What is Lead Generation?
Anyone who has shown interest in your company’s products or services is already considered a lead. However, they may not be qualified to buy. They are only potential customers you have not done business with but have already given reasons that they would want to in the future.
Lead generation is this thorough process of attracting and gaining the interest of these prospects and ultimately converting them to increase future sales. Lead generation is a very important part of the sales process of a lot of businesses. There are so many ways you can generate leads, such as through blog posts, online content, live events, webinars, or paid ads.
In this very lucrative market, you need to find new ways and strategies to be heard through the noise and chaos. Traditional marketing as a way to reach your target audience is way over, as well as simple email blasts. With the internet today, customers can do their own research about a certain brand they find interesting through various channels, such as social media, search engines, and other online platforms. Building your digital presence is critical if you want to stay in the business.
This is where lead generation comes in. While it can be a time-consuming process and there is no one-size-fits-all solution, this is an essential process you must undertake. Studies show that 68% of businesses struggle with their lead generation campaigns, while 61% of people in B2B marketing think lead generation is their biggest challenge.
An original version of this article appeared on Callbox