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How to Do Customer Service the Right Way: Say Goodbye to Automated Messages - A Better Answer - ContactCenterWorld.com Blog

How to Do Customer Service the Right Way: Say Goodbye to Automated Messages

Have you ever called your bank or cable TV provider only to be greeted by an automated message? As you listen to the options, annoyance mounts because your purpose for calling doesn’t seem to match any of the prompts or you just have a quick question and can’t seem to get to a human being. 

How frustrating is that?! It makes you dread having to reach out the next time you have an issue. Auto-bot responses can even make you associate negative feelings with the company. 


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We’ll discuss in greater detail why customers prefer dealing with real people rather than automation and why you should consider hiring an answering service to provide this ever-important service. 

Downfalls of Automated Messages

Automated messages aren’t outright bad. They can help reduce costs for businesses and provide efficiency when a customer has a simple question such as “what is my account balance” or “when is my next bill due?”

Automation has its place, and can improve your business in other ways, however, when it comes to offering excellent customer service, there is a delicate balance between using the right amount of automation and using far too much. 

When in doubt, it’s always better to utilize live answering. Let us tell you why.

Automation Frustrates Customers

Having to call customer service is rarely the height of someone’s day. They’re usually calling because either they:

  1.       Need more information before making a purchase
  2.       Are dissatisfied with a product or service

Unfortunately, customers calling in just to give compliments and praise are rare. When they do happen, they should be communicated with a live person who can appreciate it and thank them.

Complaints and service queries are the most frequent reason for customer calls. For many companies, automated options are the first line of contact a customer receives. They utilize a menu of various choices, and customers take their pick – unless a menu option doesn’t serve their needs.

Customers are usually patient enough to listen to the menu options once. But after they’ve heard the options and there’s no obvious solution to their needs, they’ll either mash the “0” button to reach an operator or worse yet, hang up. 

If the menu only cycles, they’ll hang up immediately.

Automated menus frustrate customers. No matter what industry you’re in, your customers want to know you care about them. In 2020, customer experience is poised to overtake price and product quality as the number one reason consumers purchase products from one company over another.

Why is this important for you? As a business, it’s vitally important that you maximize your customer’s experience. We see examples across all industries that show just how much of an impact customer service has: someone describing how incredible their doctor is but has a horrible bedside manner, a one-star review on a defective product updated to three because of how professionally their return was handled, or a restaurant with the most amazing food but a snobby and rude host. 

When a customer experiences a “pain point,” they are dealing with a problem with your company or product. Pain points include:

  • Difficulty with the Ordering Process
  • Less-Than-Enthusiastic Customer service
  • Problems with Your Product
  • High Expense vs. Product Value
  • Lack of Order Follow-up
  • Missing Orders

For each pain point that a customer experiences, they are less likely to return. Customer service is crucial in a world that is growing exponentially customer-focused. 

If you absolutely must have automated messages, always include an opportunity for customers to connect with a live person as soon as possible.

Where automation works well is for items like auto bill-pay or getting to the right department. But the key here is that the automated menu isn’t the final destination. A person should always be available to take calls.

Automated menus that only offer robo options often lead to your customers hanging up. If they’re already calling due to a pain point, they won’t want to endure any more pain. At this point, they’ll hang up, return your product if needed, and never come back.

Automation is Impersonal

Interaction is critical to a customer’s experience with your company. Why is this such a big deal? Because everything is connected. One bad experience can get shouted out on Twitter, Facebook, Instagram, and Snapchat. 

People influence each other. When a person writes about their terrible experience with your company, their friends will feel sympathetic – with them, not you. Too much negative publicity, and you’ll lose customers, revenue, and profit.

Studies show that 90% of the people who call your company want to talk with a real person. People want to connect with someone who understands their problem. 

It’s rare for a customer to solely want a solution; they want understanding and identification. Computers will never be able to give a customer the warmth of human empathy. 

Even in our digital world, we still crave human interaction. 

The Customer Experience Solution

Providing a personal touch for your customers to experience is essential to retaining and gaining business. But answering calls all day without a receptionist to do it for you takes vital time away from your staff. 

