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Screw the brand! It’s all about the plan when it comes to CRM. (Part One) - BrainSell Technologies - ContactCenterWorld.com Blog

Screw the brand! It’s all about the plan when it comes to CRM. (Part One)

CRM is one of the most difficult types of software to implement. We like to think of implementing CRM as partly art and partly science.  You will need to think creatively and analytically to develop a CRM success strategy. 

After 25 years of working with CRM systems, I’ve learned that there’s only one hard-and-fast truth: it’s not the brand of CRM, but the roll-out plan for implementation that makes your CRM successful. Many CRM developers may not want you to believe this, but CRM adoption is about more than product. You could buy the most cutting edge and popular CRM tools out there, but if you don’t understand how to leverage the functionality or if it doesn’t compliment your business needs, it’s going to create even more challenges for you.


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Content continues ….

Think of it this way. If you want to look good for an important business meeting and you purchase a new blazer, you may still look bad even if you buy an expensive Armani suit.  Maybe Armani clothing isn’t cut in a way that compliments your body type. Maybe available colors clash with your skin tone or your shoe wardrobe. Maybe you look a million times better in a discounted suit from Sears. Going with a big brand isn’t always the best plan.

In today’s digital marketplace big brands dominate our feeds, and paid advertisements on media platforms. Some of the largest brands in the CRM space spend nearly 50% of their revenue on marketing and brand building. This means that some vendors are spending millions (sometimes billions) of dollars’ worth of marketing efforts to get and keep your attention. Many people are influenced by these expensive (and effective!) efforts. A product with a huge marketing reach does not always make for a successful implementation – but a solid success strategy always does.

Without a CRM success strategy for your implementation, you’re at high risk for:

  • Poor user adoption
  • Low ROI
  • Paving cow paths or automating ineffective business processes
  • Negatively impacting your career or losing your job

One of the reasons people focus more on brand than on a successful implementation strategy is the fear of risking their careers. They figure they can’t go wrong if they choose the most cutting-edge tool on the market. But here’s the thing: you can still fail even if you choose the best tools on the market. Not to worry! You can create a personalized step-by-step success strategy for CRM implementation that matches your business goals.

Next week in Part Two of this blogpost, we’ll dive into a foolproof methodology – the S.M.A.R.T. approach – that you can use as a guide for planning out your CRM implementation strategy.

Source: https://www.brainsell.net/blog/2019/09/screw-the-brand-its-all-about-a-plan-when-it-comes-to-crm-success-part-one/

Publish Date: September 13, 2019 5:00 AM


2021 Buyers Guide Automated Call Distributors

 
1.) 
Call Center Studio

Call Center Studio
Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.

2.) 
Teckinfo Solutions Pvt. Ltd.

InterDialog UCCS
InterDialog UCCS inbound call center software caters to all incoming customer requests. These incoming requests can come through any channel of customer’s choice e.g. voice, video, email, chat, WhatsApp, facebook etc.. company page or from an integrated website chat. Using InterDailog UCCS call centers can respond to inquiries of the customers and they can also register the complaints of customer as a customer support desk.

3.) 
voiptime

Voiptime Contact Center
Our contact center solution allows processing the high volume of client requests from different channels (voice, webchat, email, web callbacks), running massive outbound dialing campaigns, and makes all call center operations visible for management. Voiptime Cloud Contact Center is a professional calling solution for outbound and inbound calls. It’s a plug-and-play software that immediately increases the productivity of your call center department. With the help of our solution you are able to:
- Automate lead prospecting and have 4x more live conversations daily;
- Increase the agent occupancy up to 80-90% with the help of the fastest Predictive dialer;
- Smooth out the peaks of calls by...
(read more)
 



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