Cookie Preference Centre

Your Privacy
Strictly Necessary Cookies
Performance Cookies
Functional Cookies
Targeting Cookies

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site may not work then.

Cookies used

ContactCenterWorld.com

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

Cookies used

Google Analytics

Functional Cookies

These cookies allow the provision of enhance functionality and personalization, such as videos and live chats. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functionalities may not function properly.

Cookies used

Twitter

Facebook

LinkedIn

Targeting Cookies

These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will not experience our targeted advertising across different websites.

Cookies used

LinkedIn

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties

OK
BECOME
A MEMBER
TODAY TO:
CLICK HERE
[HIDE]

Here are some suggested Connections for you! - Log in to start networking.

Free CRM and Marketing Tools: Are They Really ‘Free?’ - BrainSell Technologies - ContactCenterWorld.com Blog

Free CRM and Marketing Tools: Are They Really ‘Free?’

Customer Relationship Management software (CRM) and marketing tools are necessary to be successful and competitive in any area of business. No matter the industry you hail from, I’m sure you’re always focused on growing the bottom line of your company and implementing the technologies necessary to do so. That being said, we know it can be overwhelming trying to research which technologies are best for you and your business. It can also be very tempting to choose one of the many free options that are available on the market today…But should you?

The ‘Free’ Options

Though saving money is important, saving money on what is arguably the most important tool for your entire sales process could end up costing you more in the long run. Especially since the purpose of using a CRM service is to ensure your sales process goes as smoothly as possible. So anything that prevents this will only end up costing you more money to remedy after the fact.

Free CRM and marketing tool providers know that anyone looking for a free option probably hasn’t done their research on different software options, their features, and functions. They are also most likely on a tighter budget than big enterprises and are looking to save money in any way possible.

A common tactic for those who create “free” software is to get you hooked with a free download, get you all set up, and then once you need access to a certain feature or function, you will be asked to pay. All of these pay-to-use features for your “free software” will really start to add up when you realize all of the possibilities this software can offer your business. But by the time you realize how much you’re actually going to spend or have spent on these added features, it might be too late. After all, time is money in the small business world, and you’ll have already invested quite some time into getting this free software up and running and integrated into your business plan.

Is My Data Safe With Free CRM and Marketing Tools?

As previously stated, CRM or marketing software is created to ensure your sales process operates smoothly. When properly integrated, your CRM and marketing tools will be the backbone of your sales process. So it goes without saying that data protection for these tools and services should be a top priority. Free software and open-source software (OSS) are big targets for hackers and thieves alike. This is because websites that offer their services for free likely do not have enough funds allocated for proper security measures.

What is OSS?

Open-Source Software (OSS) is a type of computer software in which source code is released under a license where the copyright holder grants users the rights to study, change, and distribute the software to anyone and for any purpose. In other words, anybody anywhere can take a look at the source code of the software. Trained hackers can look through this source code and easily find vulnerabilities and loopholes and can exploit them to gain access to your company data. Paid tools or closed-source software will keep their source code (and your company information) secured and out of the eyes of those with malicious intent.

Get What You Pay For

To be fair, there are some types of services and tools out there where the free option is totally safe and a perfect choice. However, your company’s CRM software and marketing tools are probably not something you want to take a shortcut on. Once you get drawn into a free CRM option, it can actually be a bit tedious and difficult to migrate away from them. Especially as their service and customer support platforms are almost guaranteed to be less-than-stellar if support is even offered at all! This means that questions about the software, guidance and tutorials, cancellation policies, and general help and support may be non-existent.

This is why if you’re just starting, it’s always best to do your research, ask a lot of questions, and stay away from the free options. If you’re currently using a free CRM and need to migrate to a better, more secure, all-in-one option, then any good cloud-based CRM provider should have a support staff dedicated to helping you migrate away.

How Do I Choose the Right CRM and Marketing Tools?

Choosing the right CRM for your business should not be based on cost alone. You should also take into account privacy settings, data management and recovery, support services, and features included in the different pricing options. It might be a bit of a long process in the beginning, but will undoubtedly save time and money in the long run, and help get your business on the growth enablement path.

Looking for free, unbiased advice on the right CRM and Marketing tools your business needs? Email us at info@brainsell.net or fill out this form and we will get back to you!

Source: https://www.brainsell.net/blog/2020/01/free-crm-and-marketing-tools-are-they-really-free/

Publish Date: January 27, 2020


2022 Buyers Guide Messaging Systems

 
1.) 
Amtelco

miSecureMessages
miSecureMessages is an encrypted messaging application designed as a pager replacement for healthcare organizations, call centers, and enterprise environments.

2.) 
eGain Corporation

Messaging Hub
eGain has rearchitected its platform to handle the messaging channels in a new way. eGain Customer Engagement Hub™, the platform that unifies knowledge, AI, analytics, and conversations to ensure that no channel is left in a silo, also powers the eGain Messaging Hub.

3.) 
Startel Corp.

Contact Center Software
Startel is a leading provider of unified communications, business process automation and performance management solutions for contact centers. Since its founding in 1980, Startel has established a loyal customer base from a variety of industries, including contact centers, education, healthcare, insurance and telephone answering service. Startel's solutions are designed to enhance the customer experience, improve employee productivity, reduce operating costs, and increase revenues.

4.) 
Synthetix

Chat
Chat, Synthetix’s multichannel live chat solution offers customer support in real-time, driving huge efficiencies.

When customers have complex queries that require human intervention, live chat proves far more efficient than traditional channels. Not only is it quicker and more convenient than waiting on hold to be dealt with, but with AI-powered features, it produces massive ROI.

With concurrent chat slots, a live key-press feed and AI-predictive suggestions that recommend articles in real-time, Synthetix Chat reduces average handling times by up to 50% compared to standard live chat.
 



View more from BrainSell Technologies

Recent Blog Posts:
Finding Hope in the V-Curve – How Understanding the Coronavirus’ Economic Impact Can Prepare Your Business for Future GrowthMarch 20, 2020
The Benefits of Migrating to Sugar Sell and ServeMarch 3, 2020
Salesforce vs. Sugar Sell: Is It Truly a David and Goliath Fight?February 25, 2020
Four keys to boosting customer lifetime valueFebruary 7, 2020
Which is a Better CRM: Salesforce vs. Sugar SellJanuary 29, 2020
Free CRM and Marketing Tools: Are They Really ‘Free?’January 27, 2020
Drift vs. Zendesk Answer Bot: Which One Does My Site Need?January 23, 2020
Leveraging Your CRM for Sales EnablementJanuary 8, 2020
[On-Demand Webinar] CRM Solution BlueprintDecember 11, 2019
[On-Demand Webinar] CRM Comparison: Salesforce vs. HubSpotOctober 8, 2019

About us - in 60 seconds!

Submit Event

Upcoming Events

17th Annual NEXT GENERATION BEST PRACTICES CX & CC Conference & Expo aimed at those who operate in North and South Americas, Europe, Middle East & Africa, Asia Pacific will help you with award-winning strategies and tactics from the best in the regio... Read More...
 5868 

Newsletter Registration

Please check to agree to be placed on the eNewsletter mailing list.

Latest Americas Newsletter
both ids empty
session userid =
session UserTempID =
session adminlevel =
session blnTempHelpChatShow =
CMS =
session cookie set = True
session page-view-total = 1
session page-view-total = 1
applicaiton blnAwardsClosed = True
session blnCompletedAwardInterestPopup = False
session blnCheckNewsletterInterestPopup =
session blnCompletedNewsletterInterestPopup =