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8 Effective Outbound Telemarketing Strategies - Asia Telecom - ContactCenterWorld.com Blog

8 Effective Outbound Telemarketing Strategies

If you’re apprehensive about performing telesales, outbound telemarketing services might be a fantastic approach to learning to cold call without having to worry about failure rates. Here are some tips to make your telemarketing strategies become successful:

  1. Make a Plan

You should build a plan before you start any outbound telemarketing strategy, be sure you know what you want to achieve. If you’re looking for email addresses, you might be able to receive them through the first point of contact for small and medium-sized firms (whoever answers the phone). If you want to talk with a decision-maker, you must persuade the first point of contact (and sometimes the second if they have a gatekeeper or Personal Assistant) to get you in.

  1. Have a Script
    Once you’ve determined your plan, you should write a little script or script as a guide to achieve it. For instance, if you need a few specific e-mail addresses, the script may be:

    “Good day!, This is Joe and I’m calling on behalf firm ABC Company. I’d like to send an introduction email about our services to your business manager. Could you kindly give me your name and email address? ”

    Your script will guide you through the initial half of your call. It doesn’t have to be followed exactly, and you’ll notice that the language will naturally change somewhat from call to call - it’s only there to remind you of what you want to say if you get stuck.
  2. Be Prepared to Have a Conversation

The person on the other end of the line may have some questions for you. You should be prepared to discuss any challenges or concerns they may have. If telemarketing were as simple as “call, get a response, hang up,” it would be a lot speedier method of marketing than it is, and we wouldn’t need to write much more about it here.

  1. Be Prepared to be received “No” or “No, Thank you”

To be honest, the answer may be even ruder at times. Don’t let it bother you. If you are confident, you can try to defend your point gently, but sometimes a “no” truly is a “no.” Consider the shoe on the other foot: you don’t always answer “yes,” do you? Allow it to go, thank the individual for their time, and try again another day. To get good outcomes in telemarketing, you must be persistent.

  1. Handling the Gatekeeper

Company gatekeepers are frequently instructed to avoid routing calls to managers or directors. They are also frequently trained not to give out information over the phone. If you’ve tried several times and are still caught at the gatekeeper (the initial point of contact), you can try to go around them. Here are two approaches to this:

  • Call before the firm officially opens or after it has closed for half an hour. Many receptionists only work during the company’s official working hours, however, many managers and employees work earlier and later.
  • Request someone lower in the corporate chain. One effective method discovered by the author was phoning a firm and asking to talk with someone on their helpdesk. Helpdesk employees aren’t trained to keep gates locked, and they’re often eager to assist - it’s in their job description, after all.

There are other ways to sneak around a gatekeeper, but they take a lot more guts to pull off. When you’re completely comfortable with telemarketing, you might want to look into these other options.

  1. Always Follow Through on the Requests
    If you claim you’ll send some marketing materials, send them. Send it right away if possible. The sundown rule states that you should never leave things till the conclusion of the working day. If you squander someone’s time or leave them hanging for unfulfilled promises, they are unlikely to purchase your services in the future. And they may spread the word about you.

  2. Perfect Practice Makes Perfect
    It may take some time to become used to telemarketing; don’t quit up if the first call isn’t ideal. Remember that the worst that may happen is that someone says “no,” leaving you no worse off than when you made the call.

  3. Follow the Telemarketing Law
    Most nations have no rules controlling business-to-business telemarketing. However, before you begin telemarketing, consult with your legal expert to confirm that this is the situation in your area.

    You must exercise extra caution if your clients are tiny home-based enterprises; telemarketing to consumers (as this may be understood) is strictly prohibited in many areas of the world. Ignoring this might ruin a telemarketer’s career—there may be legal consequences, such as penalties. Always seek legal counsel before proceeding with your telemarketing activities.

Take Away

Telemarketing is used in conjunction with other forms of marketing to help close a deal or perform market research. It is not the same as telemarketing (though the terms are confusingly often interchangeable in literature).

As long as you stick to a method and put in some practice time, becoming effective telemarketing in a short period of time will be a breeze. AsiaTel offers the best Outbound Telemarketing Services. To know about outbound telemarketing services, write to bd@athl.com.hk

Source: https://www.asiateloutsourcing.com/8-effective-outbound-telemarketing-strategies/

Publish Date: June 25, 2022


2024 Buyers Guide Computer Telephony Integration

 
1.) 
Premium Listing
Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.


2.) 
AMC Technology

DaVinci
DaVinci provides Computer Telephony Integration (CTI) to a library of pre-built applications + UXiPaaS (User Experience Integration Platform as a Service) built specifically for contact centers. As contact center needs evolve, organizations need to have access to extend or create new functionality, without waiting to be a part of a software roadmap. Get the benefits of CTI within your CRM like screen pop, click-to-dial, screen transfer, speed dial and more, but future-proof your contact center so you can expand and integrate how and when you want.

3.) 
IntraNext Systems

IntraNext Systems develops agent efficiency tools and data security software solutions for medium-to-large contact centers. Our Event Intelligence® Platform solutions include SmartCTI™, iGuard®, and SmartSIP™. SmartSIP is based on our patented SIP layer technology and provides a DTMF masking solution for VoIP environments.

4.) 
PhoneIQ

PhoneIQ
What is PhoneIQ?
PhoneIQ is the modern cloud phone system and contact center platform built exclusively for companies on Salesforce. Our all-in-one cloud communications platform brings together power dialing, local presence, voicemail drop, Salesforce call routing, call recording and a complete PBX replacement that lives within your CRM. With support for desktop, mobile, and desk phones, PhoneIQ works seamlessly at the office or remote, logging all interactions in Salesforce and generating reports in real-time.

Best For
Companies using Salesforce and looking for a phone system, dialer, or contact center software that provides deep integration capabilities with their CRM and expert Salesforce support.

5.) 
PRILINK

Easy Contact Center Traffic Analytics (Ec2Traffic)
Prilink Ec2Traffic provides network traffic analytics (NTA) for Internet, SIP Trunk and WebRTC traffic for on-premises and cloud Contact Centers.

Ec2Traffic analyzes network layer 2 to 4, RTP and SRTP packet loss and SIP protocols in real-time from the demarcation point or network edge, generating NTA metadata and requires little telemetry bandwidth.

Ec2Traffic provides:

- Year-round NTA metadata

- Daily CSV files upload to Customer business applications

- Capture packet to Wireshark for Deep Packet Inspection (DPI)

- detect traffic anomalies

- and more ....

6.) 
Teckinfo Solutions Pvt. Ltd.

InterDialog UCCS
InterDialog UCCS - a robust contact/ call center software that helps organizations provide a seamless customer experience across all channels in the customer service journey. All interactions from various channels come to a single unified queue on the InterDialog platform. With unified view agents get to see all historical interactions , enabling him to give a resolution quickly. InterDialog UCCS is a comprehensive Contact/Call Center Software with robust CTI, Unified Q ( ACD), Reporting, Unified Agent Management, Administrator, Supervisor - Monitoring (Pmonitor)

7.) 
The Primas Group

Primas CX
Primas CX is a CTI-based contact center enhancement suite that takes your contact center software to the next level.
It provides a set of tools that every contact center needs, over and above their vendor features.

*Advanced Call Back in Queue & SMS in Queue
*Agent Screen Pop
*Chatbot Automation
*Welcome Back Greeting
*Post Contact Survey
*Dropped Call Reconnect
*Digital Front Door & Many more

As a Vendor Agnostic ISV, we pride ourselves on delivering the best COTS & Custom solutions for any contact center in any industry.


 



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