Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

ContactCenterWorld.com

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used

Twitter

Facebook

LinkedIn

Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used

LinkedIn

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties

OK
BECOME
A MEMBER
TODAY TO:
CLICK HERE
TELL A
FRIEND
[HIDE]

Here are some suggested Connections for you! - Log in to start networking.

How Does [24]7.ai Compare to the Competition? - [24]7.ai - ContactCenterWorld.com Blog

How Does [24]7.ai Compare to the Competition?

In our digital age, paid media campaigns are an effective way for advertisers to connect with customers – but not all paid media campaign platforms are the same. Though all reliable vendors offer the same basic capabilities, some are more effectively harnessing the power of artificial intelligence and machine learning to set themselves apart. With the sheer number of platforms and vendors available, it can be difficult for business owners to determine which one offers the tools and functionalities that will work best for their needs.

To help organizations make informed decisions, MarTech Today recently published Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide, a comprehensive report that profiles and analyzes a number of leading paid media campaign management platforms. We’re proud to be included as a leading vendor.

Below, we review the tools all paid media campaign platforms should possess and examine some of the functionalities that help set [24]7.ai Customer Acquisition Cloud apart.

How [24]7.ai Stacks Up


MarTech Intelligence Report ranking of leading paid media campaign management platform capabilities.

✓ Multichannel Media Support

As technology and consumer habits evolve, paid advertising has gotten more sophisticated, offering advertisers new and exciting ways to connect with consumers. Viable campaign management platforms should allow businesses to run integrated campaigns by supporting all key channels, including search, display, social, video, and mobile.

✓ Shopping Campaigns

Shopping campaigns are a visually dynamic way for businesses to get in front of customers, promote their products and increase web traffic. Virtually all platforms support Google Shopping Campaigns, but some overlook Bing, which receives over 8 million search queries each day. Why limit yourself when you can have it all? [24]7.ai supports both shopping campaign types.

✓ Intent-Based Audience Targeting

Do you ever feel like internet ads know you better than you know yourself? Isn’t it funny how products or services you’re interested in have an uncanny way of appearing front and center on an internet page near you? Advances in technology have helped advertisers better pinpoint individual interests and buying habits in order to put the right message/offer in front of the right person. Effective search platforms like the [24]7 Customer Acquisition Cloud support this type of audience-based targeting and offer additional integration with data management platforms to help you make the most of your advertising budget.

✓ Multichannel Attribution Models

Having a clear picture of the chain of events that led to your customers taking a desired action is essential to continuing to effectively engage with them. A useful platform should not only help you identify and measure your various advertising efforts, it should use collected data to help you more efficiently allocate your budget across paid media channels.

✓ Integrated Call Tracking and Analytics

Voice is still an incredibly popular and important channel – call tracking is the cherry on the voice channel cake, because it provides valuable insight into which keywords and advertising efforts are getting customers to pick up the phone and call your company. When looking for a paid search platform, choose one like the [24]7.ai Customer Acquisition Cloud that offers easy integration with various call tracking and analytics providers.

✓ Bid Frequency

This functionality is an important differentiator between leading platforms - and an area where [24]7.ai really shines. How often platforms bid on keywords and how frequently bids are adjusted throughout the day can make a huge difference to your PPC success. While most platforms bid a few times each day, the [24]7 Predictive Search Bidding platform bids up to 168 times each day, which ensures your budget is always optimized and being used most effectively.

Choosing a paid media campaign platform shouldn’t feel like an impossible task. Work with a vendor you can trust – contact [24]7.ai today and learn how we can help you automate tasks, improve productivity, connect with customers, and enjoy a greater ROI.

Benefits of Automated Campaign Management Platforms

The complexities of paid media advertising make it a perfect candidate for automation. Using a trusted paid media platform offers a number of benefits, including:

Increase Workflow Efficiency

  • Automate tasks
  • Simplify day-to-day campaign management
  • Increase employee productivity

Improve Campaign Performance

  • Optimize bids in real time
  • More efficiently allocate budget

Streamline Reporting

  • Built-in reporting capabilities reduce time and errors
  • Customizable reporting for different needs

Scalable

  • Platforms can upload and manage millions of keywords across search engines
Andrea Lowe, Marketing Content Writer

Source: http://www.247-inc.com/company/blog/how-does-247ai-compare-competition

Publish Date: January 23, 2018 5:00 AM


2021 Buyers Guide Visual Communications

 
1.) 
SJS Solutions

Optymyse
Optymyse is a unique neuroscience-based approach which takes care of your most valuable asset - your people. Using a scientifically supported formula, Optymyse delivers stunning visuals which unlock the full potential of your contact centre whilst protecting the mental wellbeing of all of your employees.

2.) 
TeamViewer

Co-Browsing Integration
Co-Browsing is the practice of web-browsing where two or more people are navigating through a website on the internet. Software designed to allow Co-Browsing focuses on providing a smooth experience as two or more users use their devices to browse your website. In other words, your customer can permit the agent to have partial access to his/ her screen in real-time.
 



View more from [24]7.ai

Recent Blog Posts:
[24]7 AIVA - the Only Virtual Agent with Combined Conversational and Informational CapabilitiesFebruary 20, 2018 5:00 AM
Goodbye AHT – Hello Time to IntentJanuary 31, 2018 5:00 AM
Why Natural Language Technology Will Let You DownJanuary 30, 2018 5:00 AM
How Does [24]7.ai Compare to the Competition?January 23, 2018 5:00 AM
Last Call for Digital TransformationJanuary 9, 2018 5:00 AM
Case Study: How [24]7 Active Share Transforms the Voice ExperienceDecember 14, 2017 5:00 AM
Fall 2017 Release Features Intelligent Messaging, Support for Apple Business Chat and Vivid Speech FunctionalityNovember 15, 2017 5:00 AM
[24]7 AIVA Powers both Speech and Digital ChannelsAugust 16, 2017 5:00 AM
Chatbots for Travel: A Customer Engagement Balancing ActJanuary 5, 2017 5:00 AM
There's No Better Gift Than Optimizing Your Customer Experience StrategyNovember 15, 2016 5:00 AM

About us - in 60 seconds!

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
CMS =
session cookie set = True
session page-view-total =
session page-view-total =
applicaiton blnAwardsClosed =
session blnCompletedAwardInterestPopup =
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =