Ofcom consider getting rid of phone area codes

Source: https://antheus.co.uk/2019/02/22/ofcom-mull-end-of-life-for-phone-area-codes/

Publish Date: February 22, 2019

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How good is your lead generation company? Why data quality is often poor, and what you can do about it.

Lead generation in call centres - is your data all it’s cracked up to be?

A good lead generation company is an invaluable partner when it comes to call centre performance. Simply put, if the quality of the data is good then call centres will achieve a higher daily conversion rate for calls made. In addition, the cost of leads has gone up enormously, particularly as a result of the new General Data Protection Regulation (GDPR), so it’s vital that your lead generators are working well for you.

Telemarketing is a difficult job, but good data can really help. So the key to a successful telemarketing campaign lies in an accurate, up to date list of prospective contacts.  Accurate data will ensure you speak with the right contact and reduce wasted time on sales calls you can’t convert.

The characteristics of good quality lead data

Good quality lead lists will have the following attributes:

Targeted

Your leads are in the right target market.

Current

The contact provided is still available at the number given.

Accurate

The telephone number is correct, and works first time.

Pre-checked

Contacts are checked against the Telephone Preference Service (TPS) register to remove any contacts that don’t want to receive marketing calls.

Signs that you have poor quality lead data

Many call centres suspect that their leads are of poor quality, and there are a few indicators that point to this. If you notice the following things happening, it’s a sure sign that your lead generation company is not as good as it should be:

• You call people who are no longer there
• You have to spend time finding out who’s the best person to speak to
• The contact is still at the company, but they are at a different location. You have to spend time finding out their new details.
• The contact you called is not the right type of contact. For example, you are looking for healthcare providers but you get through to a leisure centre.
• The company called is not in your target market. For example, you are looking for companies with more than 50 employees, but you get through to a sole trader.
• The effects of poor quality lead data

The effects of poor quality lead lists in call centres

Let’s assume that you make 100 calls. If 20 of those turn out to be poor contacts that are never going to buy from you, that’s 20% of your calls that are wasted. If each call takes 3 minutes, you’ve lost an hour of your time. Your success rate. If your actual effective conversion rate is 10%, then

10% of 100 is 10

10% of 80 is 8

But your statistics will actually show a conversion rate of 8/100 i.e. 8%. That’s a pretty big difference and wholly attributable to the poor quality of your telemarketing list.

How to deal with bad telemarketing data

If you suspect that your list of leads is not as good as it should be, then it is vital that you adopt a structured approach to identifying this. Otherwise, any feedback that you give to your lead generation provider will be anecdotal, not verifyable and lack impact.

Source: https://antheus.co.uk/2019/01/29/how-good-is-your-lead-generation-company-why-data-quality-is-often-poor-and-what-you-can-do-about-it/

Call Centre Disaster Recovery

Call Centre Disaster Recovery - What Happens If The Worst Happens?

Call centre disaster recovery is a hot topic. Experienced contact centre and call centre managers have learned to expect the unexpected. Whether it’s a natural disaster, power failure, equipment failure or force majeure, at some time or another, there’s a significant chance that you will have to recover your call centre due to an unforeseen event.

Call centres are complex environments with multiple points of failure. The process of recovering from a disaster is often poorly understood by management. We consider the costs, resources and technology elements of recovering from a call centre failure in this article. We hope this will help you to write a disaster recovery plan for your own call or contact centre.

The Background

Historically, call centres typically adopted one of the following approaches to recovery:

• For larger organisations with multiple call centres, calls were rerouted to any centres that were still operational.
• For smaller, single location call centres, the best option was to maintain a separate, offsite “hot site”. Agents could be relocated to the hot site in the event of an emergency, and calls were rerouted to the new site.

But in recent years, managing a call centre outage has become much more complicated due to a number of factors, including:

• Call centres are often operational for 24 hours a day, with multiple shifts of agents. Customer expectations are higher in that they expect to be able to contact companies 24-7. Downtime is costly not just in terms of lost calls, but also in terms of the company’s reputation.
• Many companies now consolidate call centre operations to a single location, so calls can’t simply be sent to another location if there is an outage.
• Call centre agents generally have much more specialised skills. This significantly improves the level of customer service, but means that there is less flexibility when an outage causes resource issues.
• Creating a functional disaster recovery plan is a crucial task of managing a call centre. This means understanding the risks and consequences, drawing up a plan, and then testing it to ensure it actually works.

