Getting dumped by your customer can be devastating, especially when it’s one that’s been with you since the beginning or one of your biggest advocates. But if we’re honest with ourselves, customers don’t just decide to leave. There were likely plenty of telltale signs indicating your customer was less than thrilled or on the market for another solution. Maybe you ignored them, or maybe you didn’t have the right tools in place to even know a problem was growing. Either way, your customer’s gone and you’ve learned a valuable lesson — one that’ll help you proactively look for relationship signals that’ll help you be better prepared the next time around.
Here are 5 things that signal your customer may be about to jump ship:
When you’re faced with these scenarios, the key is to engage and be proactive with your customers. Don’t be defensive. Instead, take the opportunity to listen and understand your customer’s needs so you can get your relationship back on track. Use technology to keep track of conversations with clients, NPS, and other customer health trends over time and you can get ahead of customer issues before they arise and avoid being blindsided by a customer who calls to cancel.
Learn more about how you can use relationship management software to proactively address client relationship issues, reduce customer churn, and grow your business by keeping your clients happy.
Publish Date: August 29, 2016 5:00 AM
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