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Accounting and Tax Consulting Lead Generation, A Short Guide - Rebecca Matias - Blog

Accounting and Tax Consulting Lead Generation, A Short Guide

Accounting firms are one of the in-demand professional services and the most competitive as well. Accountants generally offer the same services and skills set making it even more difficult for an accounting firm to set themselves apart. This competition is also the biggest challenge for these firms to generate qualified leads. The saddest part of this is the fact that a lot of accounting firms still employ old methods to market themselves.

If you are an accounting firm, you don’t have to suffer the same fate. There are proven ways and methods on how to get out of this dilemma and place yourself above the competition.

1. Specialize in something and get certified

Being the jack of all trades might sound great because you have different solutions for your clients. However, this practice can hurt your lead generation and marketing efforts more.

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Designer extraordinaire Coco Chanel puts it best in this quote:

If you are the only one offering that specific service, you can generate more leads and close more sales quickly. You can also charge more because you are now bringing something unique to the table.

Aside from that, you will be able to create meaningful conversations and present your solutions more clearly. For example, marketing yourself as a Xero Certified Advisor or a Certified QuickBooks Online ProAdvisor enables you to attract prospects who are specifically looking for that. Just make sure that you get certified before you advertise that so you can back up your claims.

2. Optimize your website with the help of an expert

The best way to optimize your website is to put yourself in your client’s shoes.

What words, phrases, or questions do they use when looking for accounting professionals?

Hint: Google search can help you with this. When you type a specific phrase or keyword, it will not just give you what you are looking for but will suggest more keywords at the bottom so you can explore more possibilities. Here’s what it looks like:

Keep reading here:

Publish Date: November 7, 2021 2:20 PM

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