Ways Managers (and Organizations) Can Help Their Sales Sell Better

Rebecca Matias

Every company wants their sales team to be effective and successful. However, salespeople have more on their plate than just making sales. This is the very reason why many sales teams can’t rake in as many sales as they would want to.

This is where managers and the organization as a whole have to step up and help your sales team out. Not only will this benefit your sales team, but it will have a bigger impact on your business as a whole when your sales team can make more sales. 

Now, it’s all about how exactly you can help your sales team. In this post, we’re going to talk about the many ways that you can aid your sales reps to bigger success.

Streamlining their sales process

Though there may not always be a one-size-fits-all sales process, you should have a broad sales process in place that gives your team the tools and information they need to achieve their sales goals. Creating playbooks is one of the most effective methods to establish a successful sales process for your team.

Playbooks replicate your top salesperson’s procedures and teach them to your failing salespeople. As a result, your entire team will have a more efficient, productive, and consistent sales process.

When utilizing playbooks, it’s important to remember that they won’t work in every circumstance. Instead, they serve as a flexible guide to help your salespeople through the buyer’s sales journey.

Strategically assign sales territories

The game plan for how reps will go after leads and maintain existing accounts is to assign territories. This is an important step because it is here that the sales process begins.

Territory allocation, in addition to strategy, ensures that territories do not overlap, that sales reps have enough leads to work with, and that top performer are assigned to the most important accounts.

You can take a more tactical approach with territory management software and assign territories based on criteria other than location. More refined criteria, such as industry, business size, and revenue, can easily be used to distribute sales teams.

Over communicating is better than no communication

One of the most essential skills to have as a manager is being able to constantly communicate with your sales team. This is the best way to increase your sales team’s productivity, so you should always check-in with your salespeople to stay up-to-date with how they are performing as well as how they’re faring with their work and progress. 

The higher your interactions are with them, especially with newly hired salespeople, the better your chances of building a better relationship with them which encourages them to also be more transparent with you. 

So, always make sure that you communicate with them and ask them how you can help them with their productivity.

Related: 5 Sales Enablement Strategies You Can Implement Within A Week

A version of this article originally appeared here.  https://www.callboxinc.com/growth-hacking/ways-managers-help-sales-sell-better/