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5 Ways To Give More Personalized Customer Service - A Better Answer - Blog

5 Ways To Give More Personalized Customer Service

Standing out among your competitors is no longer about having cool branding or witty content — it’s about the whole customer experience.

The customer service your prospects and customers receive has a significant effect on your business. A negative interaction can make prospects write you off, while positive experiences can garner lifelong brand loyalty.

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Businesses must provide a high-quality customer experience, and that involves every stage from beginning to end.

One way to stand out is by delivering more personalized customer service. Let’s take a look at how your company can provide it.

Address Customers by Their Name

A well-rounded and positive customer service experience boils down to the details.

While calling a prospect or current customer might seem like a minuscule detail, it makes all the difference.

Studies show that hearing your name stimulates brain activity.

Saying a prospect’s name when you are talking to them or greeting a current customer by name will help build a strong personalized customer experience.

If you or your team don’t know the customer’s name, try your best to find it out. Check caller IDs, past receipts, or your client database if you have a moment. 

Using a client’s name helps build a strong relationship, shows that your business cares about its customers, and makes them feel like you’re on their side.

Offer Multiple Customer Service Channels

A Better Answer(R) is to provide a personalized customer service experience and offer your support through many different channels.

Each person — whether they’re a client or a prospect — has a preferred method of communication. In-person communication is limited in the digital age; plus, COVID-19 has kept more people at home. To cater to your target audience’s preferences and hindrances, your customer support team should be available via text, chat, call and email. Your customers should have every possible opportunity to get in touch with your business. 

While many customers (48% to be exact) still prefer to call over the phone for customer support, the next preferred communication methods are text and chat.

Offer chatbots, contact forms, social media support, review forms, phone service, and email to get in touch with your customers — this way, your customer can choose the channel of communication that suits them best.

It’s also important to provide the right equipment and tools to enable your customer support team to thrive. Make sure you’ve implemented an easy-to-use customer relationship management system and filled in staffing gaps.

Rely on Customer Feedback and Preferences

Learning what your customers like and dislike is one of the best ways to gather feedback on your customer service experience.

Using customer feedback will allow you to see where your experiences fall short and need to be improved. On the other hand, it will also let you know where you’re doing a great job.

Guessing this information or assuming you know what your audience wants is not reliable. Try to gather data before making any changes to your processes. You can collect this information by offering a short survey after each customer service call or chat. Then, set up a review schedule, and be sure to request a formal survey when a client is offboarded or leaves a negative review online.

Finding what caused a negative experience, what kept a customer coming back and what would improve their experience is the best way to locate and diagnose problems in your customer service department.

Make sure you have the appropriate time and infrastructure in place to handle your support channels as well. For instance, if you are continuously receiving an influx of chat tickets, but you only have a few people answering phone calls and ignoring chat, it’s in your best interest to change employee responsibilities or outsource help. You can do this by hiring a virtual assistant or a company to help you handle your customer service.

Add a Human Touch

As our society has moved into a highly digital age dependent on automation, companies often forget that a human touch is the secret ingredient to satisfactory customer service. 

Customers and prospects don’t want to feel like they are talking to a robot or a frustrating automated system.

When communicating with current or potential customers, try to be engaging and give hints of normal human interactions, like asking how their day has been. If they mention a pet, try asking what the pet’s name is or what kind of breed it is.

On the flip side, make sure your staff has the emotional intelligence and experience to know when a customer is upset and needs a speedy resolution. When this happens, friendly chit-chat is not always advised. Your customer service should adapt to the preferences and demeanor of the customer.

Instead of relying on scripts, provide a situational outline for your employees to reference to produce more organic dialogue.

Try offering a friendly and personalized greeting, giving compliments, and ending the interaction on a positive note.

Highlight and Reward Customer Loyalty

Highlighting customer loyalty will encourage other customers to practice that same brand loyalty.

Your company can highlight customer loyalty through social media posts, customer testimonial videos, and reviews.

To reward your most loyal customers, offer them discounts, first peeks at new products, exclusives and free trials. Recognizing your customers will improve your customer lifetime value.

Benefits of Personalized Customer Service

Adopting a personalized customer service experience offers many benefits, such as increases in:

  • Customer loyalty
  • Customer engagement 
  • Customer retention
  • Customer lifetime value

A high-quality support experience will also allow you to gather more data from your customers regarding their communication preferences and thoughts on your support process. 

