Screw the brand! It’s all about the plan when it comes to CRM. (Part One)

CRM is one of the most difficult types of software to implement. We like to think of implementing CRM as partly art and partly science.  You will need to think creatively and analytically to develop a CRM success strategy. 

After 25 years of working with CRM systems, I’ve learned that there’s only one hard-and-fast truth: it’s not the brand of CRM, but the roll-out plan for implementation that makes your CRM successful. Many CRM developers may not want you to believe this, but CRM adoption is about more than product. You could buy the most cutting edge and popular CRM tools out there, but if you don’t understand how to leverage the functionality or if it doesn’t compliment your business needs, it’s going to create even more challenges for you.

Think of it this way. If you want to look good for an important business meeting and you purchase a new blazer, you may still look bad even if you buy an expensive Armani suit.  Maybe Armani clothing isn’t cut in a way that compliments your body type. Maybe available colors clash with your skin tone or your shoe wardrobe. Maybe you look a million times better in a discounted suit from Sears. Going with a big brand isn’t always the best plan.

In today’s digital marketplace big brands dominate our feeds, and paid advertisements on media platforms. Some of the largest brands in the CRM space spend nearly 50% of their revenue on marketing and brand building. This means that some vendors are spending millions (sometimes billions) of dollars’ worth of marketing efforts to get and keep your attention. Many people are influenced by these expensive (and effective!) efforts. A product with a huge marketing reach does not always make for a successful implementation – but a solid success strategy always does.

Without a CRM success strategy for your implementation, you’re at high risk for:

• Poor user adoption
• Low ROI
• Paving cow paths or automating ineffective business processes
• Negatively impacting your career or losing your job

One of the reasons people focus more on brand than on a successful implementation strategy is the fear of risking their careers. They figure they can’t go wrong if they choose the most cutting-edge tool on the market. But here’s the thing: you can still fail even if you choose the best tools on the market. Not to worry! You can create a personalized step-by-step success strategy for CRM implementation that matches your business goals.

Next week in Part Two of this blogpost, we’ll dive into a foolproof methodology – the S.M.A.R.T. approach – that you can use as a guide for planning out your CRM implementation strategy.

Source: https://www.brainsell.net/blog/2019/09/screw-the-brand-its-all-about-a-plan-when-it-comes-to-crm-success-part-one/

2023 Buyers Guide

Get Listed

Dialer Solutions

 

1.)

Premium Listing Call Center Studio Call Center Studio Call Center Studio is the world’s first call center built on Google and is one of the most secure and stable systems with some of the industry’s best reporting. It is one of the most full-featured enterprise grade systems (with the most calling features, one of the best call distribution, outbound dialing features and integrations—including IVR, AI Speech Recognition, blended inbound/outbound calling and includes Google’s new Dialogflow and Speech API. Call Center Studio is the absolute easiest to use (with a 10 minute setup), and is the price performance leader with lower equipment cost and less setup time.

2.)

Acqueon Technologies Inc. Acqueon's AI-driven conversational engagement software enables sales, marketing and service organizations to engage in emotionally connected dialogs with customers via their channel of choice for significantly improved results. The Acqueon suite adds multichannel campaign management, contact center analytics, desktop, and CRM connectors for your contact center software of choice, including Amazon Connect, Cisco, Nice inContact, and Twilio. Acqueon conversational engagement software leverages the Acqueon IQ platform to aggregate data from the various applications, assemble rich customer contexts, and drive next-best-action using powerful statistical and predictive models.

3.)

Avyukta Intellicall Consulting Pvt. Ltd. Dialer CRM VoIP CTI Cloud Solutions We are a single roofed solution for Dialer / Hosted Dialer / VoIP / CRM and CTI Solutions . With 300+ call center clients in above 9 countries and recent features such as : Dynamic custom agent crm popup avatar module 10+ Custom Reports Cloud Telephony with/out "Host your Trunks" option and End to End CRM on the cards we are supposed to grow exponentially within the next 6 Months

4.)

Cloud IT Services GmbH Dialfire Dialfire offers you a complete call center solution that is simple and intuitive to use and adapts to your needs. It's completely cloud-based, saving you the hassle of setting up a phone system and installing software. In addition to predictive dialing and call blending of inbound calls, you can create personalized campaigns through an intuitive and easy-to-use interface. Features include automated workflows and full control over the agent screen. You can see the full list of features here:

5.)

ComSys S.A. CList for Outbound Campaigns Management CList by Comsys is an application that helps contact centers enhance the performance of their outbound campaigns. It accomplishes that by enabling the planning and execution of sophisticated communication strategies. Additionally, the AI-powered module of CList extends the possibilities of outbound campaigns delivering unprecedented results. Comsys is a provider of οmnichannel customer engagement solutions that assist companies around the world in delivering unique customer experiences. For the last 15 years, Comsys designs and implements complex projects for clients from the outsourcing, financial services, telecommunications, and retail sectors. Comsys enjoys strategic partnerships with t... (read more)CList by Comsys is an application that helps contact centers enhance the performance of their outbound campaigns. It accomplishes that by enabling the planning and execution of sophisticated communication strategies. Additionally, the AI-powered module of CList extends the possibilities of outbound campaigns delivering unprecedented results. Comsys is a provider of οmnichannel customer engagement solutions that assist companies around the world in delivering unique customer experiences. For the last 15 years, Comsys designs and implements complex projects for clients from the outsourcing, financial services, telecommunications, and retail sectors. Comsys enjoys strategic partnerships with technology vendors like Cisco®, Aspect Software®, and Microsoft® for the delivery of innovative interaction management and contact center optimization solutions.

