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2016 Award for Answering Service Quality - Ambs Call Center - Blog

2016 Award for Answering Service Quality

Ambs Call Center was just awarded the 2016 ATSI Award of Excellence for answering service quality. It marks the 6th consecutive year that our team has earned the award. We couldn't prouder of the team of dedicated people that made it happen!

 “Winning the ATSI Award of Excellence for a sixth consecutive year demonstrates the true commitment to excellence that AMBS has. I am proud of the entire staff for our continued dedication to providing the highest level of service to our clients.”

-Cedric Roney, Quality Evaluator for Ambs Call Center

The Award is presented annually by the Association of TeleServices International (ATSI). ATSI is the industry trade association for call centers across North America and the United Kingdom. This year, the award was presented at the 2016 ATSI annual conference in Tampa, Florida.

Secret Shopper Program for Answering Services

The ATSI award of excellence program is a secret shopper program for call centers. Independent ATSI judges evaluate telephone answering services and call centers over a six-month period. 

The scoring criteria includes courtesy, response time, accuracy and service to their clients. 

If a company scores 80% or better in all categories, they are presented with the coveted Award of Excellence.  The program is now in its 26th year.

Call Center Judging Criteria for Agents

  1. Did they use the answer phrase with a genuine interest and positive attitude?
  2. Was the entire answer phrase clear and could be fully understood?
  3. Did they enunciate clearly and speak at an appropriate pace?
  4. Were they professional?
  5. Did they convey a pleasant and helpful attitude by his/her choice of words and/or tone of voice throughout the call?
  6. Did they use proper manners? (2 please, 1 thank you)
  7. Did they use proper business phrasing and grammar throughout the call, without slang, and without the use of "OK" and/or "Um" during the call?
  8. Did they give the impression that they were knowledgeable by giving appropriate responses and navigating information with confidence/call flows smoothly?
  9. Did they guide caller throughout the call with appropriate questions, with no dead air or evidence that the caller was leading the conversation and was not pushy or rushed when/if gaining control?
  10. Did they offer to take a message/offer to assist, explaining how the message would be handled in a clear and professional manner?
  11. Did they confirm correct spelling  and correct phone number?
  12. Was script followed per client instructions?
  13. Did they have a strong close by advising what they would do and ask be done with the message and by advising any additional scripting?
  14. How was the overall "impression" the agent left with the caller?
  15. Did agent remain professional and interested at all time, leaving the caller to feel confident that their needs would be met?
  16. Did the agent personalize by referring to the caller by name, either first or last, throughout the call (at least twice)?
  17. Did the agent sound engaged (appropriately concerned or compassionate) with the caller and did not sound mechanical or scriped??

Ambs Call Center was established in 1934 and has grown to become a provider of the latest telecommunications technologies to a wide range of industries throughout the nation. With locations in Jackson, MI Grand Rapids, MI, and Tampa, FL, Ambs Call Center helps businesses become more efficient and profitable with its 24-hour call center services.


Publish Date: June 27, 2016 5:00 AM

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CallGuard can be deployed in various ways to fit the way your contact centre works. The solution can de-scope all, or parts, of your contact centre from the scope of PCI DSS compliance and works just as well for on-premise or home/remote working agents.

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