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8 Effective Outbound Telemarketing Strategies - Asia Telecom - Blog

8 Effective Outbound Telemarketing Strategies

If you’re apprehensive about performing telesales, outbound telemarketing services might be a fantastic approach to learning to cold call without having to worry about failure rates. Here are some tips to make your telemarketing strategies become successful:

  1. Make a Plan

You should build a plan before you start any outbound telemarketing strategy, be sure you know what you want to achieve. If you’re looking for email addresses, you might be able to receive them through the first point of contact for small and medium-sized firms (whoever answers the phone). If you want to talk with a decision-maker, you must persuade the first point of contact (and sometimes the second if they have a gatekeeper or Personal Assistant) to get you in.

  1. Have a Script
    Once you’ve determined your plan, you should write a little script or script as a guide to achieve it. For instance, if you need a few specific e-mail addresses, the script may be:

    “Good day!, This is Joe and I’m calling on behalf firm ABC Company. I’d like to send an introduction email about our services to your business manager. Could you kindly give me your name and email address? ”

    Your script will guide you through the initial half of your call. It doesn’t have to be followed exactly, and you’ll notice that the language will naturally change somewhat from call to call - it’s only there to remind you of what you want to say if you get stuck.
  2. Be Prepared to Have a Conversation

The person on the other end of the line may have some questions for you. You should be prepared to discuss any challenges or concerns they may have. If telemarketing were as simple as “call, get a response, hang up,” it would be a lot speedier method of marketing than it is, and we wouldn’t need to write much more about it here.

  1. Be Prepared to be received “No” or “No, Thank you”

To be honest, the answer may be even ruder at times. Don’t let it bother you. If you are confident, you can try to defend your point gently, but sometimes a “no” truly is a “no.” Consider the shoe on the other foot: you don’t always answer “yes,” do you? Allow it to go, thank the individual for their time, and try again another day. To get good outcomes in telemarketing, you must be persistent.

  1. Handling the Gatekeeper

Company gatekeepers are frequently instructed to avoid routing calls to managers or directors. They are also frequently trained not to give out information over the phone. If you’ve tried several times and are still caught at the gatekeeper (the initial point of contact), you can try to go around them. Here are two approaches to this:

  • Call before the firm officially opens or after it has closed for half an hour. Many receptionists only work during the company’s official working hours, however, many managers and employees work earlier and later.
  • Request someone lower in the corporate chain. One effective method discovered by the author was phoning a firm and asking to talk with someone on their helpdesk. Helpdesk employees aren’t trained to keep gates locked, and they’re often eager to assist - it’s in their job description, after all.

There are other ways to sneak around a gatekeeper, but they take a lot more guts to pull off. When you’re completely comfortable with telemarketing, you might want to look into these other options.

  1. Always Follow Through on the Requests
    If you claim you’ll send some marketing materials, send them. Send it right away if possible. The sundown rule states that you should never leave things till the conclusion of the working day. If you squander someone’s time or leave them hanging for unfulfilled promises, they are unlikely to purchase your services in the future. And they may spread the word about you.

  2. Perfect Practice Makes Perfect
    It may take some time to become used to telemarketing; don’t quit up if the first call isn’t ideal. Remember that the worst that may happen is that someone says “no,” leaving you no worse off than when you made the call.

  3. Follow the Telemarketing Law
    Most nations have no rules controlling business-to-business telemarketing. However, before you begin telemarketing, consult with your legal expert to confirm that this is the situation in your area.

    You must exercise extra caution if your clients are tiny home-based enterprises; telemarketing to consumers (as this may be understood) is strictly prohibited in many areas of the world. Ignoring this might ruin a telemarketer’s career—there may be legal consequences, such as penalties. Always seek legal counsel before proceeding with your telemarketing activities.

Take Away

Telemarketing is used in conjunction with other forms of marketing to help close a deal or perform market research. It is not the same as telemarketing (though the terms are confusingly often interchangeable in literature).

As long as you stick to a method and put in some practice time, becoming effective telemarketing in a short period of time will be a breeze. AsiaTel offers the best Outbound Telemarketing Services. To know about outbound telemarketing services, write to


Publish Date: June 25, 2022

2022 Buyers Guide Inbound Call Handling Services

Premium Listing
Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.


Calls are received by the right person or department. The right corresponding information is shown to the agent which makes that appointments are handled quicker and more secure.

3.) Agara

Agara is an autonomous virtual voice agent powered by Real-time Voice AI. It is designed to have intelligent conversations with your customers, vendors, and partners without any assistance from human agents. It can handle a wide variety of calls including inbound customer care calls, outbound lead generation calls, appointment scheduling calls, and overdue payment recovery calls.

