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8 Reasons Why Your Emails May Not be Converting - Rebecca Matias - Blog

8 Reasons Why Your Emails May Not be Converting

Are your email pitches being left unread or going straight to the spam folder? You are not alone.

Many marketers like you are struggling to find success with their email marketing campaign and often fail to pull it off as desired.

Don’t get me wrong. Email marketing is a powerful conversion tool and can do wonders for your business. The only caveat is that it has to be done right.

If your emails are not being opened, let alone obtaining positive responses, you might be making one of these 8 mistakes.


#1 Trying to make a sale in the subject line

The purpose of the subject line is to make your recipient open the email to read its content, nothing more. However, most people try to make a sale in the subject line, and this is where they fail to convert.

Subject lines that make tall claims, like “lose 50 pounds in 5 weeks” or “10x your monthly income in 3 months” are considered spammy and are flagged as such. If your subject lines sound like these, it’s about time to change your approach.

Your subject line shouldn’t give it all away. Leave information gaps on purpose, use your creativity to pique interest, and try not to exaggerate. Most importantly, don’t use click baits; provide value instead. 

Make your subject lines short and to the point. Use professional language and avoid exclamation marks or all-caps. If possible, personalize your subject line – nothing builds trust like a subject line that speaks directly to the recipient. 


#2 Wrong targeting

When it comes to sending bulk emails, email automation tools can be a savior but sometimes these tools lull you into complacence where you don’t pay attention to your target audience anymore.

Devil Satan GIF by Rob Zombie - Find & Share on GIPHY



The person receiving your email should be the one who is supposed to read your message. Sending a free SEO ebook to someone who is interested in graphic design or animation may not be the best approach. Your SEO ebook maybe your life’s best work, but it doesn’t matter unless it reaches the right person. 

The idea is to align your offerings with your recipients. Once you take time to segment your target audience based on their interests, your email marketing efforts will soon start to yield desired results.

Keep reading here:


Publish Date: November 15, 2021 7:00 AM




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