SugarCRM Just Got Sweeter With Relationship Intelligence - BrainSell Technologies - ContactCenterWorld.com Blog
SugarCRM Just Got Sweeter with Relationship Intelligence
Almost every technology developer will tell you their product is a game-changer, but with Sugar CRM Hint, it’s the truth. Hint takes traditional CRM functionality and adds a “hint” of artificial intelligence. Out of the gate, this tool makes sales teams more productive and moving forward it will change the competitive landscape completely between those companies deploying Hint and those that don’t.
SugarCRM Hint is the latest product from SugarCRM and is the first in its new Relationship Intelligence product line. Hint combines customer relationship management with a taste of artificial intelligence.
To understand how this works in practice, it’s important to remember how traditional CRM solutions work. A CRM brings significant value to your business by improving the efficiency of your sales team, consolidating account information, tracking sales activities status, and providing visibility into the sales lifecycle.
However, a CRM solution is only as good as the information you put into it. Without any data, it’s idle. Manually researching, verifying, and inputting that data is an incredibly time-consuming but essential part of the selling process. This is why Hint is a game-changer.
With Hint, you enter some very basic information – name and email address – and then the autopilot kicks in. Hint searches through 70 data sources to find information that correlates to the contact. The personal and professional information located is then auto-populated into Sugar. From the very beginning, sales can build a more intelligence relationship with their prospect without the time-consuming researching and entry process that crushes their productivity.
Benefits of SugarCRM
- Greater efficiency – as your team will no longer have to research information on prospects or input that information into the CRM, they will have more time to focus on turning prospects into clients.
- Deeper intelligence – the 70 sources that Hint searches include social media data, government data, and other sources of public data. This gives you a deeper insight into the prospect than you might get through manual searches.
- Improved selling – Hint makes your sales process savvier and smarter while also improving customer relationship management.
Hint is just the debut of SugarCRM’s Relationship Intelligence product line. These products will continue to build on the Hint platform likely adding predictive analytics and richer artificial intelligence. Sales teams will be better able to target and predict sales opps. Pipelines will get bigger. Sales cycles will shorten. And revenues will soar.
Learn more about Hint with a personal tour from SugarCRM Group Product Manager, Deepak Deolalika on August 9 at 2PM EDT.
Publish Date: July 26, 2017 5:00 AM
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