The Risks

Many managers develop a false sense of security when it comes to their call centres. This is especially likely if they have not experienced a crisis situation in the past. If they are in an area with few natural disasters, many call centre managers are not aware of the potential impact of a serious situation. However, the reality is that all call centres are at risk. As an organisation’s reliance on telecommunication networks and infrastructure increases, the likelihood of a problem increases.

Creating a Disaster Recovery Plan for a Call Centre

1. Identify the Vulnerabilities

Include all aspects required to run the call centre, including:

• Operational aspects
• People
• Physical premises
• Office facilities
• Data
• Communications
• Utilities

2. Identify the Impacts of an Outage

Make sure all the relevant facts are at your fingertips. For example:

• Measure average call volumes across various time periods
• Quantify potential lost sales
• Assess possible damage to the brand
• Determine whether an outage could give rise to possible legal action
• Understand the extent of regulatory fines

3. Write a Disaster Recovery Plan

• Create a plan that contains the following critical elements:
• Strategy (the overall aims)
• Processes (what will happen)
• Recovery Teams (management, technical support (including suppliers), call centre supervisors, agents etc.)
• Responsibilities (who does what in the event of a disaster?)
• Locations
• Emergency Contact Lists
• Call Handling Processes
• Emergency Recorded Messages

Inevitably, there will be a balance to be struck between minimising the time taken to shift calls to a recovery solution and the costs involved.

Key members of the recovery teams should collaborate on plan development and approve the final plan. This will ensure that all aspects are considered, but will also ensure greater ownership and buy-in if a crisis does occur in future.

4. Test Your Disaster Recovery Plan

The most crucial thing to consider when writing a disaster recovery plan (and the aspect most often forgotten) is that it is useless if it doesn’t work in practice. The only way to be certain that your plan will work when it has to is to perform a live test of the plan. Testing will flush out any glitches or details that mean that the plan may not work in an actual disaster situation. For example, if the mobile phone network is not working, how are you going to contact your agents?

Before launching a live test of your disaster processes, run a session to inform recovery team members of their roles and responsibilities in the event of a disaster. Active testing can then be conducted to review how the plan works in practice and identify where improvements can be made or where solutions are based on incorrect assumptions.

To prepare for a test of your disaster recovery plan, identify what you will test, at which locations and who will be involved. Create one or more outage scenarios to test different aspects of the plan. And don’t forget to test across all shift patterns, so that everyone is aware of what to do in the event of a disaster.

After testing is completed, review the results, and conduct a follow-up test if necessary. Test the plan regularly, and use different scenarios to ensure that all aspects have been considered. It’s a good idea for the scenario planner to be someone who was not involved in writing the plan, so that familiarity bias is not introduced.

The Future of Disaster Recovery

Advances in technology mean that the call centre is changing dramatically. Opportunities abound for agents to work remotely, either from home, or closer to home. As high-speed wireless internet connections become the norm, the need to have agents grouped together in the same location diminishes. This means that companies can save money on property and call centre technology.

Making Call Centre Disaster Recovery Quick and Easy

Our LiberalisNow software is a game changer in call centre systems, and can help you to effectively recover your call centre quickly and easily. That’s because it uses the very latest in WebRTC technology. This means that you can create your own online contact centre in just a few minutes. Being browser-based, no phones are required. So agents can simply plugin in a headset and they’re ready to go. It’s super-fast, incredibly simple and ultra-secure. So you can use LiberalisNow to quickly recover from a disaster situation. Or simply create your call centre using agents who can work remotely to reduce the impact of a disaster.

What’s more, with LiberalisNow there are no per-seat fees; you only pay when your agents are connected to customers. There are absolutely no monthly charges or commitments. So when you’re finished with the system, you can just switch it off and you won’t incur any further costs. You can even try LiberalisNow for free to test out its potential suitability for your disaster recovery purposes.

Conclusion

In an ideal world, your call centre will never have to deal with a crisis or disaster. However, it can and does happen more often than you might think. The best strategy is to be well prepared and well informed. With a good call centre disaster recovery plan in place and a team that is ready and motivated to act if necessary, your company will be in the best position to recover quickly and minimise any negative consequences. The latest WebRTC technology can be your secret weapon to ensure swift recovery in the event of a disaster. Contact us to find out more about our WebRTC call centre systems.

Source: https://antheus.co.uk/2018/06/29/call-centre-disaster-recovery/