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6 B2B Email Etiquette Tips You Shouldn’t Miss - Rebecca Matias - Blog

6 B2B Email Etiquette Tips You Shouldn’t Miss

6 B2B Email Etiquette Tips You Shouldn’t Miss


A well-drafted email not only brings your brand into focus but also makes the flow of communication smoother. 

More than 93% of B2B businesses use email marketing to tap into new markets and retain existing customers. Based on this, imagine how many opportunities a well-composed email can give you. So what exactly should be included in your game plan?

For starters, you need a solid understanding of essential email etiquette to clear the air and lay the groundwork for a healthy business relationship.

Let’s dive in deeper.


Importance of Good Email Etiquette

Email etiquette is a predefined set of rules and pointers that are essential in crafting crisp, clear, and concise correspondence. These rules can fluctuate depending on the final recipient, but the base remains consistent in most cases.

For instance, email etiquette surrounding cold emailing is different from promotional emails. However, in both cases, it is important to keep the language simple and easy to understand, and the content needs to be directed to the final consumer. 

Good email etiquette ensures that your messages remain free of any gaps in communication, which increases your chances of a positive response. But that’s not all it does.

  • It speaks volumes about how professional your business is, especially if you are reaching out to the client for the first time.
  • It sets the right tone for all your subsequent communication.
  • It keeps the communication smooth, leaving no room for ambiguity.
  • It leaves a healthy and positive impression on the customer, which makes your organization shine.
  • It helps you become better at drafting emails. 
  • It leads to a better conversion rate.
  • It helps your content break the competition barrier and stand out.

If we had to draw a comparison, email etiquette is, in a way, the body language of your email content. The posture has to be polished, upright, and cordial, not sloppy or confused.


This article was originally posted at Callbox - The Savvy Marketer

Publish Date: November 17, 2021 1:37 PM

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