Companies use tools and applications that can provide insight into their tech buying habits, how they work, the different challenges they face, and what tech they’ll buy next. Especially for technology providers, technographics is your lens into this world.
Keeping in-the-know of the technology used by different companies is important in this data-driven era we live in right now as it gives you a clear competitive edge.
Let’s start with what exactly Technographics is.
In layman’s terms, ‘technographics’ is a shortened term for ‘technographic segmentation’.
What it does is it analyzes statistical data which is produced by a population of a group based on their ownership and usage of technology. Technographic data is a way of understanding a company’s technology stack such as knowing what hardware and software they’re using, which tools and applications they frequently use, and how they implement and utilize their varying systems and platforms.
Technographics not only keep track of the various technologies employed by businesses but it also maintains a record of the total number of products or services that they own, what percentage is used on a daily basis, and how recent the adoption of the said technology is.
This is why B2B companies can exploit technographic data in order to qualify prospects.
See original post for reference: 👉https://www.callboxinc.com/lead-generation/generate-technology-leads-using-technographics/