Adopt a More Personalized Customer Experience

A personalized customer service experience will help you retain customers and stand out from your competitors.

To implement an exemplary support service, make sure you address your customer by name to show they are not just a number, provide multiple channels to reach you through and add a human touch to every interaction.

Once you take time to implement a unique and personalized customer service process, you will see a boost in customer satisfaction. If you don’t have time to carry out these changes, hiring an answering service might be a better answer for your needs.

Publish Date: February 20, 2021

2022 Buyers Guide Help Desk Software

eGain Corporation

eGain CallTrack™
eGain CallTrack™ is a dynamic call tracking and case management solution that helps companies provide quick, high-quality, and cost-efficient resolution of customer issues across traditional and emerging interaction channels. It is one of the many innovative customer interaction products in eGain Solve™ suite, the unified customer engagement and knowledge management software suite, which helps businesses transform their traditional call centers into omnichannel customer engagement hubs. eGain CallTrack will enable you to track, manage and resolve cases and maintain service level agreements (SLA), across channels.


Happitu is your customer support team’s personal coach. It guides your team through every interaction with custom workflows, responsive scripting, and dynamic help topics.

Documentation in Happitu is automated, detailed, and consistent. Go beyond handle times and service levels with the rich insights of Happitu – from granular interaction data to aggregate data and trends – you get the complete CX journey!

We intentionally built the Happitu Workflow Designer with your customer support team in mind. Using our intuitive tools that provide quick and safe iteration, you eliminate the need to involve IT or Development. Yes, you will no longer have to dread submitting a change request to Devin from IT!

Try it free for 45 days!


Knowmax is an omnichannel knowledge management platform. Our mission is to transform contact centers into resolution centers and drive customer self service.
The platform is an industry-agnostic enterprise-grade knowledge platform with components helping in easy findability of actionable information at the right time across the desired touchpoint.


LiveAgent Help Desk
LiveAgent is a cloud-based Help Desk Software with over 195+ compatible integrations. Streamline all customer communication channels and manage them from a single shared company inbox. Enjoy social media integration, unlimited ticket history, call recordings, hybrid ticket streams, and more. Companies like BMW, Yamaha, Huawei, Orange, or Forbesfone use LiveAgent to deliver customer wow to 150M end-users worldwide.

Nuxiba Technologies

Nuxiba's Help Desk Software is ideal for delivering top-level contact help desk services. It not only tailors to your existing technology resources but also allows you to set staff priorities that forward clients to the most knowledgeable agents.

Give personalized assistance, and analyze performance with our real-time monitoring, recording, and reports. Integrate Salesforce or VTiger CRM systems, be TCPA compliant, protect your cardholder's data during calls, and more!

Request a quote or demo today and start the journey to increase your first-contact resolution percentages in less than three months!


OneDesk's software combines Helpdesk & Project Management into one application. No need to purchase, integrate and switch between applications. Your team can support your customers and work on projects in one place. Aimed at SMBs as well as departments at large enterprises, OneDesk is frequently used by project managers, customer service, IT, professional services and more. This easy-to-use, feature-rich, and highly configurable software can manage both ticket & task workflows.

Teckinfo Solutions Pvt. Ltd.

ActivDesk Help Desk Software
ActivDesk Help Desk Software is an intelligent ticketing software for multi- channel customer interaction & engagement. It streamlines the entire ticket management process. With its SLA & escalation management, it enables your help desk to deliver enriching customer experience.

View more from A Better Answer

Recent Blog Posts:
5 Thoughts You Need To Stop Ignoring When It Comes to Customer ServiceAugust 19, 2021
How To Provide 24/7 Customer Service Without Working Around the ClockJuly 22, 2021
How AI Is Changing the Customer Service SpaceJune 28, 2021
Virtual Assistant vs. Answering Service: Which Is Right for You?June 22, 2021
Live Chat vs. Phone Support: Choosing the Right One for Your BusinessJune 21, 2021
6 Most Common Call Center Myths DebunkedJune 21, 2021
Tips To Help Improve Your Company’s First Call ResolutionMay 30, 2021
The Importance of Stellar Customer Service for E-Commerce BusinessesMay 25, 2021
Growing a Business: Automated Messages vs. Hiring an Answering ServiceMay 21, 2021
5 Benefits of Using an Answering Service for Educational FacilitiesMay 20, 2021

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