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Email marketing: What does 2022 hold? - Rebecca Matias - ContactCenterWorld.com Blog

Email marketing: What does 2022 hold?

The pandemic has taught us that plans can change rapidly. What you predict today could not be accurate tomorrow. To stay ahead of the game, you must keep track of the latest trends regularly.

Several brands modified their strategy to interact and communicate with their customers digitally. As a result, email marketing grew in popularity, and new email trends emerged.


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Content continues ….

While this is undoubtedly good news, especially given the rise in email newsletter subscriptions, we must proceed with caution. You must adapt to the top trends to keep up with the competition and nail your email marketing strategy.

To better understand what’s new in the email marketing industry, here are 5 trends to look for in 2022:

 

Email Marketing – 5 Τrends for 2022 

When considering the future of email marketing, you may have assumed that the open rate will always be a trustworthy indicator of whether or not your emails are successful. So, while this email marketing prediction may come as a shock, open rate tracking is obsolete.

Apple’s new privacy settings, which affect what data brands can track, changed the game. Companies used to track open rates by utilizing pixels that loaded when users opened an email. Apple now preloads all email content, which implies tracking pixels are also preloaded.

As a result, emails appear to be “opened” even though the user never opens them. The IP addresses of subscribers are also hidden from organizations with this upgrade.

Marketers will no longer have the opportunity to track data from Apple users such as:

  • When they open their emails,
  • Where do people open their emails?
  • When a person opens an email, what device do they use?

So, why is all of this important?

On average, 66% of emails are opened on a mobile device. 58% of this percentage use an Apple device. As a result, you won’t reliably track the open rate for most mobile consumers. As a result, the data brands analyze to determine email marketing performance are likely to change. While you may still track open rates for Android and PC users, you may need to change your focus to metrics like click-through rate, email list growth, or unsubscribers for Apple users.

 

See original post for reference: 👉Callbox-The Savvy Marketer

Publish Date: November 30, 2021 7:49 AM

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