417 
Share

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
CMS =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =