How good is your lead generation company? Why data quality is often poor, and what you can do about it.

Lead generation in call centres - is your data all it’s cracked up to be?

A good lead generation company is an invaluable partner when it comes to call centre performance. Simply put, if the quality of the data is good then call centres will achieve a higher daily conversion rate for calls made. In addition, the cost of leads has gone up enormously, particularly as a result of the new General Data Protection Regulation (GDPR), so it’s vital that your lead generators are working well for you.

Telemarketing is a difficult job, but good data can really help. So the key to a successful telemarketing campaign lies in an accurate, up to date list of prospective contacts.  Accurate data will ensure you speak with the right contact and reduce wasted time on sales calls you can’t convert.

The characteristics of good quality lead data

Good quality lead lists will have the following attributes:

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Targeted

Your leads are in the right target market.

Current

The contact provided is still available at the number given.

Accurate

The telephone number is correct, and works first time.

Pre-checked

Contacts are checked against the Telephone Preference Service (TPS) register to remove any contacts that don’t want to receive marketing calls.

Signs that you have poor quality lead data

Many call centres suspect that their leads are of poor quality, and there are a few indicators that point to this. If you notice the following things happening, it’s a sure sign that your lead generation company is not as good as it should be:

• You call people who are no longer there
• You have to spend time finding out who’s the best person to speak to
• The contact is still at the company, but they are at a different location. You have to spend time finding out their new details.
• The contact you called is not the right type of contact. For example, you are looking for healthcare providers but you get through to a leisure centre.
• The company called is not in your target market. For example, you are looking for companies with more than 50 employees, but you get through to a sole trader.
• The effects of poor quality lead data

The effects of poor quality lead lists in call centres

Let’s assume that you make 100 calls. If 20 of those turn out to be poor contacts that are never going to buy from you, that’s 20% of your calls that are wasted. If each call takes 3 minutes, you’ve lost an hour of your time. Your success rate. If your actual effective conversion rate is 10%, then

10% of 100 is 10

10% of 80 is 8

But your statistics will actually show a conversion rate of 8/100 i.e. 8%. That’s a pretty big difference and wholly attributable to the poor quality of your telemarketing list.

How to deal with bad telemarketing data

If you suspect that your list of leads is not as good as it should be, then it is vital that you adopt a structured approach to identifying this. Otherwise, any feedback that you give to your lead generation provider will be anecdotal, not verifyable and lack impact.

Source: https://antheus.co.uk/2019/01/29/how-good-is-your-lead-generation-company-why-data-quality-is-often-poor-and-what-you-can-do-about-it/

2022 Buyers Guide

Get Listed

Workforce Management

 

1.)

Alvaria Alvaria Workforce Alvaria Workforce (formerly Aspect Workforce Management) is a high-performance contact center software solution that provides the forecasting, planning, scheduling, employee self-service and real-time agent tracking to ensure that all agents and supervisors are productive, engaged in their work and delivering an exceptional customer experience.

2.)

Alvaria Noble ShiftTrack WFM Maximize the efficiency of your contact center and meet/exceed customer expectations with workforce engagement tools that help you accurately forecast workloads, match the right resources to your needs and keep agents motivated. More than just scheduling agents and tracking shifts, Noble’s ShiftTrack WEM solutions optimize labor costs, manage capacity more effectively and improve service levels.

3.)

Calabrio Calabrio ONE Calabrio ONE offers contact centres the complete toolset to unlock the tremendous value buried within customer interaction data and use it to transform the entire business. One seamless solution combines a fully integrated workforce optimization suite with powerful voice-of-the-customer analytics tools deployed—in the cloud, on-premises, or in a hybrid environment. Capture every customer interaction across all channels. Extract predictive and prescriptive insights. Elevate customer experiences, improve employee engagement and increase operational efficiency. Then, extend customer-centric strategies across the business to accelerate sales, drive innovation and move your business forward.

4.)	eGain Corporation eGain Solve Rated #1 by analysts and trusted by some of the biggest brands in the world, eGain Solve helps businesses design and deliver smart, connected customer journeys across social, mobile, web, and contact centers. You can sell smarter, serve better, and know more.

5.)

Eleveo Eleveo WFM Eleveo WFM was designed to simplify scheduling, forecasting and adherence for commercial contact centers with 500 agents or less. The product is easy to use for supervisors who are not WFM experts, but provides value for scheduling, shift changes, schedule adherence and supports multi-channel and multi-skill requirements. Eleveo WFM was built using open source, cloud technologies but can be installed on premise, in a hybrid environment or hosted for you in AWS.

6.)

ethosIQ, LLC BPO Optimizer ethosIQ’s Business Process Outsourcer (BPO) Optimizer allows clients to manage their vendor contact center resources without requiring manual intervention through our manufacture-agnostic data collector processes. ethosIQ collects schedule and exception data, based on your desired parameters. Collection of data is transparent and doesn’t require intervention from either you or your vendor resource. You know your needs, and now you can manage those needs effectively, efficiently and effortlessly, using ethosIQ’s BPO Optimizer!

7.)

Lieber & Associates Technology Consulting Services Lieber & Associates provides consulting services to select, contract for, test, implement, and optimize workforce management systems. It's technology consultants have worked with all major systems and many smaller ones. Counsel is informed by several decades of WFM experience.

8.)

MFE International Agyletime Cloud Workforce Management Agyletime is an enterprise grade true Cloud WFM and t is channel agnostic . Its ease to Use , easier onboarding, forecasting and better scheduling. You can integrate to CRMs such as SFDC, Zendesk, ServiceNow and others and to telephony systems such as AVAYA, CISCO, Genesys and other cloud telephony systems ; to independent Chat systems to aggregate data for WFM omnichannel forecasting, scheduling, optimisation and reporting.

9.)

OpsTel Services SPEED & PLUS The SPEED solution solves for service level issues while cost optimizing the environment with automation. Provides an enhanced way to speed up & optimize invoking temporary agent skills configuration changes into the contact center environment. Speed allows you to schedule both future changes & temporary changes that auto-revert back to the original state when scheduled time expires. Speed features: *Automated / Scheduled Temporary Agent Skills Configuration Management *Immediate Temporary or Reoccurring Schedule Skills Configuration Changes *Easy to Use/Operations Administration Focused *Descriptive Monitoring Activity Dashboard *Detailed “End to End’ Audit Trail and Perfor... (read more)The SPEED solution solves for service level issues while cost optimizing the environment with automation. Provides an enhanced way to speed up & optimize invoking temporary agent skills configuration changes into the contact center environment. Speed allows you to schedule both future changes & temporary changes that auto-revert back to the original state when scheduled time expires. Speed features: *Automated / Scheduled Temporary Agent Skills Configuration Management *Immediate Temporary or Reoccurring Schedule Skills Configuration Changes *Easy to Use/Operations Administration Focused *Descriptive Monitoring Activity Dashboard *Detailed “End to End’ Audit Trail and Performance Monitoring & PLUS provides a single interface, where operations teams no longer have to rely on HR, IT or any other organization to administer agent profile data across multiple technologies in the contact center. The PLUS solution allows for simplified provisioning & maintenance of agent profile data reducing processing time from days, weeks or months in LESS THAN 10 MINUTES! The PLUS features: *Agent Provisioning Cycle Time Reduced from Days/Weeks to 10 Minutes or Less *Fully Automated Agent Onboarding / Updating / Maintaining / and Offboarding of Agent Profiles (Identity, Access, Utilization) *Overlays and Enhances Existing Contact Center Solution Set *Enables Operations Staff to Maintain all Aspects of Managing an Agent’s Profile through “Single Pane of Glass” *Supports Multi-Faceted Agent Profile Attribute Configuration Requirements; e.g. Union Rules, Seniority Dates, Etc. *Detailed Agent Profile Audit Trails

10.)

Phonestat Phonestat Track staff performance, capture meaningful feedback and deliver quality customer experiences using Phonestat. Our cloud based solution allows you to create simple scorecards to provide instant feedback and training to your staff. There are powerful integrations to source interactions from anywhere and an open API to allow you to build your own.

11.)	Vads VADS Workforce Management VADS Workforme Magaement is a smart tools that gives connectivity to the workers while working remotely. An intelligent workforce management system that aims to improve operation efficiency with the end goal to provide first.

12.)

QPC Ltd. QPC WFM - Calabrio/Teleopti Specialism QPC has a long and successful history of delivering tried and tested innovative workforce management systems, and the training and consultancy needed to ensure organisations can leverage the customer service and operational efficiency benefits workforce management principles and automated workforce management systems can deliver.

13.)

Simucall limited Assessment of Contact centre job applicants Pay As You Go remote assessment tool for contact centre job applicants. NO set up or registration fee and NO minimum use contract Assess your applicants ability to listen to a caller, recognise the important pieces of information and record them into a logging system swiftly and accurately under pressure. Full management dashboard Pay per completed assessment (no charge if abandoned or not taken by the deadline you set) Choice of assessment environments - including Insurance claims, Financial transactions, Emergency service calls, Utility defect report and IT Helpdesk Variety of UK accents used by callers (of different ages and genders) You retain control of all communication with the applicants

 

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