6.)

Consilium Software Consilium UniCampaign™ Reaching the right person with the right information on the right channel at the right time is a tall order. That’s the power the new Consilium UniCampaign™ has been adding to Cisco outbound contact centers, easily tripling or quadrupling results, from improving digital customer acquisition to managing post-sale customer relationship. Delivering proactive outbound engagement in a game-changer product, Consilium UniCampaign™ is an omnichannel List and Campaign Management (LCM) solution which complements the strength and robustness of Cisco's Outbound Dialer with the implementation of multichannel (voice, email, and SMS) outbound contact strategies. The new 7th release of UniCampaign™ is des... (read more)Reaching the right person with the right information on the right channel at the right time is a tall order. That’s the power the new Consilium UniCampaign™ has been adding to Cisco outbound contact centers, easily tripling or quadrupling results, from improving digital customer acquisition to managing post-sale customer relationship. Delivering proactive outbound engagement in a game-changer product, Consilium UniCampaign™ is an omnichannel List and Campaign Management (LCM) solution which complements the strength and robustness of Cisco's Outbound Dialer with the implementation of multichannel (voice, email, and SMS) outbound contact strategies. The new 7th release of UniCampaign™ is designed to automate all elements of outbound campaign execution, including business workflows, prioritization of contact channels, and handling responses from contacted leads via multiple channels. UniCampaign™ provides a turbo boost for Cisco contact centers outbound dialing with the most powerful set of multi-level filters and threshold-based campaigns, real-time one-touch control over stopping and resuming dialing, and across-the-board actions which can be applied to all campaigns or selectively. The Consilium Callback Manager module, known as UniCBM™, is an intuitive callback management solution integrated within UniCampaign™ for contact centers to end long hold times for customers during peak call hours. Our customers wanted to create data-driven outbound contact rules, based on client profile and propensity modeling, data on digital interaction preferences, and insights from external data sources such as CRMs and social media. UniCampaign™ has native integration with CRMs like Salesforce and Microsoft Dynamics to drive seamless import and export of calling data and dialing in a FIFO (first-in, first-out) or LIFO (last-in, first-out) fashion. If your CRM already has integration to online channels such as your website, Instagram, or Facebook, your online leads can get qualified by preconfigured business rules and called, emailed, and / or texted without any human intervention. UniCampaign™ is trusted by 100’s of clients across key verticals, ranging from top Fortune 500 and global organizations to industry-leading startups, helping them provide an entire canvass to communicate with customers, whether it is for sales through web or social media campaigns, deepening loyalty, improving cross-sell purchases, or debt collections resulting in proactive customer experience (CX) across all outbound digital channels. New features at a glance • Right Party Connect Optimization (RPCO) to make result-oriented calls that meet business objectives • Option to monitor real-time progress of each campaign using UniCampaign™ Dashboard • Multi-campaign disposition where agents can disposition call outcomes independently for each campaign • Enables Right Party Connect (RPC) by displaying all campaigns mapped to a specific contact • Multiple emails and SMS campaign templates for sending appropriate emails and broadcast SMS • Callback Manager (UniCBM™) to reduce the impact of customer abandon rates and calls waiting in queue, resulting in higher customer satisfaction

7.)

contactSPACE contactSPACE Dialer software that makes customer contact pain free, so your team aren’t worried about complex technology and can focus on what they do best. Dramatically increase agent productivity using a variety of dialers, combined with AI, leveraging data-driven contact strategies to ensure the right agent is contacting your customers at the right time. Take control, and ensure your team are on-message by designing the perfect agent interface with a drag-n-drop visual WYSWYG editor. Rotate CLIDs, and auto-wrap certain calls to ensure maximum agent productivity and performance.

8.)	CTCOMM Genesys PureConnect Genesys PureEngage Tegsoft

9.)

Cloud IT Services GmbH Dialfire Companies of all sizes rely on the cloud-based call center platform Dialfire and its powerful predictive dialer. Dialfire is ready to use within minutes and easily personalizable. From small ad-hoc to large multi-step campaigns, Dialfire offers high scalability. Adapt customer masks and automate workflows per mouse click. Integrated scripting and APIs ensure a smooth connection with external systems.

10.)

Megacall Megadialer With Megadialer you will get a customized call center software. With the creation of personalized questions, surveys and sales script you will have the information you need from your customers quickly and efficiently. Improve the performance of your agents with a 100% online contact center, real-time analytics and predictive dialer to optimize the time between one call and another. All rates include: Instant Call Reports On-Demand Recording Call Supervisor Call Layout after Completion Your Own Caller ID Call Monitor Automatic Re-Calls Automatic sending of Mails Incoming Call Management Real-time Activity Panels Call Lists for Agents Different Levels of Administration

11.)