After all:

You hired your IT manager for his technology expertise, your production manager for their business savvy, and your back-end manager for their incredible organization skills. 

None of these people were hired to answer phones.

For small companies, hiring a dedicated receptionist is a costly proposition. Even if you were able to afford someone, your receptionist still has to take lunch breaks, bathroom breaks, sick days, and vacation. They can’t operate phones 24/7.

Answering Service Professionals to the Rescue

If you need a live customer service option that saves you time and won’t break the bank, look no further. 

An answering service provides vital connections between customers and your company, satisfies the need for human connection, and ensures consistent quality every time the phone is answered. 

Here are just a few benefits you’ll experience with an answering service.

  • 24/7 Answering
  • Knowledgeable Staff
  • Improved communication between your business and your customers
  • Increased Efficiency for Your Company
  • Saved Expense on Phone Systems
  • Increased Customer Interaction
  • Quality Customer Experience

Making the Right Choice

Don’t get us wrong - automation isn’t all bad! There are times when it can be very helpful and provide quick solutions, which people love in our fast-paced world. However, automated messages and robo-chats shouldn’t be used to replace human contact in customer service. 

Customers want personalized interaction and the opportunity to speak with someone who understands them. If your company doesn’t have the time or finances to offer the quality customer service experience you want to provide, consider hiring an answering service that can take the weight off your shoulders. 

Publish Date: February 20, 2020 5:00 AM


2021 Buyers Guide Help Desk Software

 
1.) 
eGain Corporation

eGain CallTrack™
eGain CallTrack™ is a dynamic call tracking and case management solution that helps companies provide quick, high-quality, and cost-efficient resolution of customer issues across traditional and emerging interaction channels. It is one of the many innovative customer interaction products in eGain Solve™ suite, the unified customer engagement and knowledge management software suite, which helps businesses transform their traditional call centers into omnichannel customer engagement hubs. eGain CallTrack will enable you to track, manage and resolve cases and maintain service level agreements (SLA), across channels.

2.) 
Happitu

Happitu is your customer support team’s personal coach. It guides your team through every interaction with custom workflows, responsive scripting, and dynamic help topics.

Documentation in Happitu is automated, detailed, and consistent. Go beyond handle times and service levels with the rich insights of Happitu – from granular interaction data to aggregate data and trends – you get the complete CX journey!

We intentionally built the Happitu Workflow Designer with your customer support team in mind. Using our intuitive tools that provide quick and safe iteration, you eliminate the need to involve IT or Development. Yes, you will no longer have to dread submitting a change request to Devin from IT!

Try it free for 45 days!

3.) 
Knowmax

Knowmax
Knowmax is an omnichannel knowledge management platform. Our mission is to transform contact centers into resolution centers and drive customer self service.
The platform is an industry-agnostic enterprise-grade knowledge platform with components helping in easy findability of actionable information at the right time across the desired touchpoint.

4.) 
Nuxiba Technologies

CenterWare
Nuxiba's Help Desk Software is ideal for delivering top-level contact help desk services. It not only tailors to your existing technology resources but also allows you to set staff priorities that forward clients to the most knowledgeable agents.

Give personalized assistance, and analyze performance with our real-time monitoring, recording, and reports. Integrate Salesforce or VTiger CRM systems, be TCPA compliant, protect your cardholder's data during calls, and more!

Request a quote or demo today and start the journey to increase your first-contact resolution percentages in less than three months!

5.) 
OneDesk

OneDesk's software combines Helpdesk & Project Management into one application. No need to purchase, integrate and switch between applications. Your team can support your customers and work on projects in one place. Aimed at SMBs as well as departments at large enterprises, OneDesk is frequently used by project managers, customer service, IT, professional services and more. This easy-to-use, feature-rich, and highly configurable software can manage both ticket & task workflows.

6.) 
Teckinfo Solutions Pvt. Ltd.

ActivDesk Help Desk Software
ActivDesk Help Desk Software is an intelligent ticketing software for multi- channel customer interaction & engagement. It streamlines the entire ticket management process. With its SLA & escalation management, it enables your help desk to deliver enriching customer experience.
 



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