Agara is available for several industries including banking, insurance, retail, e-commerce, airlines, and telecom. Powered by advanced Real-time Voice AI that understands speech in real-time, automatically determines the right process to follow and guides the caller along in the process with natural conversation.


Telephone Answering Services
Answer4u offers both SME and corporate sized businesses Telephone Answering Services delivered by our team of professional receptionists. They are all trained to answer your calls, in your company name, whenever you need them most.

All of our client calls are answered in our Nottingham offices, in the heart of England. We have agents working on a 24/7 basis, meaning all calls are answered through the day and night by UK based operatives. No calls are ever outsourced or go to an answering machine.

Each of our clients has their own personal Account Manager, who heads a team of trained receptionists. Our receptionists answer the phone in your company name, explain to your callers that yo...
(read more)

Connect Assist

Contact Centre Services
We’re a specialist Contact Centre business and market leaders helping socially focused organisations deliver quality support to their clients and service users. We do this by providing 24/7 helplines, software solutions and consultancy services.

Since launching in 2006, we’ve operated at the sharp end of customer service, supporting some of society’s most vulnerable people. We’ve pioneered in our space to become a specialist in helplines, whilst using the most advanced communication and database technologies available.

Our social mission has remained a constant throughout, providing many meaningful career prospects and growth opportunities to people within our local communities and fur...
(read more)

Digital Wholesale Solutions

International Inbound (ITFS & DID's) & Int'l Two Way Voice (SIP Trunks)
Digital Wholesale Solutions (formerly Daisy Worldwide) specialise in Global Inbound ITFS and DID Services from 160 countries (covering 7,000+ cities).

We also have International SIP Trunk (66 Countries) – where numbers are presented in a local format.

7.) Jointly International Inc.

Front Office Solutions
Front office is your Company’s first line of customer interaction and serves as the mirror of your business. Focus on your core business and let our competent staff handle your various front office needs such as:

* Customer Service via chat, email or phone
* Technical Support via chat, email or phone
* Helpdesk
* Virtual Assistant/Receptionist
* Answering Service
* Lead Generation
* Appointment Setting
* Verification
* Surveys
* Debt Recover, Collections

MattsenKumar LLC

Contact Center Outsourcing
By catering valuable, usable and enjoyable customer service, businesses can increase their CSAT Score and Customer Retention Rate. We help organizations to provide quality customer service through varied channels like email, phone and live chat. Ensuring quality after-sales support is our USP and we rely on proven approaches to ensure quality customer service.

OpsTel Services

The SPEED solution solves for service level issues while cost optimizing the environment with automation.

Provides an enhanced way to speed up & optimize invoking temporary agent skills configuration changes into the contact center environment.

Speed allows you to schedule both future changes & temporary changes that auto-revert back to the original state when scheduled time expires.

Speed features:

*Automated / Scheduled Temporary Agent Skills Configuration Management
*Immediate Temporary or Reoccurring Schedule Skills Configuration Changes
*Easy to Use/Operations Administration Focused
*Descriptive Monitoring Activity Dashboard
*Detailed “End to End’ Audit Trail and Performance Monitoring


VADS Inbound Contact Center
VADS Inbound Contact Center Services provide live operators who answer incoming calls as you would yourself. A team of professional script writers is available to help you script a greeting and experience programmers will set up a time and money saving program. Our unique approach to call center services is client-focused, and takes each project’s unique needs into account to our client’s satisfaction. We offer solution as part of our service to keep you in touch with your client and drive sales.

- Customer Service
- Walk In Center
- Service Desk

Technosys IT Management

Customer Support
Technosys IT Management Bpo, the business process Outsourcing, gives end-to-end transformative administrations for its customers over the globe. The organization's coordinated IT and BPO arrangements approach empowers it to open business esteem crosswise over ventures and administration lines, and address business challenges for its customers. Using inventive business perfection structures, progressing profitability changes, process reengineering, mechanization, and front line innovation stages, Technosys IT Management empowers its customers to accomplish their cost diminishment goals, enhance process efficiencies, upgrade viability, and convey unrivaled client encounter

Tru29 Outsource Solutions Inc.

Front Office Solutions
Any part of your business operations that requires constant end-customer facing task is an essential part of your business.

This task requires a good customer experience results for every customer interaction. Our extensive experience in handling Front Office related tasks can help you focus on your core business while being cost-efficient at the same time.

View more from Asia Telecom

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5 Reasons to Outsource eCommerce Customer SupportJuly 12, 2022
8 Effective Outbound Telemarketing StrategiesJune 25, 2022
Call Centers in Philippines: Top Outsourcing Choice for SMEsMay 2, 2022
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