Noetica SmartBound™ Advanced outbound solution including predictive dialing, featuring patented technologies such as Live Person Detection (LPD™) and SNoDrop™ using Artificial Intelligence to deliver compliant & effective predictive dialing with 0% abandoned call rates. The solution includes its own CRM system as well as visual campaign creation and management as well as automated data import and export capabilities. The package comes with highly visual and open call scripting technology and an SDK (Software Development Kit) is also available for embedding the dialer into your own user front end.

12.)

Nuxiba Technologies CenterWare Discover Nuxiba's all-in-one dialer solutions. Either predictive or automatic, our software adapts to your business needs with a powerful and easy-to-use system. We offer TCPA compliance options, so you never have to worry about issues with the law and PCI Data Security so you can protect your cardholder's data information during every call. Stop worrying about technicalities and focus on the most valuable aspect: giving the best service and customer experience with our intuitive features. All of our features and modules are fully adaptable to any business needs. Obtain the benefits of using software fully tailored to your business, start saving money, and boosting your productivity.

13.)

PhoneBurner PhoneBurner Reach more contacts, in less time with PhoneBurner. Powering thousands of client and millions of calls, our cloud-based software eliminate repetitive tasks so agents have up to 4x more live conversations. Unlike other dialers, PhoneBurner delivers 100% delay-free connections with no awkward pause. Conversations start off with promise, not hangups. - Call 60-80 contacts per hour, per agent - Instantly leave voicemails - Send 1-touch emails - Automate workflows and call logging - Record and transfer calls - Access reporting and analytics - Intelligently distribute leads - Dial from local Caller IDs - Get free white-glove onboarding Scales to any size team with no contracts, no setup fees, and no per minute charges. Start a free trial without a credit card.

14.)

PrimoDialler Predictive Dialler A predictive dialler is an outbound call system that automatically dials from a list of telephone numbers. Also known as Power or Auto dialers it will automatically help agents make more calls, generate higher rates of connections, increase conversions, manage voicemail, no-answers and disconnected numbers. We’ve made it easy to get started, we offer packages to best suit your needs and don't tie you into long term contracts. Don't take our word for it take out a no-commitment free trial!

15.)

Teckinfo Solutions Pvt. Ltd. InterDialog UCCS The InterDialog Dialer is an independent & intelligent auto dialer software that controls the outbound calls using various algorithms. This call center dialer works as Predictive Dialer Software, Progressive Dialer Software, Preview Dialer Software or Power Dialer Software based on the requirement of the process. It allows the system to create groups/caller lists and then dials out to multiple calling groups/lists at the same time, thus helping target a wider market segment in a shorter period of time. The predictive dialer software and automatic dialer algorithms used by the InterDialog Dialer are designed to improve efficiency by lowering the wait time, the number of dropped calls and t... (read more)The InterDialog Dialer is an independent & intelligent auto dialer software that controls the outbound calls using various algorithms. This call center dialer works as Predictive Dialer Software, Progressive Dialer Software, Preview Dialer Software or Power Dialer Software based on the requirement of the process. It allows the system to create groups/caller lists and then dials out to multiple calling groups/lists at the same time, thus helping target a wider market segment in a shorter period of time. The predictive dialer software and automatic dialer algorithms used by the InterDialog Dialer are designed to improve efficiency by lowering the wait time, the number of dropped calls and the idle time of agents. They are configured to allow the Dialer to decide which group to call, which agent to divert a connected call to, etc. These decisions are based on various factors such as the approximate duration of a call, the number of agents available, the number of connections, etc.

16.)	Tru29 Outsource Solutions Inc. Custom Outsourced Solutions Tru29 Solutions tailor fits a dialer solution that will truly suit your needs.

17.)

voiptime Voiptime Contact Center Our contact center solution allows processing the high volume of client requests from different channels (voice, webchat, email, web callbacks), running massive outbound dialing campaigns, and makes all call center operations visible for management. Voiptime Cloud Contact Center is a professional calling solution for outbound and inbound calls. It’s a plug-and-play software that immediately increases the productivity of your call center department. With the help of our solution you are able to: - Automate lead prospecting and have 4x more live conversations daily; - Increase the agent occupancy up to 80-90% with the help of the fastest Predictive dialer; - Smooth out the peaks of calls by... (read more)Our contact center solution allows processing the high volume of client requests from different channels (voice, webchat, email, web callbacks), running massive outbound dialing campaigns, and makes all call center operations visible for management. Voiptime Cloud Contact Center is a professional calling solution for outbound and inbound calls. It’s a plug-and-play software that immediately increases the productivity of your call center department. With the help of our solution you are able to: - Automate lead prospecting and have 4x more live conversations daily; - Increase the agent occupancy up to 80-90% with the help of the fastest Predictive dialer; - Smooth out the peaks of calls by running different inbound and outbound tasks on the same agent group; - Track all important KPI and monitor your remote teams work in real-time mode; - Reduce your operational costs and scale up your cloud contact center when required.

 

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